How to choose a niche - I'm stuck, can you help please? | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

Michael Meaney

8 years ago

Originally Posted by roeegol

Does one must promote one niche?
Is it that bad to promote different products from different niches to your list? I mean does it jeopardize my attempt to build trust and credibility with my list?
How to do this otherwise?

Thanks for your help and advice guys, most appreciated.
Roy

1. Cast a wide net.
2. Yes, one niche per list.

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roeegol

8 years ago

Thanks Michael. are you saying it's OK to have one website targeting different niches but segmenting the crowd in different lists where you promote one niche per list?

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Michael Meaney

8 years ago

Originally Posted by roeegol

Thanks Michael. are you saying it's OK to have one website targeting different niches but segmenting the crowd in different lists where you promote one niche per list?

You're welcome.

I personally wouldn't do that.. I'd stick with one website, one list, per niche, unless they are closely related and you're going to build an authority site.

But I would target multiple niches... I've got around 30 sites / lists in 30 different niches.

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ContentPro22

8 years ago

Hi.

There are different approaches.

If you're a beginner, I recommend sticking to one niche.

That way you don't get overwhelmed.

For your 2nd question: do you mean promote irrelevant products to your email list? If so, no, don't do it.

Overall, product review sites can be very profitable. The reason why is because people usually typle [Product] + Review in Google (which means they have "buyer's intent").

They might also find you via Best + [Product], which is another keyword with buyer's intent.

David

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Steve B

8 years ago

Originally Posted by roeegol

What do you think about the product review niche?

Roy,

Can I give you a second opinion?

I don't believe there is such a thing as "the product review niche."

A niche is characterized by an audience of people that are all interested in the same thing. You want to gather these prospects into a group that you cater to with your own products, or affiliate offers. There is one topic or subject that you'll focus on (but that subject could have sub-topics as well).

"Product reviews", unless you limit your reviews to your one chosen subject, will likely cover many varied topics and that is not focusing on a niche per se.

Originally Posted by roeegol

My only fear is that I will end up promoting all sorts of products from different niches so I'll end up too diverse.

Exactly. That is the point I'm trying to get across. If you try to build a list or gather an audience with everyone that is interested in "product reviews" you are going to be marketing to lots of people that won't be interested in your reviews because they have no interest in the topic that review covers.

I think it's best to focus on reviews from one subject or topic (one niche) and build an email list of subscribers. Once you "conquer" that topic and you have a "well oiled" niche web site (with great content and valuable help for the subscribers) that is profitable . . . then is the time to start another web site in a different niche.

Too many new marketers lose their focus and try to "shotgun" lots of topics right out of the gate. Personally, I think that's a big mistake.

The very best to you,

Steve

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roeegol

8 years ago

Hey Steve

Thanks a lot for your comprehensive response. makes much more sense now to be honest. I guess fearing I will be too diverse thus won't hit any target answers ,all my questions anyway.
I also guess if I'm now going to focus in one niche, say health/weight loss, no need to really review as I'll just create my own products and aff products. What do you think about this approach?

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Steve B

8 years ago

Originally Posted by roeegol

What do you think about this approach?

Roy,

A couple of things. Generalities and broad topics typically are not good for small time solo operators like you and me. People coming online to spend money in a niche usually seek out exactly what they are looking for.

Here's an example: when I'm looking online to buy some running shoes, I don't start out by doing searches on "shoes" or "men's shoes" or even "running shoes." No, I look for "men's New Balance cross trainers size nine" or whatever.

In similar fashion, if I were you, I would drill down deep into the health/weight loss market (which is huge and not really a niche either) and focus on one thing - one subject where everyone you want to target for your prospect audience has the same problem or is looking for the very same thing. Why? Because when you market to that audience, you want every single person looking to buy the exact solution that you are going to offer them! That is called "targeting" and it is what will bring you sales.

So instead of health/weight loss as your topic, maybe you focus your audience to "weight loss for seniors with limited mobility." That's just an example to get you thinking about going after a niche where all prospects will be "targets" for your email list, your web site content, your products, and your affiliate offers. I hope this makes sense.

If you then want to branch out and market other products or offers to a different audience, then is the time to create a second web site, a second email list, content on this new site, and offers for this new distinct group.

