Virtual Reality and Marketing

You are right, something is coming. I think it is too soon to dedicate time to VR right now, but in the next couple of years things will get complicated.

yes it is sooner Virtual Reality will be a part of your Marketing Campaign because VR is able to provide consumers an immersive experience, which is beneficial for any brand for the affiliation and recognition.

It's been trending in niche circles for a decade, but I'm happy that it's coming to the mainstream; and, yes, already prepared.

- Tom

From a brand perspective VR offers the opportunity to make deep more meaningful connections with your audience. So there are many possibilities of VR Marketing and VR Advertising. Its already been used by many of the worlds leading brands like Nike, Ikea, Volvo, Red Bull to create impactful campaigns.

It solves a number of problems that brands typically have:

Outreach fails to engage with their customers
Customers cannot remember their marketing campaigns
Little or no competitive advantage over their competitors

This is how it solves them:

Immersive users wearing a headset are completely immersed in your content meaning fewer distractions and more attention on your message.
Impactful the direct nature of VR means the intensity of experience is greater than traditional media generating strong emotions in its users and proven to result in behaviour change.
Memorable our brains are built to remember events linked to locations, this means that VR experiences have a much longer trace in the users memory.
Novel with high media and public interest in VR early adopters can benefit from favourable media exposure for their spend currently.

Wow this is cool! VR becoming a part of market and helps in future.Good to hear this from you.