Marketing to women

What you said is entirely my point, I have tried in the past to learn and understand as much about women as I possibly can and while I am not an expert on them, I think that I have learned a lot about them.

Based upon what I have studied in the past about women, I think that there is a high likelihood of them buying products like the one's that I am mentioning and more. The adult toy thing is for me just a starting point and is something that I need to make some money right now.

The problem that I am having is that I just can't find too many websites that are popular with women and that are adult friendly.

Pinterest has a high percentage of women visiting that site. Up to 84%, but as I understand it from reading their standards and practices, they do not allow pictures and video's that explicit.

I have seen some of the images online relating to marketing adult toys and from what I am seeing, they show pictures of things like men using a penis enlarger or something of that nature.

Since these products are of an adult nature, I need to find websites like Pinterest that have high percentage of women, but who at the same time allow close up images and video's of women actually using the products that are geared towards them.

The idea behind it is to sell the sizzle. I am only doing this for the money. If I can get that kind of content out there along with what reviews I can from women who actually use such things, then I think that my chances of actually getting sales from the adult toy store website will increase dramatically.

Because women are more emotional than men and tend to make most of their decisions to purchase based on their feelings and intuition, I see no other way than to use such kinds of content. If I can show women achieving pleasure from using such devices, then I think then they are much more likely to buy as it shows to women that other women are achieving the pleasure that they seek through such means and that is what is called social proof and that says a lot more than facts and figures to them.

If I were selling things like lingerie, clothes, makeup and cosmetics, purses and handbags, and other things of that nature that women tend to buy and use all the time, then that would make things a lot easier to advertise on places like Pinterest.

What I am trying to do is get this stuff in front of them and tripping their emotional 'Buy now / just gotta have' buttons, but it is a lot easier said than done.

The main thing here is to just get it in front of them. Having good content and products means absolutely nothing if the people that you are trying to sell to don't know what you are selling and how it might benefit them.

I learned a long time ago that people tend to buy things based upon what they value and perceive to be important. That is why men tend to buy things like nice cars. When men buy nice cars and other related things, they are hoping to impress people (especially women) with it as it shows status and that is important.

The problem is that men and women tend to have different wants and needs and buying patterns. Paco Underhill talks about that in his book 'Why we buy'.

What I am trying to do here is apply many of the same concepts that people like Marti Barletta talk about in her book 'Marketing to women', but it is a lot easier said than done.

This is in my book all about positioning and branding.

rdonovan1,

Gambino makes an especially good point here:

I assumed you needed to only attract the ladies, but if this is a general store we're talking, branded toward both genders, then you may find men are your biggest buyers. I dug up some interesting data here.

- Tom

I agree that men are likely to buy as well, but I think that because women make up the largest market share in the world that they are much more likely to buy such products. Women buy almost everything. Targeting women is my best bet as they make up over 84% of the market share in the world and account for most of the purchases made.

My problem is that I just don't know how to reach the type of women that are likely to buy because I don't know where I can put my ads up at that will get me the results that I want.

Having the best product / service in the world means nothing if the people that you want to sell to don't know what you are selling and don't trust you.

The first step is finding the websites that will allow me to post my ads at. If I can find those places, then I can post my ads and see what kind of results I get and can then fine tune it from there with things like blogs and other related things.

It's no different than if you wanted to buy a computer or a printer for example. You might know that you wanted to buy a computer or a printer, but if there are no retailers or websites that sell such things, then you would be out of luck in buying such things. I use that only as an example.

I have been looking all around the Internet for places that I can place those ads at that are adult friendly and that are likely to have a high percentage of women frequenting those sites, but so far have had no luck in finding anything. Pinterest is the closest that I have come, but their policies seem to prohibit the kinds of ads and images that I want to place.

Tumbler according to one website is adult friendly, but I don't think that it gets the kind of traffic from women that I am looking for and need and Facebook seems to be very unfriendly to such kinds of ads and postings as well. Facebook would be a great place to advertise on as everyone seems to know about Facebook. They have good traffic volume, but I'm not real sure as to how many of them are women and they certainly don't allow the kinds of ads that I am looking to place.

Facebook would be a great starting point, if they allowed such things and I was sure that they had as much of a female presence on their website as Pinterest does, but unfortunately they don't allow such things.

I would also have to have additional avenues and places where I could advertise as well. I have looked at Google and that is a good place to start, but as I understand it I would have to be writing blogs talking about things like love, romance, relationships and sex to make that work.