How to Have High CTRs In Your Articles
Because I am using article marketing, CTRs are extremely important to me, that's why I have conducted very deep analyses of my good and bad performing articles, CTR-wise. Here are my results.
1. Resource boxes are ALWAYS second to the actual content of the article. There are some article marketers who claim that resource boxes can dramatically increase a CTR by themselves. This is only true if the actual article content was compelling, but the CTR was low because of the poor resource box. The resource box can at most be a bottleneck.
2. Remember your goal: You need to grasp the reader from the start, make him read, read, read to the end and at last click on that link. The longer the article, the harder it is to keep your readers reading and reaching the resource box. So your articles should be as short as possible. No, I am not saying every article should be 250 words. Every article needs to be as short as the points you're trying to pass on your readers should require. Do not crowd the article with unnecessary and long sentences just there as a filler.
3. More informative content is not always better. This is a key rule to article marketing CTR's. If you are going to give away some methods to do something (cure a tinnitus, for example), and if you know of 5 methods, do not tell them all. Put one or two in the article. And make sure that you don't put those methods in the beginning of the article. Remember that your goal is to make your readers follow you throughout the article and click on your link in the end. If you just give some methods at the beginning, and fill the rest of the article with other things, the reader will most probably think one of the following:
a) "These methods look good, I'd never heard of them before. Let me try them." And there's at least a %50 chance that your reader will just stop and try that method at that exact time. Not good.
b) "What the hell, it makes no sense at all." Not good.
c) "What the hell, I've read of this a billion times." Not good.
That is why you should restrain yourself from talking and giving away too much. The best CTRs always come from those articles where you point out the fundamentals of a method (on which principle your method works), and then just tell the article that they should use a method with THAT specific underlying principle. And what a coincidence! You have exactly a way of doing that with that principle in your resource box!
4) Do not use the same resource box in all your articles. This is a well known fact - you should make sure that the resource box blends with the article itself, so that the reader will not realize that the resource box is actually advertising and they'll read on, thinking they're reading the last paragraph of the article. If you use a standard resource box for all your articles, you'll be forced to make it generic so it'll fit all of your articles, but in the meantime it will lose any specific references to the article itself, and will stand out as advertising.
Additional Information: As I understand, CTRs vary greatly from niche to niche. But everything aside, if I am not averaging at least 30% CTR in any niche, I assume I am doing something wrong; and when I play with the articles, change here and there, I am usually able to pass 30% in every niche. As an average my CTR is about 40-45%, and this is not really difficult to attain.
Good Luck!
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