Keep your niches focused, "tight," and catering to a group that will be anxious to hear from you because what you are offering them is exactly what they want.

As you learn more about marketing you will hear the phrase "sell into demand." It is so true! You want to be offering exactly what your niche market is asking for. They are the demand . . . you are the supply (at a price of course.)

Good luck on your new venture.

Steve

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roeegol

8 years ago

Hey Steve. Thanks a lot for your input. Reassuring what I need to do is great, I got that reassurance from you and others on this thread.

Now it's all about research into a need within that broad niche.
I'd focus on gut health as I suffer from this thing myself and manage it naturally so will launch some sort of research to see demand first..
I got your book Art of Money Getting and subscribed to your list.

Thanks for helping so much

Originally Posted by Steve B

Roy,

A couple of things. Generalities and broad topics typically are not good for small time solo operators like you and me. People coming online to spend money in a niche usually seek out exactly what they are looking for.

Here's an example: when I'm looking online to buy some running shoes, I don't start out by doing searches on "shoes" or "men's shoes" or even "running shoes." No, I look for "men's New Balance cross trainers size nine" or whatever.

In similar fashion, if I were you, I would drill down deep into the health/weight loss market (which is huge and not really a niche either) and focus on one thing - one subject where everyone you want to target for your prospect audience has the same problem or is looking for the very same thing. Why? Because when you market to that audience, you want every single person looking to buy the exact solution that you are going to offer them! That is called "targeting" and it is what will bring you sales.

So instead of health/weight loss as your topic, maybe you focus your audience to "weight loss for seniors with limited mobility." That's just an example to get you thinking about going after a niche where all prospects will be "targets" for your email list, your web site content, your products, and your affiliate offers. I hope this makes sense.

If you then want to branch out and market other products or offers to a different audience, then is the time to create a second web site, a second email list, content on this new site, and offers for this new distinct group.

Keep your niches focused, "tight," and catering to a group that will be anxious to hear from you because what you are offering them is exactly what they want.

As you learn more about marketing you will hear the phrase "sell into demand." It is so true! You want to be offering exactly what your niche market is asking for. They are the demand . . . you are the supply (at a price of course.)

Good luck on your new venture.

Steve

Thanks

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4hdddd

8 years ago

Product Review niche is good. But don't go for clickbank. Because in clickbank there are expired and old products. You can be an affiliate of warriorplus or jvzoo. These are the best

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ChrisBa

8 years ago

Originally Posted by roeegol

I am starting my website roygol.com (doesn't have anything in it yet) as I want to promote my MLM opportunity and affiliate products. My main goal is to present my MLM op to those interested.
I do not want to go into the niche of teaching people how to make money online as I see so many doing it.

What do you think about the product review niche? My thought is to review all sorts of products from Clickbank and the likes, create credibility with my list and then introduce them to my MLM op. Do you think the product review niche is a good one? My only fear is that I will end up promoting all sorts of products from different niches so I'll end up too diverse.

So my questions are:

Does one must promote one niche?
Is it that bad to promote different products from different niches to your list? I mean does it jeopardize my attempt to build trust and credibility with my list?
How to do this otherwise?

Thanks for your help and advice guys, most appreciated.
Roy

Why not give this a try and see if it works? The only way to find out for sure is to try it and if it doesn't work then just change it up and try again.

Thanks

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aizaku

8 years ago

I dont advise you promote MLM

---------------------
On picking a niche to promote online

try to stay niche-tight and focused.

i found this post by Pat Flynn to be helpful:
Niche Site Duel 002: Finding a Profitable Niche: My Process Revealed - The Smart Passive Income Blog

-Ike Paz

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roeegol 8 years ago

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MartinaK

8 years ago

Hi,

Yes, start with one niche until you get results. Then you can apply the same strategy to anything else. What niche? I would go for something what you would by personally. Something to do with your passion? That is my advice in case you want to build business for long run.

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JohnMcCabe

8 years ago

If you want to go down the review site road, you've gotten some good advice.

But your question about using that list (or lists, more likely) to promote an MLM opp seems to have been lost in the shuffle.

Warning: what follows is my personal opinion, based on 5+ years spent promoting various MLM programs from long distance to nutritionals to legal services, along with affiliate/mlm companies supporting those activities.

