The Most Lucrative Affiliate Product In The World?

62 replies
Watching so many fellow Warriors struggle, I thought
I'd plant a seed. The seed is that... instead of
fishing for minnows, why not fish for whales.

Not only fish for whale, but why not fish for whales
in a very tiny pond, where the whale has little
room to flee.

I sell the most lucrative affiliate product in the
world. That's my services as a joint venture broker.

I can say that because as a joint venture broker,
I earn 10-20% commission on the sales of all of the
affiliates/JV partners that I bring on board for
most product launches that I take on.

I also typically charge an up-front fee. If I didn't
charge an up-front fee, I'd really be just another
second-tier affiliate. I bring to bear resources
that most 2nd-tier affiliates simply don't have
access to!

That means that on a product launch that sell
$1 million in product, I stand to earn $100,000
to $200,000 plus the up-front fee.

I also typically negotiate an exclusive contract
where I am the ONLY one recruiting joint venture
partners/affiliates for a given product launch.
If I'm going to put in a huge amount of time tracking
down and "selling" potential JV partners on a given
launch, I don't want to compete with the product
owner, or other JV brokers.

The first JV that I ever brokered was for fellow
Warrior John Evans' ebook Success Alert. I even
managed to get our own Allen Says to promote that
one first... by granting him an exclusive for a few
days ;-) It was also an excellent product that
he could see would do well.


You really only need to broker ONE joint venture
every 1-2 months to have a "decent" living as a JV
broker.

In my articles, I describe a JV broker as "a
super-super affiliate." That's because if you get
an exclusive contract to recruit the super affiliates...
on the right product... which IS the key, there's
really no way that you can lose.

Just some food for though!

Willie
#affiliate #lucrative #product #world
  • Profile picture of the author Kevin AKA Hubcap
    Great process Willie but it got me to wondering.

    Do affiliate programs exist for large industrial items such as Caterpillar earth moving equipment or industrial HVAC applications?

    Kevin
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    • Profile picture of the author Willie Crawford
      Originally Posted by Kevin AKA Hubcap View Post

      Great process Willie but it got me to wondering.

      Do affiliate programs exist for large industrial items such as Caterpillar earth moving equipment or industrial HVAC applications?

      Kevin
      I don't know Kevin. I imagine companies like this have commissioned
      sales people, but not affiliate programs as we think of them.

      As a side note, the most expensive ebook that I've ever sold as
      an affiliate was $997, and was written by Jim Straw. I sold
      numerous copies of that ebook

      The most expensive affiliate product I've ever attempted to sell
      personally was billionaire Bill Bartman's Billionaire University.
      There's a $100,000 upsell. NO, I didn't sell any... yet

      The beauty of being a broker though is that you don't have
      to do any selling of the product, or even have a list. You
      just need to know how to locate and recruit JV partners.

      Willie
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      • Profile picture of the author Harvey Segal
        Originally Posted by Willie Crawford View Post

        The most expensive affiliate product I've ever attempted to sell
        personally was billionaire Bill Bartman's Billionaire University.
        There's a $100,000 upsell. NO, I didn't sell any... yet
        Willie,

        Have you tried throwing in one of your cookery books as a bonus ?

        Harvey



        .
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        • Profile picture of the author Willie Crawford
          Originally Posted by Harvey.Segal View Post

          Willie,

          Have you tried throwing in one of your cookery books as a bonus ?

          Harvey



          .
          No, I hadn't thought of that. Would that cause you to buy
          the $100,000 product with some of your spare change?

          Willie
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        • Profile picture of the author kennethtang
          Originally Posted by Harvey.Segal View Post

          Willie,

          Have you tried throwing in one of your cookery books as a bonus ?

          Harvey



          .
          ROFL!

          If I ever met Harvey in person, I'm gonna put my neck around his hands and squeeze...while laughing my butt off the whole time.

          -------------------

          Willie,

          Thanks for the refreshing post. Unlike a lot of others...

          Kenneth
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          • Profile picture of the author Willie Crawford
            Originally Posted by kennethtang View Post

            ROFL!

            If I ever met Harvey in person, I'm gonna put my neck around his hands and squeeze...while laughing my butt off the whole time.

            -------------------

            Willie,

            Thanks for the refreshing post. Unlike a lot of others...

            Kenneth
            Yes, Harvey deserves that.

            Been a while since I've heard from you!

            Good connecting with "old" Warriors :-)

            Willie
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          • Profile picture of the author Harvey Segal
            Originally Posted by kennethtang View Post

            If I ever met Harvey in person, I'm gonna put my neck around his hands and squeeze...
            Hands around the neck would be more effective.
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            • Profile picture of the author Willie Crawford
              Originally Posted by Harvey.Segal View Post

              Hands around the neck would be more effective.
              You are obviously not a student of the martial arts.

              Neck around hand technique is very effective, especially
              if you catch you opponents eating. They often choke while
              laughing.

              The indirect attack is much easier because they don't see it
              coming.

