Interesting - This is what happened to my product sales..

Hey All,

I work in the culinary teaching niche and I have a question regarding selling my classes/services/etc.

I offer a few video and learning packages for cooking where the price point is around 30$. I've been selling them for a few years and making a decent income.

I had a high up ranking IMer that told me to NEVER to discount my services, instead attach a free package when people buy one of your packages. I loved the advice believed in it and followed it blindly.

Since then, my sales have been down. After doing some analytic work, I noticed the bulk of my revenue and sales comes from when I have my discounts, my holiday deals and my promos where I slash the price.

I still sell a few here and there but overall I havent made as much money.
My other thought about packaging in another package free with it, wouldnt that be the same thing, it just doesn't look as enticing to the buyer.

I feel that the buyers only want discounts, they want freebies too, but not as much as they want discounts.

What's your feeling on this? Should I stick to my guns and make less and maintain my products self worth or say screw it, make more money and sales and give some discounts?

Thanks everyone I really appreciate any help at all!

JT