When launching an IM product, do you really close it again, or just keep it open indefinitely?
It seems to be very common to launch a product, with a limited-availability time. Yet I know some affiliate marketers like to market the same product for an extended period of time, and some products obviously keep on being sold for many years.
So do you launch it, close it, then re-open it again soon after, or just keep it open (maybe with a price increase after the initial launch period), or what? Obviously, I want to keep both types of affiliates happy, both those who want to do the limited-availability launch to their lists to increase response, and those who want to do longer-term marketing.
Any info on what is typical in this industry, I'd be interested to know (I'm currently learning about product launches).
thanks in advance
Chris
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