              Other than missing this one... you do offer some Super Tips :-)

              Willie
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              • Profile picture of the author kennethtang
                Ah yes, Willie got it.
                Originally Posted by Willie Crawford View Post

                You are obviously not a student of the martial arts.

                Neck around hand technique is very effective, especially
                if you catch you opponents eating. They often choke while
                laughing.

                The indirect attack is much easier because they don't see it
                coming.

                Other than missing this one... you do offer some Super Tips :-)

                Willie
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                • Profile picture of the author Willie Crawford
                  Originally Posted by kennethtang View Post

                  Ah yes, Willie got it.

                  HI Sensei. Wakarimasu :-)

                  Oh genki desu?

                  Willie
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                  • Profile picture of the author Steadyon
                    By the way Willie,

                    Whales are not fish.

                    I get your point though :-)
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                    • Profile picture of the author Willie Crawford
                      Originally Posted by Steadyon View Post

                      By the way Willie,

                      Whales are not fish.

                      I get your point though :-)
                      No whales nurse their young if I remember correctly.

                      The point IS why not focus on promoting those
                      things offering the highest payoff... when you have
                      a choice... which many of us DO but don't acknowledge.

                      Willie
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                  • Profile picture of the author kennethtang
                    Originally Posted by Willie Crawford View Post

                    HI Sensei. Wakarimasu :-)

                    Oh genki desu?

                    Willie
                    Oh yes, we have Genki Sushi here
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          • Profile picture of the author Paul Myers
            Willie,

            I think you know that I like you a great deal as a person. That said, I think you also know that playing "list lawyer" with me rarely does anyone any good.

            If you would like me to explain, in painstaking detail, why I think this was intended purely as advertising, I'll do that. It won't change my comment, though.

            This is not an article directory. Please do not continue to use it as such.

            As far as the balances involved in moderating business forums... Don't teach your grandmother to steal sheep.

            Google it if you're not familiar with the expression.


            Paul
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            • Profile picture of the author Willie Crawford
              Originally Posted by Paul Myers View Post

              Willie,

              I think you know that I like you a great deal as a person. That said, I think you also know that playing "list lawyer" with me rarely does anyone any good.

              If you would like me to explain, in painstaking detail, why I think this was intended purely as advertising, I'll do that. It won't change my comment, though.

              This is not an article directory. Please do not continue to use it as such.

              As far as the balances involved in moderating business forums... Don't teach your grandmother to steal sheep.

              Google it if you're not familiar with the expression.


              Paul
              Understood, and can't say that I disagree with you on most
              points.

              We often look at a post and ask what it's ultimate purpose was.

              Good habit that more should employ.

              Willie
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              • Profile picture of the author Paul Myers
                Willie,

                Thank you for taking it in the spirit in which it was intended.


                Paul
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                • Profile picture of the author Willie Crawford
                  Originally Posted by Paul Myers View Post

                  Willie,

                  Thank you for taking it in the spirit in which it was intended.


                  Paul
                  As a former moderator, I understand that people try to game
                  the system, and that we sometimes need to be "called" on
                  those attempts.

                  In that spirit, I have no problem with being made an example
                  of.

                  I honesty do have the best interest of the community at heart,
                  though as a marketer, I DO look for ways to fit in my message...
                  and think that most others do too.

                  Far too many forum members are thinking too small and should
                  be marketing different products/services, focusing on different
                  customers, and going to where the money is. That is more
                  critical during this recession when a lot of things just aren't
                  selling... things that flew off the shelf before.

                  Thanks for putting the interest of the community first.

                  I hope you guys are grilling.... or doing family stuff today. I
                  just got back off a cruise to Jamaica and Grand Cayman...
                  so catching up online.

                  Willie
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                • Profile picture of the author Willie Crawford
                  Originally Posted by Paul Myers View Post

                  Willie,

                  Thank you for taking it in the spirit in which it was intended.


                  Paul

                  All team members converging on Paul's house...
                  the "suggestion" is rescinded immediately

                  Willie
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                  • Profile picture of the author Paul Myers
                    All team members converging on Paul's house...
                    the "suggestion" is rescinded immediately
                    Yeah. Really.

                    The Darwin Awards Committee has enough nominees this year as it is.


                    Paul
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                    • Profile picture of the author Willie Crawford
                      Originally Posted by Paul Myers View Post

                      Yeah. Really.

                      The Darwin Awards Committee has enough nominees this year as it is.


                      Paul
                      Bravery and brilliance don't necessarily go hand in hand do they?

                      Thanks for keeping us all straight.

                      Willie
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                      • Profile picture of the author Paul Myers
                        Bravery and brilliance don't necessarily go hand in hand do they?
                        Not in my part of town.


                        Paul
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                  • Profile picture of the author Daniel Brock
                    Willie,

                    I am trying to get my head around this JV thing and your thread definitely got me thinking.

                    Question for you: How would you go about setting up a JV in an online industry you have never done anything in?

                    Let's say you had a product about dogs you wanted to setup a JV for. What would your steps be if you wanted to start a JV via online only?

