Ensuring Affiliate Payment After Opt-In

17 replies
I am using clickbank and hosting my own offer.

Lets say I have a squeeze page and someone opts in to my mailing list but doesn't buy the product. I mail to them myself and they eventually buy the product.

How do I know which affiliate generated the lead for me so they can get paid?

Is it best practice to make sure they get paid for this or do I deserve the money since my mailing efforts lead to the finalization of the sale? Or does he get a commission but smaller than if I didnt have to mail it myself?
#affiliate #ensuring #optin #payment
  • Profile picture of the author jinmin
    Most affiliate network including Clickbank have the tracking system in place to track affiliate sales. When your affiliate promote your product via Clickbank, Clickbank will take care the tracking for you so you don't have to.

    You don't have to worry who send you the traffic that may resulted in sales as the tracking ID from Clickbank will do all the heavy lifting. Affiliate will promote your product/sales page using a Clickbank Hop Link (unique affiliate link). The affiliate cookie will be tagged to the visitor's browser when he clicked to view your sales page. If the the visitor did not buy during the first visit, the cookie is still tagged to his browser so if he come back and buy the following day, the affiliate that send you the visitor will still be credited with the sales commission.

    Affiliate will be credited with commission when the sales happen so you don't have to manually send commission to the affiliate who refer the sale.

    You may read this to understand about Clickbank hop link: https://support.clickbank.com/entrie...About-HopLinks
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  • Profile picture of the author Ole Didriksen
    You don't have to worry about that, if using Click Bank. Your affiliates will
    get their commissions even though you mail them at a later point.



    Originally Posted by glorbus View Post

    I am using clickbank and hosting my own offer.

    Lets say I have a squeeze page and someone opts in to my mailing list but doesn't buy the product. I mail to them myself and they eventually buy the product.

    How do I know which affiliate generated the lead for me so they can get paid?

    Is it best practice to make sure they get paid for this or do I deserve the money since my mailing efforts lead to the finalization of the sale? Or does he get a commission but smaller than if I didnt have to mail it myself?
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  • Profile picture of the author aizaku
    check the tracking system your affiliate vendor site provides...

    FOR CLICKBANK:

    Click REPORTING > then ANALYTICS > then AFFILIATE

    That being said conversion scrubbing still occurs on CPA networks, you might want to be aware of that..

    all the best,
    Ike Paz
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  • Profile picture of the author agmccall
    Lots of affiliates, myself included, will not even bother with a sales page that collects leads or has any other "Leaks" on the page.

    I believe product sellers should have at least 2 sales pages, one for the affiliates and one for themselves. The one for the affiliates does not have lead capture.

    al
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    • Profile picture of the author nicolasmd2112
      Originally Posted by agmccall View Post

      Lots of affiliates, myself included, will not even bother with a sales page that collects leads or has any other "Leaks" on the page.

      I believe product sellers should have at least 2 sales pages, one for the affiliates and one for themselves. The one for the affiliates does not have lead capture.

      al
      This is 100% correct. I stopped even bothering with Vendors who capture leads before the sales page, (even though it's common practice) because I will not get the sale if the vendor ends up making it themselves....

      It's a definite issue with the cookies that I wish Clickbank would fix.Or offer their own email marketing services so everything could just be connected better and this wouldn't be an issue.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by nicolasmd2112 View Post

        It's a definite issue with the cookies that I wish Clickbank would fix.Or offer their own email marketing services so everything could just be connected better and this wouldn't be an issue.
        Why would Clickbank even worry about this? They collect their ~8% regardless who gets the rest.
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  • Profile picture of the author JohnMcCabe
    The only way to ensure affiliates get their rightful commissions after an opt-in and email follow up would be to capture the affiliate ID and construct the links in the emails to include that ID. I'm not sure if passes the affiliate ID when redirecting the hoplink.

    Otherwise, I'm fairly certain that the vendor link in the email would overwrite the affiliate cookie. Most cookie-based affiliate schemas use "last cookie wins".
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  • Profile picture of the author Sid Hale
    Originally Posted by glorbus View Post

    Lets say I have a squeeze page and someone opts in to my mailing list but doesn't buy the product.
    Al and John got it right...

