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Who Invented the Term (PLR) a.k.a Private Label Rights

by Todd Walker
17 replies
Hey,

I was just wondering, as I received yet another email promoting PLR rights, who the heck invented the phrase in the IM world.

I remember being on a conference call about two years ago, and was told that Jeremy Burns came up with the concept/term, however, does anyone know the true answer.

Todd
#aka #invented #label #plr #private #rights #term
  • Profile picture of the author thatgirlJ
    It's been around for use in business for a while

    But I'm not sure who started it with IM

    EDIT: Duh, that's why I should read first. You were clearly talking about use in IM world. Sorry :p
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    • Profile picture of the author KimW
      I think the 1st person I saw offer them was Dave V.
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      • Profile picture of the author Jose Delgado
        You should ask John Taylor.

        He's the Older Fart around here.



        .
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        • Profile picture of the author Josh Anderson
          Private label - Wikipedia, the free encyclopedia

          The term is at least as old as the supermarket... and most likely a lot older.
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          • Profile picture of the author Brian Edmondson
            I'm almost certain it was Al Gore ;-)

            Brian
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            • Profile picture of the author Stanley Tang
              Certainly not somebody in the IM niche. Pretty much everything is just offline concepts applied online (salesletter, lead-generation, direct-marketing, upsell, classified advertising etc)
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              • Profile picture of the author Amino Zawawi
                Originally Posted by Stanley Tang View Post

                Certainly not somebody in the IM niche. Pretty much everything is just offline concepts applied online (salesletter, lead-generation, direct-marketing, upsell, classified advertising etc)
                I agree. The term basically started around the same time brand became a hot thing, especially stores/supermarkets. This actually hit the market in Europe and Canada, since such store chains weren't actually big in the US.
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              • Profile picture of the author DougBarger
                I think Willie Crawford once said that the term

                "reprint rights" used to be what it was referred to as first and

                then everyone started kind of using private label rights.
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                • Profile picture of the author Kay King
                  But "reprint rights" now means a totally different thing - the right to reprint as it appears but not the right to edit.

                  I always thought the "private label rights" came straight from manufacturers who have used it for years.

                  The manufacturer provided private label products for many top brand names - who attached their brand's labels (a rewrite?) and sold the product as their own.

                  kay
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            • Profile picture of the author Lance K
              Originally Posted by Brian Edmondson View Post

              I'm almost certain it was Al Gore ;-)

              Brian
              LOL

              Had to be.
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      • Profile picture of the author John Rogers
        Originally Posted by KimW View Post

        I think the 1st person I saw offer them was Dave V.
        I also believe it was David Vallieres who first used the term in the context the OP is asking.

        John
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  • Profile picture of the author EdmundLoh
    The term 'private label rights' has been around way before the conception of the Internet, I suspect during the early days of the Industrial Age. The term 'private label rights' is relatively new to the Internet Marketing crowd only a few years back.

    -- Edmund Loh
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    • Profile picture of the author Brian Edmondson
      You guys are all wrong... like I said, it was Al Gore
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      • Profile picture of the author Guy Horton
        Originally Posted by Brian Edmondson View Post

        You guys are all wrong... like I said, it was Al Gore

        I thought Al Gore invented the Internet...Now you say he also coined the phrase Private Label Rights. Man, he's a busy fellow. I wonder if he's got time to run for President?

        Guy
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        • Profile picture of the author Ronnie Nijmeh
          Originally Posted by gr View Post

          I thought Al Gore invented the Internet...Now you say he also coined the phrase Private Label Rights. Man, he's a busy fellow. I wonder if he's got time to run for President?

          Guy
          LOL! Al Gore's always inventing stuff
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  • Profile picture of the author Vince Runza Online
    I could have sworn it was my pal, Bob Dictionary...
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    • Profile picture of the author Ram
      First person I personally remember using PLR for Internet marketing material was Bryan Kumar. But I don't know that he originated it.
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