                    Thank you!
                    -Dan
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                    • Profile picture of the author Willie Crawford
                      Originally Posted by dbbrock1 View Post

                      Willie,

                      I am trying to get my head around this JV thing and your thread definitely got me thinking.

                      Question for you: How would you go about setting up a JV in an online industry you have never done anything in?

                      Let's say you had a product about dogs you wanted to setup a JV for. What would your steps be if you wanted to start a JV via online only?

                      Thank you!
                      -Dan
                      Hi Dan,

                      The rule is really to "Dig you well BEFORE you are thirsty!" That is
                      you should start making connections before you want to ask
                      others in your niche to promote your product.

                      If that is not possible, then you want to begin by focusing
                      on who are the centers of influence in your niche. Who are the
                      big players who can deliver results?

                      I mentioned earlier in this thread that when I brokered
                      the launch of the ebook "Success Alert" that I approached
                      Allen Says first. That was very deliberate. I knew that if
                      I could tell other IM'ers that Allen had promoted with good
                      results, they would all fall in line.

                      So, you'd begin by using the search engines and other
                      software tools to identify the most influential doers in your
                      niche.

                      Willie
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                      • Profile picture of the author Daniel Brock
                        Originally Posted by Willie Crawford View Post

                        Hi Dan,

                        The rule is really to "Dig you well BEFORE you are thirsty!" That is
                        you should start making connections before you want to ask
                        others in your niche to promote your product.

                        If that is not possible, then you want to begin by focusing
                        on who are the centers of influence in your niche. Who are the
                        big players who can deliver results?

                        I mentioned earlier in this thread that when I brokered
                        the launch of the ebook "Success Alert" that I approached
                        Allen Says first. That was very deliberate. I knew that if
                        I could tell other IM'ers that Allen had promoted with good
                        results, they would all fall in line.

                        So, you'd begin by using the search engines and other
                        software tools to identify the most influential doers in your
                        niche.

                        Willie
                        Thanks for replying - that makes sense. So do you just find their contact information and email/call them?

                        How would you 'dig your well' if you are contacting them for the first time with the intention of setting up a JV? I can't see how to properly lead into the JV thing...
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                        • Profile picture of the author Willie Crawford
                          Originally Posted by dbbrock1 View Post

                          Thanks for replying - that makes sense. So do you just find their contact information and email/call them?

                          How would you 'dig your well' if you are contacting them for the first time with the intention of setting up a JV? I can't see how to properly lead into the JV thing...

                          Internet Success Spider will give you their contact info. So
                          will searching on their domain name at BetterWhoIs.com
                          unless they registered by proxy.

                          I do just call, email, Twitter, mail, etc. them.


                          Digging your well... means you start working on the
                          relationships in your industry MONTHS before you have
                          a product launch planned.

                          Jeff Walker of Product Launch Formula fame, and John
                          Reese of Traffic Secrets fame, are both people I met,
                          AND liked, years before they did their product launches,
                          both of which I successfully promoted.

                          Willie
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                          • Profile picture of the author Jack Bastide
                            Originally Posted by Willie Crawford View Post

                            Internet Success Spider will give you their contact info. So
                            will searching on their domain name at BetterWhoIs.com
                            unless they registered by proxy.

                            I do just call, email, Twitter, mail, etc. them.


                            Digging your well... means you start working on the
                            relationships in your industry MONTHS before you have
                            a product launch planned.

                            Jeff Walker of Product Launch Formula fame, and John
                            Reese of Traffic Secrets fame, are both people I met,
                            AND liked, years before they did their product launches,
                            both of which I successfully promoted.

                            Willie
                            Hey Willie,

                            Another idea is to Use the Send Out Cards System
                            to get their attention

                            You can send them a card with their picture
                            on it and some Brownies :0

                            Jack
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                            • Profile picture of the author Willie Crawford
                              Originally Posted by Jack Bastide View Post

                              Hey Willie,

                              Another idea is to Use the Send Out Cards System
                              to get their attention

                              You can send them a card with their picture
                              on it and some Brownies :0

                              Jack

                              That is a great way to contact them... especially if, as
                              you pointed out, you have already met them, and have a
                              picture of you two together. You just compose your
                              card online, upload the digital photo (to jog their
                              memory if necessary) and send the card.

                              That's one of the reasons I take so many digital photos.
                              I just took a cruise to Jamaica and Grand Cayman where
                              I must have taken 500 photos, plus 2 dozen videos with
                              my flip camera :-)

                              Another tactic that I use is one I call "The Warren" in
                              honor of my friend Warren Whitlock, who taught it to me.

                              Warren taught me to send them a present from Amazon.com
                              explaining that few people can resist opening a package from
                              Amazon.com as soon as they get it. As you get to the part
                              of checkout where you can include a gift card, this is
                              where you can enter a short pitch... though you often
                              don't even want to do that.