Don't do it.

Imagine this scenario...

You've built a business relationship with someone - maybe a nutritionist, personal trainer, some kind of coach. They've been giving you good advice about the topic of their specialty.

All of a sudden, out of the blue, they start in with "if I could show you a way to make a gazillion dollars by sharing this opportunity with others, you'd be interested, right?"

I've been there. The reaction is usually somewhere between horror and disgust at the sharp turn. People tend to think that all the positive things that came before were just a setup for the MLM pitch. This effect is magnified if, like many crazed MLMers, you're caught up in the frenzy and start putting on the pressure.

There's a reason many people refer to MLM as the "NFL - No Friends Left".

If your affiliate niche site/list is very, very tightly related to your MLM product, you might - MIGHT - be able to siphon potential business builders onto a separate list where you can explore the topic. Your approach would have to be very subtle and low key. The last thing you want is to jeopardize both opportunities by leaving people feeling upset and betrayed.

For those who think I might be overreacting, the effect is similar to what many marketers find when they spend a long time providing value to their list without asking anything in return, and get a serious backlash when they finally do ask their list to buy something.

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roeegol

8 years ago

Well. really, even if you provide good value to your list without asking to buy and then you do ask to buy and they backlash, I'm in the opinion they shouldn't be on your list because in the end of the day you're a marketer hence you aim to make money.
Online biz is a biz like any other, those who cry when offered something aren't your target market in my opinion.

You're right regarding mlm. It's a hard game and I guess one must find a way to find those who believe in this type of business and would do it regardless.
personally I think it's the best business model there is because of the low capital involved and massive potential residual. It's really is residual income but you got to be in the right mlm company.

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JohnMcCabe

8 years ago

Originally Posted by roeegol

Well. really, even if you provide good value to your list without asking to buy and then you do ask to buy and they backlash, I'm in the opinion they shouldn't be on your list because in the end of the day you're a marketer hence you aim to make money.

One of the big buzzwords right now is "transparency", the notion that the people on your list have a brain and will understand if you say you are trying to make money. And it works.

But there are many who are afraid to admit that they have a motive in providing this good value. They spin stories about just wanting to help, about being the subscriber's buddy. They set the expectation that they will continue to provide everything for free. Then, when they violate that expectation, people feel betrayed.

Here's a visual for you. Think about a guy who tells a girl he just wants to be her friend. He helps her out, listens to her when she needs to talk, and so on. Then one day he tries to run his hand up her skirt. I don't know how you were raised, but to me, "friends" don't do that.

Originally Posted by roeegol

Online biz is a biz like any other, those who cry when offered something aren't your target market in my opinion.

A bit short-sighted, but heck, it's your business.

Over the years, I've had more success by telling people "I do want to help you, so I'm going to point out things I think will help. Some are free, some cost money. And because we all have bills to pay, some of those things may pay me a commission or referral fee (out of the seller's pocket, not yours). But I do promise that anything I do recommend will be something I would recommend even if I were not getting that fee." Then I simply keep that promise.

Yes, there are some people out there that will bitch and whine when something costs money. And that fraction will be much smaller when you are transparent with people and stay consistent with the expectations you set.

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roeegol

8 years ago

[QUOTE=JohnMcCabe;10832586]One of the big buzzwords right now is "transparency", the notion that the people on your list have a brain and will understand if you say you are trying to make money. And it works.

Yeah, I reckon aye. shame it become popular to use this word just now.

But there are many who are afraid to admit that they have a motive in providing this good value. They spin stories about just wanting to help, about being the subscriber's buddy. They set the expectation that they will continue to provide everything for free. Then, when they violate that expectation, people feel betrayed.

Here's a visual for you. Think about a guy who tells a girl he just wants to be her friend. He helps her out, listens to her when she needs to talk, and so on. Then one day he tries to run his hand up her skirt. I don't know how you were raised, but to me, "friends" don't do that.

Hidden agenda. Yup, I come across this all the time when I check things online. Transparency should always be there.

A bit short-sighted, but heck, it's your business.

