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Unread 16th Sep 2008, 01:15 PM   #101
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Re: Are Female Marketers Smarter Than Male Marketers?
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I don’t usually get into these things, but I’ve decided to enter into this fray.

From attending many Mensa meetings, I can unequivocally say that neither sex has a monopoly on intelligence. It’s pretty much 50/50. Your personal gene pool has a lot to do with it.

Hormones make the biggest difference between the sexes. Testosterone in men, and estrogen in women.

Testosterone seems to cause runaway egos, which is why men seem to need more attention. The more we have the worse it gets. It’s not always a pretty thing, but it does create drive and fighters. Estrogen is more mellowing, and allows better access to emotions and intuition, which seems to be very important in dealing with other people. A big dose of either hormone into the opposite sex causes an about face, and demonstrates the validity of how these work.

As a note for those who don’t know:
Intuition is feeling that is calm. (I've got a feeling about this.)
Emotion is feeling that is agitated.

It’s not “women’s intuition.” We all have it, and tapping into it opens a whole new dimension in our consciousness. I’ve been doing meditation for nearly 40 years, and I’ve experienced what I’m talking about on numerous occasions. Unfortunately, it's not always readily on demand. Einstein used it by continually focusing on a problem until an answer came into his consciousness.

One point I’d like to make here is that a high IQ is more of a hindrance than a help when it comes to marketing. People with high IQ’s don’t usually relate well to others. They tend to skip what seems obvious to them when explaining most anything. That makes for really bad sales pages.
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