                              You can do the same thing sending gifts from Send Out
                              Cards. In fact, I got a nice one from Barefoot-Exec this
                              week :-)

                              Willie
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                              • Originally Posted by Willie Crawford View Post


                                Another tactic that I use is one I call "The Warren" in
                                honor of my friend Warren Whitlock, who taught it to me.

                                Warren taught me to send them a present from Amazon.com
                                explaining that few people can resist opening a package from
                                Amazon.com as soon as they get it. As you get to the part
                                of checkout where you can include a gift card, this is
                                where you can enter a short pitch... though you often
                                don't even want to do that.

                                Willie
                                You just gave away MY biggest secret, Willie. I've been a longtime
                                fan of sending books and other gifts to people to build my network
                                of business associates.

                                For instance, I discovered one bigtime marketer that's a fan of Ben
                                Suarez, so I found a used copy of Ben's latest book on Amazon for
                                cheap and had it delivered as a gift. Cost me about six dollars total,
                                but the goodwill I received has been priceless!

                                If you remember, I sent you a copy of Bryan and Jeffrey Eisenburg's
                                "Call to Action" back in the old days when we first got aquainted.

                                Meeting people in person is by far the most effective way of building
                                a network, but if you can't, or don't want to travel, then "gifting" is
                                the next best thing.

                                I agree that you need to "Dig your well" in advance of asking someone
                                to promote for you when you can, but if the deal is good enough;
                                meaning your prospect AND their customers are going to benefit greatly,
                                you can contact desired JV partners without a prior relationship
                                and have good results.

                                It's a matter of having a kickass product, with a proven sales system
                                in place as well as a lucrative affiliate commission to attract the big
                                players to the table.

                                Michael
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      • Profile picture of the author Sean A McAlister
        Hey Willie...

        Great thread.

        The only thing is....I never understood being the only broker.

        When I negotiate a deal and come on as the acting broker....I take a percentage of all sales rather than just my second tier referrals.

        This enables me to provide a great service to my clients and reach out to other 2nd tier affiliates as well as other brokers.

        This eliminates the competitive nature between brokers, opens up the field, embraces working together rather than competing focusing on the relationship piece which as you know is really what it all comes down to in our business...

        This arrangement eliminates the need of tracking second tier for me
        because I am getting a piece of everything while reaching the widest
        and most amount of affiliates as possible rather than just being limited
        to the affiliates on my list.

        The goal is to derive as much revenue's as possible for the
        product owner as well as the broker.

        So when you are getting a percentage (no less than 10%) on all
        sales rather than just the broker referral ...in addition to the upfront
        fee there is no real competition between brokers....
        and there are that many more affiliates that come on...which adds
        to the bottom line.

        This is a real win-win...

        I classify this more as a JV Manager but it is the same gig...just bigger
        returns for the Broker and Product developer.

        Highest Regards,
        Sean
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        • Profile picture of the author Willie Crawford
          Originally Posted by Sean A McAlister View Post

          Hey Willie...

          Great thread.

          The only thing is....I never understood being the only broker.

          When I negotiate a deal and come on as the acting broker....I take a percentage of all sales rather than just my second tier referrals.

          This enables me to provide a great service to my clients and reach out to other 2nd tier affiliates as well as other brokers.

          This eliminates the competitive nature between brokers, opens up the field, embraces working together rather than competing focusing on the relationship piece which as you know is really what it all comes down to in our business...

          This arrangement eliminates the need of tracking second tier for me
          because I am getting a piece of everything while reaching the widest
          and most amount of affiliates as possible rather than just being limited
          to the affiliates on my list.

          The goal is to derive as much revenue's as possible for the
          product owner as well as the broker.

          So when you are getting a percentage (no less than 10%) on all
          sales rather than just the broker referral ...in addition to the upfront
          fee there is no real competition between brokers....
          and there are that many more affiliates that come on...which adds
          to the bottom line.

          This is a real win-win...

          I classify this more as a JV Manager but it is the same gig...just bigger
          returns for the Broker and Product developer.

          Highest Regards,
          Sean
          Hi Sean,

          I essentially set up the same arrangement. I just phrased it
          differently. As long as I get a percentage from all sales, I
          highly encourage anyone to make referrals. I have done this
          where many of the JV partners were actually acquantances
          or personal friends of the product owner.

          So, no disagreement there. My problem comes in when it
          would be me competing against another broker, with both
          of us expending resources, and only the one who landed the
          JV partner would earn a commission.

          I certainly want to maximize a clients results.

          Willie
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          • Profile picture of the author Sean A McAlister
            Originally Posted by Willie Crawford View Post

            My problem comes in when it
            would be me competing against another broker, with both
            of us expending resources, and only the one who landed the
            JV partner would earn a commission.

            I certainly want to maximize a clients results.

            Willie
            I hear ya there!!! That is the toughest piece to get some clients
            understand in the negotiation phase.

            Product creators are far better ahead to give a little more to their broker in the way of a percentage of all sales (provided they are dealing with a reputable broker such as yourself)...this lets the broker reach out to his constituents which in turn will ultimately bring on more affiliates
            and make more money for the Developer / Product Creator.

