Are you emailing your list enough?
But what about the emails we truly value? Do we apply the same rules about what is 'too much' to those?
No!
For my part, there are several emails / email newsletters I look forward to reading every day. Actually, I would probably read them if they were twice per day. I just love the content and eat it up.
On the flip side I have subscribers who have asked me to send them stuff every day. I have obliged with one of my newsletters, and I have autoresponders set up that are daily or every few days too.
A couple of people have told me that a daily email is too much for them. Okay, so I've created a weekly option. But, truth be told, I am more focused on meeting the wants/needs of the loyal, fanatical minority, than the half-hearted majority.
As you might expect, the 80/20 rule is in play here: a certain minority of your list will tend to be responsible for the vast majority of your revenues, so you're MUCH better off aiming to deliver what they want, than trying to please everyone else (which would be difficult in any case).
So... how often should YOU mail your list? Well, if you are delivering really good content (i.e. not just promos) then I would definitely consider anything between once per week and daily. By all means, test a few options to see the impact on your unsubscribe rate, open rate and, most importantly, your overall bottom line. But keep in mind that it's your bottom line that is most important!
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