What do you need to have to get affiliates excited?

[Johnathan]

Hi,

I was wondering... Say I wanted to approach a clickbank affiliate with a product/service I have. Obviously, since they probably get unindated with tons of offers on a daily basis (especially if they are successful), what would I need to convince them to sell my product? Or at least get them interested/notice it?

Thanks!

[MustafaKamal]

High commission rate, assure them that your product has a lesser chance of getting refunded, hypnotic sales page and lots of online persuasion techniques.

[R Hagel]

Obviously, as mentioned above, you need to show the affiliate what he/she gets out of the deal. Be sure to include conversion rate data.

However, a good affiliate also wants to know what his/her customers get out of the deal. As such, you need to give affiliates free access to the product and let them know why their customers will like it/how it will benefit them. You may even offer the affiliate's customers an exclusive discount or bonus offer -- that way the affiliate looks like a "hero" to his list.

Cheers,
Becky

[kenseavert]

Originally Posted by Johnathan

Hi,

I was wondering... Say I wanted to approach a clickbank affiliate with a product/service I have. Obviously, since they probably get unindated with tons of offers on a daily basis (especially if they are successful), what would I need to convince them to sell my product? Or at least get them interested/notice it?

Thanks!

First of all make sure it’s a good offer and well worth their time. Not trying to be offensive here, just make sure you have tested everything and you know it's good. Too many people jump for the quick buck and ruin long term JV relationships.

Second, it always helps to have built a relationship with these folks prior to asking.

Third, Simply ask yourself what do you have to offer really? what separates you from all those other offers they get? Why should they pay attention to it? This doesn't always have to be money, leverage your resources.

Forth, yes, high commission and ROI always helps.

Fifth, *Important* you want to offer a commission that is good but also I just wanted to mention your focus should always be on "what can I do to help this person? How can this benefit them?"

Ken

[JayXtreme]

As an affiliate myself.. I only require these things from a merchant:

a) A sales page

b) A product that solves a problem for my chosen niche.

c) A way to contact you if necessary.

d) Conversions stats where possible, but really, this isn't a deal-breaker.. I'll have my own stats within a couple of days if they aren't available.

I can do all the rest myself, anything else is a bonus.

The contact you bit is quite important, I don't contact many vendors, some of them who get thousands of customers from me.... but it's good to know that if I want to create banners or do anything a little "out of the box".. that I can contact them to talk things over and make sure they know what I am doing.

Peace

Jay

[Alexa Smith]

I have less experience than Jay above but will tell you what interests me, as a potential affiliate. In this order:-

1. Good sales page that I think converts well (most important - everything else including commission-rate is secondary to this)

2. Lack of a vendor's opt-in on the sales page (like many professional affiliates, I have no interest at all in becoming an affiliate if there is one, because there are plenty of other products without one and it's just a complication I don't need)

3. Evidence of conversion (if possible - and I accept that this may be subjective and interpretable and I'll have to use my judgment in assessing it, and whether I believe it, to some extent)

4. A good product (I won't become an affiliate without assessing that for myself, either with a review copy or sometimes by buying one myself if the vendor says "no" to my polite, convincing, well-reasoned request for one)

5. Decent earnings per sale (either high price and 50/55% commissions, or, if at a lower price, 70/75% commissions)

I need all five of the above to be interested.

(Less important, but a consideration) 6. A gravity figure that's not too high (because I don't want heavy competition from large numbers of active affiliates with big Adwords budgets)

I'm not really interested in (7.) "affiliate toys" (like email copy, banners, articles, and other stuff I can make/get myself) but I suppose they're a small additional plus, if available, and admittedly they can help to create the impression that the vendor wants to co-operate with his affiliates, which helps. But the best "affiliate page" in the world won't interest me if the product and/or sales page are no good or if there's a vendor's opt-in there.

[Adam Bshero]

Have an affiliate contest with some kick-ass prizes. That'll do it. Also what the above posters said.

[JayXtreme]

Originally Posted by Alexa Smith

if the vendor says "no" to my polite, convincing, well-reasoned request for one)

When you put it like that, I want to give you a review copy before you even ask for one

[Didier Faucher]

50% commission on the "main" product, plus a commission on all sales made
on the back-end during 6-12 months.

Now from the technical point of view, not sure it's easy to implement.
It depends on the automation system that you use, etc.

Originally Posted by JayXtreme

When you put it like that, I want to give you a
review copy before you even ask for one

What's the real reason?


Didier