            It also is more attractive to other brokers because it eliminates duplicating efforts and resources with credit only being given to one as you mentioned above!

            Keep up the great work Willie...looking forward to working with you in the future

            Highest Regards,
            Sean
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            • Profile picture of the author Willie Crawford
              Originally Posted by Sean A McAlister View Post

              Keep up the great work Willie...looking forward to working with you in the future

              Highest Regards,
              Sean
              The feeling is mutual Sean. I've watched you whip JV
              partners into a frenzy recently :-)

              Willie
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    • Profile picture of the author ksmike
      Originally Posted by Kevin AKA Hubcap View Post

      Great process Willie but it got me to wondering.

      Do affiliate programs exist for large industrial items such as Caterpillar earth moving equipment or industrial HVAC applications?

      Kevin
      They sure do. Just contact independent dealers and cut an agreement for a finders fee. I don't think John Deere (or anyone else with big ticket items like this) is going to turn down sales. If they do, they're crazy. :-)

      Positioning is everything on deals like this. You want to have a proven system and/or some sales going in when you close the deal.

      Got in on this thread a little late but thought Kevin could use this...

      Mike
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      • Profile picture of the author Willie Crawford
        Originally Posted by ksmike View Post

        Got in on this thread a little late but thought Kevin could use this...

        Mike
        You are not late Mike!

        One of my purposes in starting this thread was to point out that
        you can focus on selling $27 ebooks... and there's nothing wrong
        with that, but you can also focus on individual deals that can
        literally make you over $100k in a month. They are out there...
        particularly when you use you knowledge of internet marketing
        to help offline businesses.

        Willie
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  • Profile picture of the author rapidscc
    Hi willie,

    I just want to ask if there's a newbies guide to brokering JV's where we can learn more about this.

    Thanks a lot and more success!

    Omar
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    • Profile picture of the author Willie Crawford
      Originally Posted by rapidscc View Post

      Hi willie,

      I just want to ask if there's a newbies guide to brokering JV's where we can learn more about this.

      Thanks a lot and more success!

      Omar
      Kumusata ka na Omar? Taga sa-an kayo?

      There is not a newbies guide to brokering JV's. Doing it
      successfully does take some know-how... on how to
      locate and communicate with potential JVs.

      Being connected in, and specializing in a niche certainly
      doesn't hurt.

      There is formal training available, and even an international
      certification course.

      Willie
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    • Profile picture of the author TyBrown
      Originally Posted by rapidscc View Post

      Hi willie,

      I just want to ask if there's a newbies guide to brokering JV's where we can learn more about this.

      Thanks a lot and more success!

      Omar
      JVWisdom.com has some great resources and even some cheap, but well done products for learning JV stuff.
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  • Profile picture of the author rapidscc
    Mabuhay! Willie,

    Mabuti Willie Manilenyo po ako. Where did you learn that? :-)

    For the initial know-how of JV's I think the JV thread here will be valuable but just in case we want to pursue this and get formal training can you recommend the actual site/place to go to for the formal training and certification.

    Omar
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    • Profile picture of the author Willie Crawford
      Originally Posted by rapidscc View Post

      Mabuhay! Willie,

      Mabuti Willie Manilenyo po ako. Where did you learn that? :-)

      For the initial know-how of JV's I think the JV thread here will be valuable but just in case we want to pursue this and get formal training can you recommend the actual site/place to go to for the formal training and certification.

      Omar
      Marunong ako mag anim na wika (English, Japanese, Spanish,
      French and Tagolog). I travel a lot :-)

      The JV University offers a formal JV brokers international certification
      program as well as a bachelors program in Strategic Marketing
      and Business Building. That course contains some of my materials :-)

      Willie
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      • Profile picture of the author rapidscc
        Originally Posted by Willie Crawford View Post

        Marunong ako mag anim na wika (English, Japanese, Spanish,
        French and Tagolog). I travel a lot :-)

        The JV University offers a formal JV brokers international certification
        program as well as a bachelors program in Strategic Marketing
        and Business Building. That course contains some of my materials :-)

        Willie
        Nakakatuwa naman marunong ka ng tagalog. Ang galing!

        I'll check out the site. Maraming salamat.

        Take care :-)

        Omar
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      • Originally Posted by Willie Crawford View Post

        Marunong ako mag anim na wika (English, Japanese, Spanish,
        French and Tagolog). I travel a lot :-)

        The JV University offers a formal JV brokers international certification
        program as well as a bachelors program in Strategic Marketing
        and Business Building. That course contains some of my materials :-)

        Willie
        The JV Unversity also has LIVE JV projects for students to work on including your materials Willie - sounds like a great combo!

        After all you are the No.1 JV Broker on here ;-)

        Sohail
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        • Profile picture of the author Paul Myers
          A lightly edited blog post, re-purposed here.

          At the risk of torquing off half the long-term population of the place, please explain to me how this is anything but thinly-veiled self-promotion?

          This is not an article directory, Willie.