    Too many people delete cookies on a regular basis for an affiliate to rely on them.

    Why would any affiliate in their right mind, send you their lead if they may/may not have a cookie in place when you do your mailings?


    That said, affiliates also need to understand that if another affiliate sends the same lead to your page, after their promotion... the new affiliate gets credit for the sale. That means that an affiliate needs to be 1) the first affiliate to promote so that they get the impulse buyers, and 2) the last affiliate to mail so that they get the last cookie.

    Of course, another affiliate could mail in between and still wind up getting the sale.

    Since most buyers are NOT impulse buyers, affiliates should set up a mailing "campaign" for every offer they promote - multiple emails over the course of 1-2 weeks during/immediately after product launch, and one "reminder" email sent well after the launch to help insure that their cookie is left on the customers machine after everyone else has finished promoting the launch.

    Your job as a merchant is to help your affiliates understand how to take advantage of this knowledge - not build a non-buyer list. YOUR non-buyer list is the combination of all your affiliates lists, and your challenge is to get them to mail for you on a regular basis.

    Give your affiliates the knowledge and the incentive to do so.
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  • Profile picture of the author glorbus
    so do you think i shouldn't capture leads?

    how badly does this turn off affiliates?

    If i were to capture the leads, would it only be appropriate after the sale?could i use md5 hash to see which affiliate got me the sale without revealing their list?
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    • Profile picture of the author Sid Hale
      Originally Posted by glorbus View Post

      so do you think i shouldn't capture leads?

      how badly does this turn off affiliates?
      I thought these were both answered in the responses above.

      If you want to create your own non-buyer list, by all means set up a lead capture page and send your own traffic to it, either free or paid.

      If you want sales, recruit affiliates to send their traffic to your sales page. Do NOT try to recruit your affiliates traffic onto your own list (that's the equivalent of asking them to give you their leads without compensation).

      Originally Posted by glorbus View Post

      If i were to capture the leads, would it only be appropriate after the sale?could i use md5 hash to see which affiliate got me the sale without revealing their list?
      As I said before, a lead capture is fine if you feel the need to build a freebie list, but that activity is separate and distinct from product sales, and you should NOT attempt to build a list off the backs of your affiliates unless they are compensated for every lead (not just buyers).

      Personally, I tend to think of my affiliates' lists as my own. They generate the leads, manage the lists, and do the mailings. Think about all that entails, and then realize that I don't have to deal with it at all. Instead, I put that effort into recruiting new affiliates, creating affiliate marketing aids for those affiliates, new sales campaigns for them to promote, etc.

      I do collect the emails of my customers as part of the sales process, and then use those to send back end offers, or announcements of new products I create... or to solicit customer testimonials, or more affiliates that have first hand experience with my products.

      Any good affiliate management system should easily collect the buyers list for you and will identify which affiliate is responsible for referring a given sale. MD5 hashing isn't required to do this.
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  • Profile picture of the author EugeneWHZ
    I do not think that vendor's link in the email will overwrite affiliate cookies unless user clears them regularly, but in most cased they not, so I think you should not worry about that.
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  • Profile picture of the author Tony Marriott
    Originally Posted by glorbus View Post

    so do you think i shouldn't capture leads?

    how badly does this turn off affiliates?

    If I were to capture the leads, would it only be appropriate after the sale?could i use md5 hash to see which affiliate got me the sale without revealing their list?
    There are two things to consider.
    1. Some affiliates will not promote pages that have lead capture.
    2. Some vendors mail out with their own affiliate links.

    As an honest vendor, if you capture emails, you should mail out using the sales page URL NOT an affiliate link. This will mean that the last affiliate to set cookies will get paid (assuming cookies have not been cleared). If done CORRECTLY this is not only ethical but actualy helpful to affiliates as they are likely to make more sales via your-follow ups.

    However this may not stop some affiliates mistrusting vendors with lead capture pages.



