Insult marketing (Rich Jerk style)

M2 · 09-09-2009, 10:48 PM

I think people enjoy the jerk style of marketing as they wanna know more. They think "how does this jerk make money by being an ass?" I think it has its pros and cons though.

beninewie · 09-10-2009, 01:05 AM

Q: What is one of the keys of successful marketing?

A: Getting an emotion based response from your audience

Too many people try to tell you about how great their product is, but without an emotional hook. You need an emotional hook if you're going to sell well.

The Rick Jerk appeals to some pretty base emotions/feelings, jealousy, anger, humiliation to name a few. He's trying to push that big red button on your forehead that makes you snap and say "I'm not a loser, I'll show you, I'll buy your product to prove it".

I think it's really interesting how he's tapped a new angle, and it obviously works - how many IM products are still being talked about years after their release, not many!

My big takeaway from RJ is: Always have an emotional hook in your marketing

Cheers,
Ben

Tomwood · 09-10-2009, 09:24 AM

This is something you can make work if you have the balls and a certain amount of online charisma to pull it off.

One big advantage of this type of marketing is that it's very viral who hasn't heard of the rich jerk

armadillo · 09-10-2009, 09:46 AM

You market to individuals. Each individual has their own set of hot buttons that will cause them to take action of some sort, either positive or negative. Insult marketing is exactly that....insulting. MY personal hot button for this works along these lines; insult me and your wonderful offer goes directly to the trash while you go on my personal blacklist. If I've joined your list and you send me two emails in one day, same thing, you're history. But that's just me. Your mileage, of course, may vary.

sbucciarel · 09-10-2009, 09:58 AM

It works for RJ ... he pretty much perfected that persona ... but I've seen people copycat him in a disastrous way ....

It doesn't work for fat people. RJ insults everyone equally. I've seen some
Fat Loser type insult sites go up and heard people talking in forums about how badly they were received and the hate emails they received.

I'm sure there are a lot of niches that would be equally offended, so you have to use caution when you use it. Use it right and it can be golden ... use it wrong and you will offend an entire market segment.

Raydal · 09-10-2009, 10:31 AM

Pretty interesting to see such a long thread on a marketing forum about
a marketing method that DEOSN'T work!

Seems like it's working in this thread right now.

-Ray Edwards

09-09-2009, 10:48 PM	#51
M2 Marketing Consultant Join Date: Jul 2009 Location: Kelowna, BC, Canada Posts: 61 Thanks: 2 Thanked 2 Times in 2 Posts	Re: Insult marketing (Rich Jerk style) I think people enjoy the jerk style of marketing as they wanna know more. They think "how does this jerk make money by being an ass?" I think it has its pros and cons though.

09-10-2009, 01:05 AM	#52
beninewie Ben Vaughan War Room Member Join Date: Jul 2007 Location: Newcastle, Australia Posts: 56 Thanks: 13 Thanked 11 Times in 9 Posts Social Networking	Re: Insult marketing (Rich Jerk style) Q: What is one of the keys of successful marketing? A: Getting an emotion based response from your audience Too many people try to tell you about how great their product is, but without an emotional hook. You need an emotional hook if you're going to sell well. The Rick Jerk appeals to some pretty base emotions/feelings, jealousy, anger, humiliation to name a few. He's trying to push that big red button on your forehead that makes you snap and say "I'm not a loser, I'll show you, I'll buy your product to prove it". I think it's really interesting how he's tapped a new angle, and it obviously works - how many IM products are still being talked about years after their release, not many! My big takeaway from RJ is: Always have an emotional hook in your marketing Cheers, Ben

09-10-2009, 09:24 AM	#53
Tomwood Niche Sleuth War Room Member Join Date: Aug 2008 Location: Blackpool England Posts: 540 Thanks: 12 Thanked 124 Times in 50 Posts	Re: Insult marketing (Rich Jerk style) This is something you can make work if you have the balls and a certain amount of online charisma to pull it off. One big advantage of this type of marketing is that it's very viral who hasn't heard of the rich jerk
	Desperate Dollar Niches 100 desperate Buyer niches - 100's Of Solution Oriented Products Many with Lifelong Commissions Earn 75% ON Every Sale Instant PayPal Commissions

09-10-2009, 09:46 AM	#54
armadillo Old Curmudgeon Warrior War Room Member Join Date: Oct 2006 Location: Flor-EE-duh Posts: 62 Thanks: 7 Thanked 16 Times in 5 Posts	Re: Insult marketing (Rich Jerk style) You market to individuals. Each individual has their own set of hot buttons that will cause them to take action of some sort, either positive or negative. Insult marketing is exactly that....insulting. MY personal hot button for this works along these lines; insult me and your wonderful offer goes directly to the trash while you go on my personal blacklist. If I've joined your list and you send me two emails in one day, same thing, you're history. But that's just me. Your mileage, of course, may vary.

09-10-2009, 09:58 AM	#55
sbucciarel Suzanne War Room Member Join Date: Jan 2007 Location: Virginia, USA. Posts: 10,681 Blog Entries: 1 Thanks: 1,215 Thanked 4,068 Times in 2,275 Posts	Re: Insult marketing (Rich Jerk style) It works for RJ ... he pretty much perfected that persona ... but I've seen people copycat him in a disastrous way .... It doesn't work for fat people. RJ insults everyone equally. I've seen some Fat Loser type insult sites go up and heard people talking in forums about how badly they were received and the hate emails they received. I'm sure there are a lot of niches that would be equally offended, so you have to use caution when you use it. Use it right and it can be golden ... use it wrong and you will offend an entire market segment.
	Get 14 Gorgeous Niche Blogs To Resell or Use if You Order Now [NEW FEATURES] Easily Import Hundreds of Your PLR or Other Articles Into WP on Autopilot! Auto-Import, Auto-Tag, Auto-Link & Bold Keywords, Tooltips: AutopostWP Does it All [FREE Site Flipping Report] Personal blog on Scams, Website and Domain Flipping: Domaining Diva

09-10-2009, 10:31 AM	#56
Raydal Marketing Strategist War Room Member Join Date: Jan 2003 Location: Punta Gorda, FL, USA. Posts: 3,249 Thanks: 150 Thanked 1,132 Times in 502 Posts Social Networking Contact Info	Re: Insult marketing (Rich Jerk style) Pretty interesting to see such a long thread on a marketing forum about a marketing method that DEOSN'T work! Seems like it's working in this thread right now. -Ray Edwards
	WSO: 6 Months Of Copywriting Coaching For Just $597 By Warrior's Favorite Copywriting Coach! The Economy Sucks Copywriting Special! \| Copywriting Course FIVERR Gig!