          Paul
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          Stop by Paul's Pub - my little hangout on Facebook.

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          • Profile picture of the author Willie Crawford
            Originally Posted by Paul Myers View Post

            A lightly edited blog post, re-purposed here.

            At the risk of torquing off half the long-term population of the place, please explain to me how this is anything but thinly-veiled self-promotion?

            This is not an article directory, Willie.


            Paul
            While my post could certainly be used/viewed as self-promotion,
            by those who dig a little deeper, it does encourage members to
            think bigger... to look at the bigger picture.

            You always have, and I hope always will, share your heart-felt,
            honest opinions. Nothing wrong with that. That's why I've
            recommended your newsletter to my clients... forever. You don't
            compromise your values!

            There is a delicate balance for "marketers" posting to a forum
            set up for community members to share ideas, without being
            too self-promotional, or turning the forum into a free-for-all
            advertising medium.

            At the same time, if members aren't allowed to point out new
            ideas - ideas most members would never stumble upon on their
            own, you severely limit forum participants. We all need to be
            exposed to concepts that expand our thinking... otherwise we
            get locked into a very narrow framework.

            You do pose a question that deserves addressing though.

            I'd welcome a challenging discussion, but knowing you, feel
            inadequately prepared :-)

            I do discuss this topic on my blog, on another forum, and even
            in an email. It is "repurposed" to fit into the rules of where it
            is posted. I see nothing wrong with that!

            Willie
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  • Originally Posted by Willie Crawford View Post

    Watching so many fellow Warriors struggle, I thought
    I'd plant a seed. The seed is that... instead of
    fishing for minnows, why not fish for whales.

    Not only fish for whale, but why not fish for whales
    in a very tiny pond, where the whale has little
    room to flee.

    I sell the most lucrative affiliate product in the
    world. That's my services as a joint venture broker.

    I can say that because as a joint venture broker,
    I earn 10-20% commission on the sales of all of the
    affiliates/JV partners that I bring on board for
    most product launches that I take on.

    I also typically charge an up-front fee. If I didn't
    charge an up-front fee, I'd really be just another
    second-tier affiliate. I bring to bear resources
    that most 2nd-tier affiliates simply don't have
    access to!

    That means that on a product launch that sell
    $1 million in product, I stand to earn $100,000
    to $200,000 plus the up-front fee.

    I also typically negotiate an exclusive contract
    where I am the ONLY one recruiting joint venture
    partners/affiliates for a given product launch.
    If I'm going to put in a huge amount of time tracking
    down and "selling" potential JV partners on a given
    launch, I don't want to compete with the product
    owner, or other JV brokers.

    The first JV that I ever brokered was for fellow
    Warrior John Evans' ebook Success Alert. I even
    managed to get our own Allen Says to promote that
    one first... by granting him an exclusive for a few
    days ;-) It was also an excellent product that
    he could see would do well.


    You really only need to broker ONE joint venture
    every 1-2 months to have a "decent" living as a JV
    broker.

    In my articles, I describe a JV broker as "a
    super-super affiliate." That's because if you get
    an exclusive contract to recruit the super affiliates...
    on the right product... which IS the key, there's
    really no way that you can lose.

    Just some food for though!

    Willie
    Hey Willie great thread!

    How does one find super affiliates for OFFLINE joint ventures?

    Regards

    Sohail
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    • Profile picture of the author Willie Crawford
      Originally Posted by MillionDollarJointVenture View Post

      Hey Willie great thread!

      How does one find super affiliates for OFFLINE joint ventures?

      Regards

      Sohail
      Hi Sohail,

      That's your area of expertise... and David Preston's.

      However, I meet them at local business meetings, meetings
      of civic organizations, or track them down online using various
      tools.

      You can often find trails of offline super affiliates by
      searching online.

      Willie
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      • Originally Posted by Willie Crawford View Post

        Hi Sohail,

        That's your area of expertise... and David Preston's.

        However, I meet them at local business meetings, meetings
        of civic organizations, or track them down online using various
        tools.

        You can often find trails of offline super affiliates by
        searching online.

        Willie
        Thanks Willie

        Care to mention some of your secret tools? ;-)

        Sohail
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        • Profile picture of the author Willie Crawford
          Originally Posted by MillionDollarJointVenture View Post

          Thanks Willie

          Care to mention some of your secret tools? ;-)

          Sohail
          One of my favorite tools is Neil Shearing's Internet Success
          Spider. You give it a keyword and it tells you who has to
          top positions for the keyword, which presumable points you
          to the affiliates most active in that niche. It also points you
          to their contact details.

          Internet Success Spider also allows you to plug in the url
          of a competitor (or product/website of interest) and it will
          show you the top sites linking to that url... again, pointing
          you to the most active affiliates for that site/product.

          I actually give copies of that software to anyone who visits
          my helpdesk, and requests it... with Neil's permission :-)

          I have a few other similiar tricks up my sleeve but don't want
          to give away too much :-)

          Willie
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          • Originally Posted by Willie Crawford View Post

            One of my favorite tools is Neil Shearing's Internet Success
            Spider. You give it a keyword and it tells you who has to
            top positions for the keyword, which presumable points you
            to the affiliates most active in that niche. It also points you
            to their contact details.