    Originally Posted by EugeneWHZ View Post

    I do not think that vendor's link in the email will overwrite affiliate cookies unless user clears them regularly, but in most cased they not, so I think you should not worry about that.
    As above. if the vendor uses an affilite link it will overwrite the old affiliate cookie. If they use the sales page URL then it will not.

    To test this simply go to the sales page and sign-up. When you get the follow up emails see what link they are using. If they are using affiliate links then do not promote that product.
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  • Profile picture of the author exige
    Hi,
    I'm a new vendor here.
    Having a similar dilemma.

    If Affiliate A sent his traffic to my sales page,
    the traffic didn't buy, but some of them opt-in to my list.

    My autoresponder series follows up with these leads and lets say, ten days later, some of them bought the product.

    How can I ensure that Affiliate A gets credited with the commission?

    I know I can send the leads to a sales page URL without an affiliate link.

    But what if, say on day 5, Affiliate B sends the same lead to my sales page thru his own affiliate link?
    Wouldn't Affiliate B be credited for the sales, although the commission should rightfully belong to Affiliate A?

    So my question is:
    as a vendor, how can I ensure Affiliate A gets credited?

    Firstly, how can I collect Affiliate A's clickbank ID,
    and secondly, how to stuff affiliate A's cookie again? or are there any scripts that can help reconstruct the affiliate's links in GetResponse or AWeber?
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    • Profile picture of the author Tony Marriott
      Originally Posted by exige View Post

      Hi,
      I'm a new vendor here.
      Having a similar dilemma.

      If Affiliate A sent his traffic to my sales page,
      the traffic didn't buy, but some of them opt-in to my list.

      My autoresponder series follows up with these leads and lets say, ten days later, some of them bought the product.

      How can I ensure that Affiliate A gets credited with the commission?

      I know I can send the leads to a sales page URL without an affiliate link.

      But what if, say on day 5, Affiliate B sends the same lead to my sales page thru his own affiliate link?
      Wouldn't Affiliate B be credited for the sales, although the commission should rightfully belong to Affiliate A?

      So my question is:
      as a vendor, how can I ensure Affiliate A gets credited?
      Basically you can't. Most, if not all, affiliate networks use a 'last in gets the sale' system. So in your example above affiliate B will get paid.

      The commisson does not really 'rightfully belong to affiliate A'. They will have signed up to the T&Cs of the affiliate network who would have defined the circumstances that generate an affiliate commission.




      Firstly, how can I collect Affiliate A's clickbank ID,
      and secondly, how to stuff affiliate A's cookie again? or are there any scripts that can help reconstruct the affiliate's links in GetResponse or AWeber?
      Only an action by the buyer should update cookies. Stuffing cookies (even if you feel it better serves your affiliates) is almost certainly against t&cs and likley to get you banned from the affiliate network.

      Consider this. Affiliate B will expect to get paid and if he doesn't he will be rightfully agrieved. If you manipulates the affiliate process so he doesn't get paid, do you think he will promote you again?
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      • Profile picture of the author exige
        Originally Posted by Tony Marriott View Post

        Basically you can't. Most, if not all, affiliate networks use a 'last in gets the sale' system. So in your example above affiliate B will get paid.

        The commisson does not really 'rightfully belong to affiliate A'. They will have signed up to the T&Cs of the affiliate network who would have defined the circumstances that generate an affiliate commission.

        Only an action by the buyer should update cookies. Stuffing cookies (even if you feel it better serves your affiliates) is almost certainly against t&cs and likley to get you banned from the affiliate network.

        Consider this. Affiliate B will expect to get paid and if he doesn't he will be rightfully agrieved. If you manipulates the affiliate process so he doesn't get paid, do you think he will promote you again?
        Thanks so much Tony for the enlightenment.. on both the moral & logical aspects of who should be credited for the sale, and on the affiliate network's T&C.

        I've only considered the 'fairness' towards affiliate A, and neglected the contribution by B.
        But i got it now. Will keep to the spirit and T&Cs of the affiliate network. : )
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    • Profile picture of the author Sid Hale
      Originally Posted by exige View Post

      If Affiliate A sent his traffic to my sales page,
      the traffic didn't buy, but some of them opt-in to my list.
      As I said earlier...
      you should NOT be collecting leads on your sales page. Firstly, the opt-in form is a distraction - a separate call to action - for which the affiliate will not be compensated. Most affiliates will NOT send traffic to a page that contains any call to action other than a buy button.

