How I Got Paid $112.33 per hour to Test-Market Offline

JustaWizard · 09-04-2009, 12:06 PM

I've posted here before about strategies I use for offline marketing (it's mostly seminar / speaking related) so without too much repetition since you can see those other posts/threads I've made/started, here's some info you may find useful.

This last Tuesday I spoke for 3 hours at a local association of realtors.

My primary purpose was an "info-gathering" mission to test market some SEO related offline products.

I put together an info-packed presentation on SEO for realtors.

A paltry 9 people showed up, here's the results (not counting whatever sales or referrals that may come later):

1 person bought a digital product I was test marketing: $47, that makes an 11% close rate for that gig.

I was paid for 10 attendees (don't ask why) at $29 each - $290.00.

$337 in revenues for 3 hours = $112.33 per hour paid to me to test market and to gather information on a niche market.

Of course, this won't be my only test, and frankly, I would have spoken for free, and if my testing shows a consistent enough close rate and strong enough interest in other offerings I have in mind, I'll roll out those other products & services.

BTW, what if I get larger groups in future talks? And, what if I had the same close rate and paid-fee-per-head last Tuesday, but had 50 or 100 people? You do the math...

I tell you this to (hopefully) inspire you. And to give you real-world info & results, & not just some "nice theory/ideas".

NOTE: I will endeavor to answer all questions posed if you have them, but I won't be able to monitor this thread in real-time, so thanks for your patience and understanding.

ALSO NOTE: others may have alternative views positive or negative pro-or-con... I don't know that I'm interested in getting involved in any debates or fending off thread-hijackers.

I'm just posting some results from the real world, trying to contribute and give back to the WF, and hoping this inspires you to take action.

Best,
David

MichaelHiles · 09-04-2009, 01:48 PM

I agree. I am giving a workshop later this month on marketing and sales process engineering to a group of business owners. There are nearly 300 pre-registrations. I waived my speaking fee because I expect to generate 15-20% closing rates on $10K - $100K per engagement.

Kenster · 09-04-2009, 02:11 PM

Very nice. I have always wanted to but never had the guts to speak about internet marketing in front of a very large group.

I helped a good friend of mine get leads for his "make money at home" seminar and the results were out of this world. The info he shared was basic by anybody on this forums standard, but the people ate it up and the upsell was tremendous.

Not to mention the $50 cost to attend times 120 people was a good day in itself!

09-04-2009, 12:06 PM	#1
JustaWizard SEO Expert & Author War Room Member Join Date: Feb 2007 Location: Vancouver, WA USA Posts: 486 Thanks: 201 Thanked 57 Times in 31 Posts Social Networking	How I Got Paid $112.33 per hour to Test-Market Offline I've posted here before about strategies I use for offline marketing (it's mostly seminar / speaking related) so without too much repetition since you can see those other posts/threads I've made/started, here's some info you may find useful. This last Tuesday I spoke for 3 hours at a local association of realtors. My primary purpose was an "info-gathering" mission to test market some SEO related offline products. I put together an info-packed presentation on SEO for realtors. A paltry 9 people showed up, here's the results (not counting whatever sales or referrals that may come later): 1 person bought a digital product I was test marketing: $47, that makes an 11% close rate for that gig. I was paid for 10 attendees (don't ask why) at $29 each - $290.00. $337 in revenues for 3 hours = $112.33 per hour paid to me to test market and to gather information on a niche market. Of course, this won't be my only test, and frankly, I would have spoken for free, and if my testing shows a consistent enough close rate and strong enough interest in other offerings I have in mind, I'll roll out those other products & services. BTW, what if I get larger groups in future talks? And, what if I had the same close rate and paid-fee-per-head last Tuesday, but had 50 or 100 people? You do the math... I tell you this to (hopefully) inspire you. And to give you real-world info & results, & not just some "nice theory/ideas". NOTE: I will endeavor to answer all questions posed if you have them, but I won't be able to monitor this thread in real-time, so thanks for your patience and understanding. ALSO NOTE: others may have alternative views positive or negative pro-or-con... I don't know that I'm interested in getting involved in any debates or fending off thread-hijackers. I'm just posting some results from the real world, trying to contribute and give back to the WF, and hoping this inspires you to take action. Best, David
	--> FREE SEO WEBSITE REVIEW! <-- No strings, no catches, no kidding... I'll make a screen-cast video of your SEO website review for you - click here to get yours!

09-04-2009, 01:48 PM	#2
MichaelHiles Battle Scarred Warrior War Room Member Join Date: Feb 2009 Posts: 2,563 Thanks: 665 Thanked 1,780 Times in 744 Posts Social Networking	Re: How I Got Paid $112.33 per hour to Test-Market Offline I agree. I am giving a workshop later this month on marketing and sales process engineering to a group of business owners. There are nearly 300 pre-registrations. I waived my speaking fee because I expect to generate 15-20% closing rates on $10K - $100K per engagement.
	FOLLOW ME ON TWITTER!!! @MichaelHiles Circle Me on Google+... http://gplus.to/michaelhiles >>>>>>>> GET THE STRAIGHT TALK at http://www.michaelhiles.com

09-04-2009, 02:11 PM	#3
Kenster Krazy Kenster War Room Member Join Date: Jan 2009 Posts: 5,089 Blog Entries: 11 Thanks: 581 Thanked 1,888 Times in 842 Posts	Re: How I Got Paid $112.33 per hour to Test-Market Offline Very nice. I have always wanted to but never had the guts to speak about internet marketing in front of a very large group. I helped a good friend of mine get leads for his "make money at home" seminar and the results were out of this world. The info he shared was basic by anybody on this forums standard, but the people ate it up and the upsell was tremendous. Not to mention the $50 cost to attend times 120 people was a good day in itself!