Over the years, I've had more success by telling people "I do want to help you, so I'm going to point out things I think will help. Some are free, some cost money. And because we all have bills to pay, some of those things may pay me a commission or referral fee (out of the seller's pocket, not yours). But I do promise that anything I do recommend will be something I would recommend even if I were not getting that fee." Then I simply keep that promise.

Now, that is a great line to use on the home page of my new blog roygol.com
See, I was just about to attend to my blog starting populating it with articles, about me, home page etc. and I thought, heck I haven't checked comments on my thread for a while so I better pop in to see what's happening and there you are with this beautifully worded paragraph that I'd like to simply copy and paste onto my home page because this is exactly what I'm about. And if I can give credit to you for writing this then all the better.

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JohnMcCabe

8 years ago

Originally Posted by roeegol

Over the years, I've had more success by telling people "I do want to help you, so I'm going to point out things I think will help. Some are free, some cost money. And because we all have bills to pay, some of those things may pay me a commission or referral fee (out of the seller's pocket, not yours). But I do promise that anything I do recommend will be something I would recommend even if I were not getting that fee." Then I simply keep that promise.

Now, that is a great line to use on the home page of my new blog roygol.com
See, I was just about to attend to my blog starting populating it with articles, about me, home page etc. and I thought, heck I haven't checked comments on my thread for a while so I better pop in to see what's happening and there you are with this beautifully worded paragraph that I'd like to simply copy and paste onto my home page because this is exactly what I'm about. And if I can give credit to you for writing this then all the better.

Go ahead and use it. You really don't have to credit me, as I modeled it after similar language I got from other people over the years.

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Virginia Sanders

8 years ago

If you do review sites, you might want to focus on the tools that MLM advocates need to be successful rather than the MLM itself. If you help enough people get what they need... The tools that are required to be successful in MLM are almost the same tools that all online business owners require. You may spend a lot of money buying and trying but you can also contact the person who is marketing the tool and request a "free trial" If the tool does what it purports to do you can give it a thmbs up.. If it doesn't well...

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ebiz01

8 years ago

Pick the one that is closest to your passion. If it's related with your passion, everything will be pleasure and it will be way more easier for you to work on it!

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Headboyprince

8 years ago

Here is a simple thing to do.
follow this RECIPE for finding good niche online
Think of anytime in your life, you had problem doing something, that you couldn't overcome a challenge and at last you did it.
That's my friend is a niche.
check if similar people are having same problem. HELP THEM!

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EPoltrack77

8 years ago

Supply and demand! As long as you set things up correctly your good to go.

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Media Staff

8 years ago

This is hard it is all about the look and feel to the site without knowing what your list is about it would be hard to answer ..

We area a radio internet site open to partnerships and we have 80 K users. who comment and share links we do not sell anything to users or sales email addresses. We get an okay PPC from Google ad sense and some other streams come in from interviews, mentions by name etc

We also choose, to provide other offers we build on our own ...
So we are in the same boat wondering what to do with our user's but we know our next step is going to be UGC this means like other social community sites it's not about us !

What are your subscribers wanting from you ?

Our artists were provided a test on development and assisting with artist shopping to label getting bookings and being a support system by promoting their music and teaching them how to get paid using ad-sense and another secret method we cannot disclose

it was very lucrative on Fiverr,till we got one bad review from an artist who wanted us to pay up front for 10K views.

Internet Radio is the future being that sites like YouTube have started with a site that offered User generated content you have to think niche and also what the people are needing what can you do to make them come back and engage versus other sites we shoot out Kardashian (Gossip Sites )posts and for the first time 10K views or more even our YouTube channel had alot of views based on this no paid ads used for us we are a small 2 person team with affiliates.

Be selfless and the people will come...Good luck sorry so long lol

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prsaputo

8 years ago

I agree with Virginia, if you are into MLM ... your blog should be about something that will help your team. What were the struggles that you encountered and how did you overcome it. You can still go into product reviews but it will be of products/tools that had helped you with your MLM journey.

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Latty Dacres

8 years ago

How to chose a niche: A great way to chose a niche is to visit amazon.com that is if you are promoting books are what ever product. click on books many books get over 200 review and most person who bought a book does not actually left a review, choose that niche to promote whatever it is you are promoting.

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How to choose a niche - I'm stuck, can you help please?

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