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Has any one made use of Bridge page

by schs777
2 replies
Hello all,

I want to setup a bridge page to my campaign.

Has any one done, this before and if so can you share some tips and ideas with me please?

Thanks
#bridge #made #page
  • Profile picture of the author Oziboomer
    Originally Posted by schs777 View Post

    Hello all,

    I want to setup a bridge page to my campaign.

    Has any one done, this before and if so can you share some tips and ideas with me please?

    Thanks
    If you mean having pages that provide content to a broader audience but then narrow down the prospects into people that will respond to your specific offers then yes that is something I've done multiple times.

    If you are thinking of attracting people who are in the wider part of your funnel rather than the prospects closer to purchasing then you will be better off targeting your ideal prospects who are ready to buy first even if that costs you more per click rather than moving wider.

    Using broader targeting and then trying to bridge people towards your offering can get expensive if you are paying for traffic and it is something for more advanced marketers who understand their metrics.

    If you mean to bridge people from other content you have out there that is attracting an organic visitor then you should be building those bridges all the time.

    Best regards,

    Ozi
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  • Profile picture of the author schs777
    Thanks Ozi.

    This is well explained. ! can now go back to my drawing board..


    "If you mean having pages that provide content to a broader audience" this is what I was after".

    I would need to learn more on the bets techniques and metric. before attempting it.

    Thanks Shaun
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