Who Invented the Term (PLR) a.k.a Private Label Rights

Todd Walker · 08-08-2008, 09:20 PM

Hey,

I was just wondering, as I received yet another email promoting PLR rights, who the heck invented the phrase in the IM world.

I remember being on a conference call about two years ago, and was told that Jeremy Burns came up with the concept/term, however, does anyone know the true answer.

Todd

J Elizabeth Dize · 08-08-2008, 09:21 PM

It's been around for use in business for a while

But I'm not sure who started it with IM

EDIT: Duh, that's why I should read first. You were clearly talking about use in IM world. Sorry

KimW · 08-08-2008, 09:23 PM

I think the 1st person I saw offer them was Dave V.

Jose Delgado · 08-08-2008, 09:49 PM

You should ask John Taylor.

He's the Older Fart around here.

.

Josh Anderson · 08-08-2008, 10:33 PM

Private label - Wikipedia, the free encyclopedia

The term is at least as old as the supermarket... and most likely a lot older.

Brian Edmondson · 08-08-2008, 10:36 PM

I'm almost certain it was Al Gore ;-)

Brian

Stanley Tang · 08-09-2008, 01:07 AM

Certainly not somebody in the IM niche. Pretty much everything is just offline concepts applied online (salesletter, lead-generation, direct-marketing, upsell, classified advertising etc)

Amino Zawawi · 08-09-2008, 01:11 AM

Quote:

Originally Posted by Stanley Tang

Certainly not somebody in the IM niche. Pretty much everything is just offline concepts applied online (salesletter, lead-generation, direct-marketing, upsell, classified advertising etc)

I agree. The term basically started around the same time brand became a hot thing, especially stores/supermarkets. This actually hit the market in Europe and Canada, since such store chains weren't actually big in the US.

Lance K · 08-09-2008, 01:13 AM

Quote:

Originally Posted by Brian Edmondson

I'm almost certain it was Al Gore ;-)

Brian

LOL

Had to be.

DougBarger · 08-09-2008, 01:13 AM

I think Willie Crawford once said that the term

"reprint rights" used to be what it was referred to as first and

then everyone started kind of using private label rights.

Kay King · 08-09-2008, 01:20 AM

But "reprint rights" now means a totally different thing - the right to reprint as it appears but not the right to edit.

I always thought the "private label rights" came straight from manufacturers who have used it for years.

The manufacturer provided private label products for many top brand names - who attached their brand's labels (a rewrite?) and sold the product as their own.

kay

EdmundLoh · 08-09-2008, 01:50 AM

The term 'private label rights' has been around way before the conception of the Internet, I suspect during the early days of the Industrial Age. The term 'private label rights' is relatively new to the Internet Marketing crowd only a few years back.

-- Edmund Loh

Brian Edmondson · 10-12-2008, 12:18 PM

You guys are all wrong... like I said, it was Al Gore

John Rogers · 10-12-2008, 12:28 PM

Quote:

Originally Posted by KimW

I think the 1st person I saw offer them was Dave V.

I also believe it was David Vallieres who first used the term in the context the OP is asking.

John

Guy Horton · 10-12-2008, 12:43 PM

Quote:

Originally Posted by Brian Edmondson

You guys are all wrong... like I said, it was Al Gore

I thought Al Gore invented the Internet...Now you say he also coined the phrase Private Label Rights. Man, he's a busy fellow. I wonder if he's got time to run for President?

Guy

Vince Runza Online · 10-12-2008, 02:49 PM

I could have sworn it was my pal, Bob Dictionary...

Ram · 10-12-2008, 03:44 PM

First person I personally remember using PLR for Internet marketing material was Bryan Kumar. But I don't know that he originated it.

Ronnie Nijmeh · 10-14-2008, 02:23 PM

Quote:

Originally Posted by gr

I thought Al Gore invented the Internet...Now you say he also coined the phrase Private Label Rights. Man, he's a busy fellow. I wonder if he's got time to run for President?

