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When to use a squeeze page and when not to?

by FormerWageSlave
10 replies
Currently I have a pre-sell site for an affiliate product with an opt in on the page to get a free report, but I'm not really squeezing them.

Are there products or offers that are more conducive to using a squeeze page?

Would you only do this with your products?

Thanks!
#page #squeeze
  • Profile picture of the author Gavin Stephenson
    In front of an affliate offer you should be using your on capture/squeeze to build your own list and follow up with prospects.

    I dont quit get your question but i hope that answers it.
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  • Profile picture of the author Ron Douglas
    Originally Posted by FormerWageSlave View Post

    Currently I have a pre-sell site for an affiliate product with an opt in on the page to get a free report, but I'm not really squeezing them.

    Are there products or offers that are more conducive to using a squeeze page?

    Would you only do this with your products?

    Thanks!
    It depends on what your goals are and how well your free report & email sequence converts leads to sales.

    The downside of using a squeeze page is with that extra step before the visitors see the sales page, you may lose some of them. For example, if your squeeze page converts at 40%, that means 60% of the visitors may never see the sales page.

    The upside of using a squeeze page is obviously building your list and having additional opportunities to close the prospect on a sale.

    I think a pre-sell page with an opt-in option is a good compromise. But at the end of the day, you should really test what works best for you.
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    • Profile picture of the author FormerWageSlave
      Ron - Thanks for your answer on this. That helps.

      I need traffic before I can test, but I do understand split testing and will be using it.


      Originally Posted by Ron Douglas View Post

      It depends on what your goals are and how well your free report & email sequence converts leads to sales.

      The downside of using a squeeze page is with that extra step before the visitors see the sales page, you may lose some of them. For example, if your squeeze page converts at 40%, that means 60% of the visitors may never see the sales page.

      The upside of using a squeeze page is obviously building your list and having additional opportunities to close the prospect on a sale.

      I think a pre-sell page with an opt-in option is a good compromise. But at the end of the day, you should really test what works best for you.
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      grrr...

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      • Profile picture of the author Kevin AKA Hubcap
        To add on to what Ron said, IMO most of the pages that you're prospect sees besides the sales page should have some type of lead capture element.

        One of the things that I started doing was placing a blog on the root of my site. The blog has a prominently placed"advertisement" for what I'm offering as bait to join my list ( a free report, audio, video, etc).

        All roads should lead the prospect to the capture page.

        Most people won't buy on the first bite so capturing their information is important. You can keep casting until you hook 'em.

        And don't forget that you need to test.

        Kevin
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        • Profile picture of the author edd666666
          One factor that might make a difference is how many products you will be selling on the site. I was going to do a squeeze page for a ebook I am developing as it was going to be only one item for sale. Now I am looking at having a traditional web page instead with a blog, newsletter sign up, one product plus several related products, and so on. I am not sure I am making the right decision on this so if anyone has a thought, please chime in. Thanks, Ed.
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  • Profile picture of the author FormerWageSlave
    Gavin - Thanks for chiming in.

    In the research and training I have done so far, no one has actually recommended the use a of a squeeze page. I have been taught to create a pre sell page with a personal connection to the product (in the form of a review, etc.) that links to the product's sales page. So the goal here would be to warm up the customer and send them to the hard sell.

    The squeeze pages I am seeing are even more sparse than a presell page and seem to be designed to capture an email address, not pre-sell.

    Or am I mistaken? Is a squeeze page a different form of pre-sell page?

    Either way, I am wondering if there is a reason why some would choose on over another, such as: the product that one is selling or promoting, etc.
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    grrr...

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  • Profile picture of the author winebuddy
    As Justin said, if yu are going to use any form of paid traffic generation like Adwords, a squeeze page for something free is a must. You can get very high capture rates and then you have an almost endless opportunity to "warm up" and sell to your propsect list.

    I really cannot think of any product or service where you wouldn't want to use a squeeze/landing page.
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  • Profile picture of the author Gavin Stephenson
    Yeh like ron said. Its a good idea to test what works, coverts the best. Testing should be a consistant exercise. are you split testing?
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  • Profile picture of the author Anna Johnson
    I really cannot think of any product or service where you wouldn't want to use a squeeze/landing page.
    How about when testing reveals that not using a squeeze page results in higher sales?

    In a couple of our niches we found that using a sales letter with an optional optin led to greater overall sales than a squeeze page which led to a sales letter. The autoresponder sequence was the same for those who optionally opted in and those who went through the squeeze. The only difference was having a squeeze page and not having one. Sure, the squeeze page led to more optins, but not having the squeeze page led to more sales.

    No two niches are alike. There are some niches where the buying audience doesn't like squeeze pages and some where they tend to buy the first time they arrive on the site rather than later via an autoresponder series. I definitely believe in list building and email marketing, but would definitely test before assuming that a squeeze page will necessarily deliver more bottom line results.
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