I've recently become interested in a business model that folks like Kevin Riley, Jimmy Brown and others have taught for awhile now. It's the small reports model, where you have a product line of short to the point low cost reports that are all complimentary to one another within a particular market.
I've also heard Perry Belcher used something along these lines for some of his businesses. Anyone know anything about his model?
It's obvious this works in the "make money niche", but does anyone have some first hand experience doing this in other markets? If so, how has it worked for you?
I'm interested in delving deeper into internet marketing right now and I'm wondering if anyone could tell me what the best books are to read when it comes to the most common methods? I'm sort of interested in building websites, ad networks, PPC, and other methods that are mostly white hat but have potential to generate big profits in the long run.