            Internet Success Spider also allows you to plug in the url
            of a competitor (or product/website of interest) and it will
            show you the top sites linking to that url... again, pointing
            you to the most active affiliates for that site/product.

            I actually give copies of that software to anyone who visits
            my helpdesk, and requests it... with Neil's permission :-)

            I have a few other similiar tricks up my sleeve but don't want
            to give away too much :-)

            Willie
            Thanks Willie

            Will have to check that out!

            Sohail
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    • Profile picture of the author Willie Crawford
      Originally Posted by Million Dollar Joint Venture View Post

      Hey Willie great thread!

      How does one find super affiliates for OFFLINE joint ventures?

      Regards

      Sohail
      Ok, I'm back after a few hours sleep and re-reading this thread.

      One of my best ways of locating offline JV's is through my local
      Glazer-Kennedy Insider Circle Chapter. I smoozed my way into
      30 minutes on the schedule of the northwest Florida chapter
      meeting (held in my hometown of Navarre, Florida) and ended up
      giving a 45 minute presentation, because chapter members found
      what I shared (from my IM background) so useful.

      Like many of you, I do know more about online marketing than
      most online business owners. It didn't hurt that I was #8 on the
      last of the 50 most influential men in social media... in a recent
      survey, either :-)

      Along the same lines, I am active in my local chamber of
      commerce, and make it known that I'm willing to speak at
      business meetings hosted by local organizations. I get a ton
      of invites to these meetings, and these are FILLED with serious
      business people with money budgeted for promoting their
      business. I merely point out to them that I have solutions
      that offer MEASURABLE results.

      So.... live meetings are another "tool."

      Willie
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  • Great thread, Willie!

    Just wanted to add my 2 cents also ...

    I don't want folks limiting their thinking to only "Product Launches" when it comes to brokering joint ventures. JV's are SO MUCH bigger than that!

    At a recent conference, I was standing near these 2 guys who were engaged in a conversation, getting to know one another. One of the guys says to the other, "Hey, I just met a guy who is in the same line of work as you. Let me introduce the 2 of you!"

    He proceeds to walk across the room, get the 3rd guy, and bring him back. After introducing the 2 of them, he says "Seeing as how both of you are in the same line of business, I knew you just had to meet! I can see the two of you making a ton from promoting what each one of you has to offer."

    The guy who made the introduction then says he has to leave and exits the room. But the other 2 guys continue talking for quite some time. After 15 or 20 minutes, I leave, chuckling about what I just watched to myself.

    The next day, I run into the 1st guy who got introduced to the guy from across the room. And I told him that I had been eavesdropping the day before and wondered whether anything came of the introduction.

    Apparantly the 2 guys in the same business had stayed up the night before and made a few changes to their websites. By adding their respective products to the other's sites through upsells and downsells, they created offers that would make a lot more money per visitor. (It's what Mark Joyner would call "Integration Marketing".) They then both sent promos out to their own lists -- not about the other's products, but just sending people to their own websites where people would get exposed to both product lines.

    In the 24 hours since the changes, they'd pulled in an EXTRA $80,000 in sales!

    The guy who made the introduction had really just brokered a joint venture! He should have left only after telling both of the guys that he was making the introduction but that he also wanted a 10% cut on all of the additional revenues that they brought in because of it. I'm sure that both of these guys would have gladly given up $8k seeing as how they would still be left with an EXTRA $72k that they would NEVER have brought in without him!

    These are the kinds of joint ventures that I absolutely LOVE doing!
    The best part is that many times, it's things you're already doing -- they don't require extra work, just a little bit of foreward thinking -- and you have EXTRA money in your pocket!

    What other kinds of joint ventures have you put together in the past, Willie?

    Gina Gaudio-Graves
    "The JV Queen"
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    • Profile picture of the author Willie Crawford
      Originally Posted by gina.gaudio-graves View Post

      Great thread, Willie!

      What other kinds of joint ventures have you put together in the past, Willie?

      Gina Gaudio-Graves
      "The JV Queen"
      Hi Gina,

      I stepped out just about the time that you posted this, for a
      meeting with a local business person actually... part of exploring
      the possibilities for a joint venture.

      I often partner with local businesses in setting up membership
      sites. I provide the technical expertise (which I often outsource)
      and they provide the content. I also provide the most critical
      element... the marketing!

      I just got back off a cruise to Jamaica and Grand Cayman. That
      cruise was the "Social Media By The Sea Cruise" and was in many
      ways a joint venture. Many people who had never hosted a
      seminar or been on a cruise, putting together an event.

      I know that you've done list-building JV's that brough in
      tens of thousands of new subscribers in mere weeks!

      Joint ventures are just that... joint... as in more than one
      party.... ventures.... business deals.