Guy

LOL! Al Gore's always inventing stuff :P

08-08-2008, 09:20 PM	#1
Todd Walker Site Flipping Maniac Join Date: Jul 2008 Location: New York Posts: 263 Thanks: 0 Thanked 9 Times in 2 Posts Contact Info	Who Invented the Term (PLR) a.k.a Private Label Rights Hey, I was just wondering, as I received yet another email promoting PLR rights, who the heck invented the phrase in the IM world. I remember being on a conference call about two years ago, and was told that Jeremy Burns came up with the concept/term, however, does anyone know the true answer. Todd
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08-08-2008, 09:23 PM	#3
KimW Cranky Old Man War Room Member Join Date: Jul 2002 Location: Virginia,USA. Posts: 1,258 Blog Entries: 1 Thanks: 2,093 Thanked 2,025 Times in 1,148 Posts Social Networking	I think the 1st person I saw offer them was Dave V.
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08-08-2008, 10:33 PM	#5
Josh Anderson It's in my Signature :-) War Room Member Join Date: Nov 2003 Location: ID, USA. Posts: 8,754 Blog Entries: 1 Thanks: 248 Thanked 990 Times in 443 Posts Social Networking	Private label - Wikipedia, the free encyclopedia The term is at least as old as the supermarket... and most likely a lot older.
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08-08-2008, 10:36 PM	#6
Brian Edmondson HyperActive Warrior War Room Member Join Date: Jan 2006 Location: , , USA. Posts: 105 Thanks: 0 Thanked 4 Times in 4 Posts Social Networking	I'm almost certain it was Al Gore ;-) Brian
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08-09-2008, 01:07 AM	#7
Stanley Tang StanleyTang.com War Room Member Join Date: Aug 2006 Location: Hong Kong Posts: 1,193 Thanks: 14 Thanked 16 Times in 10 Posts Social Networking	Certainly not somebody in the IM niche. Pretty much everything is just offline concepts applied online (salesletter, lead-generation, direct-marketing, upsell, classified advertising etc)
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08-08-2008, 09:21 PM	#2
J Elizabeth Dize That Girl War Room Member Join Date: Oct 2007 Location: , , . Posts: 1,813 Blog Entries: 4 Thanks: 426 Thanked 286 Times in 153 Posts Social Networking Contact Info	It's been around for use in business for a while But I'm not sure who started it with IM EDIT: Duh, that's why I should read first. You were clearly talking about use in IM world. Sorry

08-08-2008, 09:49 PM	#4
Jose Delgado ★★★★★ War Room Member Join Date: Jun 2008 Posts: 1,319 Blog Entries: 1 Thanks: 25 Thanked 9 Times in 7 Posts	You should ask John Taylor. He's the Older Fart around here. .

08-09-2008, 01:13 AM	#10
DougBarger Known, Liked and Trusted War Room Member Join Date: Jun 2007 Location: USA Posts: 3,250 Blog Entries: 1 Thanks: 581 Thanked 240 Times in 145 Posts Social Networking Contact Info	I think Willie Crawford once said that the term "reprint rights" used to be what it was referred to as first and then everyone started kind of using private label rights.
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08-09-2008, 01:20 AM	#11
Kay King Senior Warrior Member War Room Member Join Date: Sep 2004 Location: Gulf Coast, USA. Posts: 15,149 Thanks: 3,720 Thanked 4,149 Times in 2,262 Posts	But "reprint rights" now means a totally different thing - the right to reprint as it appears but not the right to edit. I always thought the "private label rights" came straight from manufacturers who have used it for years. The manufacturer provided private label products for many top brand names - who attached their brand's labels (a rewrite?) and sold the product as their own. kay

08-09-2008, 01:50 AM	#12
EdmundLoh Senior Warrior Member War Room Member Join Date: Jul 2005 Location: Malaysia Posts: 3,586 Thanks: 48 Thanked 65 Times in 27 Posts Social Networking Contact Info	The term 'private label rights' has been around way before the conception of the Internet, I suspect during the early days of the Industrial Age. The term 'private label rights' is relatively new to the Internet Marketing crowd only a few years back. -- Edmund Loh
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10-12-2008, 12:18 PM	#13
Brian Edmondson HyperActive Warrior War Room Member Join Date: Jan 2006 Location: , , USA. Posts: 105 Thanks: 0 Thanked 4 Times in 4 Posts Social Networking	Re: Who Invented the Term (PLR) a.k.a Private Label Rights You guys are all wrong... like I said, it was Al Gore
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10-12-2008, 02:49 PM	#16
Vince Runza Online Writer Extraordinaire War Room Member Join Date: Dec 2006 Location: Scranton, PA, USA. Posts: 3,327 Thanks: 65 Thanked 403 Times in 85 Posts Social Networking Contact Info	Re: Who Invented the Term (PLR) a.k.a Private Label Rights I could have sworn it was my pal, Bob Dictionary...
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10-12-2008, 03:44 PM	#17
Ram HyperActive Warrior War Room Member Join Date: Oct 2006 Location: , , . Posts: 435 Thanks: 73 Thanked 74 Times in 45 Posts	Re: Who Invented the Term (PLR) a.k.a Private Label Rights First person I personally remember using PLR for Internet marketing material was Bryan Kumar. But I don't know that he originated it.