      We are limited only by how far we allow our imaginations to
      travel :-)

      Willlie
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  • Profile picture of the author Allen Graves
    Great thread, Willie (and others).

    Goes to show you that this forum is a great place for a quality IM education at any level and for any corner of the industry!

    The information in this thread not only serves to educate, but also to inspire...and for that, I say GRACIAS!

    Thanks,
    Allen
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    • Profile picture of the author Willie Crawford
      Originally Posted by Allen Graves View Post

      Great thread, Willie (and others).

      Goes to show you that this forum is a great place for a quality IM education at any level and for any corner of the industry!

      The information in this thread not only serves to educate, but also to inspire...and for that, I say GRACIAS!

      Thanks,
      Allen

      Thanks Allen,

      For some reason, I thought that you were in Japan. Did you recently
      move?

      Willie
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      • Profile picture of the author Allen Graves
        Originally Posted by Willie Crawford View Post

        Thanks Allen,

        For some reason, I thought that you were in Japan. Did you recently
        move?

        Willie
        Nope - just chillin in Tampa.

        Any Florida get together's coming up?

        Allen
        Signature
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        • Profile picture of the author Sean A McAlister
          Originally Posted by Allen Graves View Post

          Nope - just chillin in Tampa.

          Any Florida get together's coming up?

          Allen

          Hey Allen...how have ya been man!!!

          I may be down in Tampa with Ron Douglas end of this month....
          we should try and get together for dinner or something!!!!
          I will PM you once things are finalized
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  • Profile picture of the author craig970
    Willie,

    Are you inviting us to to do what you do or to use your services?
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    • Profile picture of the author Willie Crawford
      Originally Posted by craig970 View Post

      Willie,

      Are you inviting us to to do what you do or to use your services?
      You are free to do either.

      As far as hiring me as a JV broker is concerned, I have clients
      already lined up for the next 4 months, so you'd have to have
      a product that customers would fight to get their hands on
      before I'd try to squeeze it in.

      You are encouraged to do what I do. It may be easier and
      more profitable than what you are already doing.

      Willie
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  • Wow guys!! This is some thread you've got going. Tons of sound information from some really good JV brokers and a bit of fun added to keep it interesting.

    I'll throw my hat in the ring, just to say that since I've been a JV broker, the biggest challenge I've been faced with has been helping my clients understand the process. Typically when you think about a JV, the idea of a corporate type arrangement springs to mind. JV Brokering in the internet space is a little different, with different strategies and techniques at play. Bottom line though "digging that well" early in what ever niche you are in is crucial.

    JV brokering is about making connections. Connections that benefit the JV client, the JV partners and the JV Broker. If done right everyone wins and as brokers, that should be one objective, for sure.

    Keep it coming. This is really a good thread!
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    • Profile picture of the author Willie Crawford
      Originally Posted by Gregory I. Simpson View Post

      Wow guys!! This is some thread you've got going. Tons of sound information from some really good JV brokers and a bit of fun added to keep it interesting.

      I'll throw my hat in the ring, just to say that since I've been a JV broker, the biggest challenge I've been faced with has been helping my clients understand the process. Typically when you think about a JV, the idea of a corporate type arrangement springs to mind. JV Brokering in the internet space is a little different, with different strategies and techniques at play. Bottom line though "digging that well" early in what ever niche you are in is crucial.

      JV brokering is about making connections. Connections that benefit the JV client, the JV partners and the JV Broker. If done right everyone wins and as brokers, that should be one objective, for sure.

      Keep it coming. This is really a good thread!
      Hi Gregory,

      I like the fact that even as a JV broker, you specialized,
      focusing on the health and wellness niche, which is
      something you know and have a strong interest in.

      Willie
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  • Profile picture of the author Kelvin Brown
    Let me qualify myself. I am not guru.

    got that out of the way.

    I had a meeting a few days ago with an administrator at a local tech college that also happens to have a small business department.

    I am working on getting to be a guest instructor, and speaker. the deal I am brokering for myself, does not exactly earn any commission. What it will do if successful, is put me in front my preferred prospects, with a 3rd party endorsement.

    One of the things that has them considering me, is that in one meeting, I spoke about how doing business online is very similar to doing business offline except maybe for the tools used.

    I once brokered a small deal between businesses that deal in home repair. A plumber, electrician, and cabinet maker. The deal was a simple one, all they had to do was send tips to each others clients via a newsletter.

    My end of the deal was getting a paying client amongst the 3.

    I post to as Gina said, broaden your thinking when it comes to JVs.

    Kelvin
    Signature

    Kelvin Brown

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    • Profile picture of the author Steven Wagenheim
      I was reading through this thread when I ran into Paul's response and the
      first thought that came to my mind was, "Oh %#&^"

      But Paul and Willie handled this like the professionals that they are.

      A lot of people, myself included, could take a very big and valuable lesson
      from what went down in this thread aside from the content of the subject
      itself, because with any two other people...this could have gotten real ugly.

      I am speaking from experience as someone who has more often than not,
      lost his cool around these parts.

      My hat's off to both you classy guys.
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