      Originally Posted by exige View Post

      But what if, say on day 5, Affiliate B sends the same lead to my sales page thru his own affiliate link?
      Wouldn't Affiliate B be credited for the sales, although the commission should rightfully belong to Affiliate A?
      Tony answered this correctly, above. Affiliate A has no rightful claim to the commission on this sale.
      Think about this for a minute...

      Assume that Affiliate A sends a prospect to your site, his/her affiliate id is cookied on the prospect's machine, but the prospect leaves your site without buying.

      What if Affiliate B signs up for your affiliate program 30-60 days later and then sends his traffic to your sales page? Should Affiliate A (who promoted one time, ages ago), and done nothing since, be awarded the commission on the sale that was obviously a direct result of Affiliate B's efforts?

      I think not.

      Rather than set up a promotional "campaign", too many affiliates promote ONE TIME, and then go looking for something else to promote in their next mailing. While they would love to capitalize on the fact that their cookie was placed on the referral's machine... their subsequent lack of effort in promoting the original product will invariably cause them to lose sales to the more pro-active affiliates.

      Originally Posted by exige View Post

      Firstly, how can I collect Affiliate A's clickbank ID,
      and secondly, how to stuff affiliate A's cookie again? or are there any scripts that can help reconstruct the affiliate's links in GetResponse or AWeber?
      This is doable, using code to collect the original affiliate ID and pass that ID as a part of the opt-in form to your autoresponder service. GetResponse and Aweber both have the ability to store this as a custom field with the opt-in info, and your autoresponder messages can include that custom field as a part of the link in your emails so that Affiliate A's cookie would be stored on the prospect's machine again - but does he/she really deserve this level of effort... and are you now doing a disservice to Affiliate B by overwriting his cookie with Affiliate A's?
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      • Profile picture of the author exige
        Originally Posted by Sid Hale View Post

        As I said earlier...
        you should NOT be collecting leads on your sales page. Firstly, the opt-in form is a distraction - a separate call to action - for which the affiliate will not be compensated. Most affiliates will NOT send traffic to a page that contains any call to action other than a buy button.
        Agree on this aspect that affiliates will not like to send traffic to a page that collects their leads without compensation.

        So I actually designed my funnel to only collect leads on another page, routed using an exit pop.
        So if the lead has still some interest in the topic, the lead can still be 'salvaged'.

        (If the lead did not click 'stay on page' at the Exit pop, then he will not see the squeeze page)

        The lead who opted-in will then continue to be nurtured in my list through my autoresponder sequence, with an objective to still sell the same product to them.

        Hence my initial idea to try to stuff cookies to ensure that the affiliate who sent me the lead will be compensated if his lead buys, as the opt-in to my list originated from affiliate A's action.

        I see the opt-in as a way to improve affiliate A's earnings. Like, helping him to continue to nurture the lead, and then still credit him if there's any sale, although its partly due to my autoresponder's credit.

        BUT... that's my earlier thinking.

        Thanks Tony and you, Sid, for the kind explanation.
        I totally agree with your points below:

        Originally Posted by Sid Hale View Post

        Tony answered this correctly, above. Affiliate A has no rightful claim to the commission on this sale.
        Think about this for a minute...

        Assume that Affiliate A sends a prospect to your site, his/her affiliate id is cookied on the prospect's machine, but the prospect leaves your site without buying.

        What if Affiliate B signs up for your affiliate program 30-60 days later and then sends his traffic to your sales page? Should Affiliate A (who promoted one time, ages ago), and done nothing since, be awarded the commission on the sale that was obviously a direct result of Affiliate B's efforts?

        I think not.

        Rather than set up a promotional "campaign", too many affiliates promote ONE TIME, and then go looking for something else to promote in their next mailing. While they would love to capitalize on the fact that their cookie was placed on the referral's machine... their subsequent lack of effort in promoting the original product will invariably cause them to lose sales to the more pro-active affiliates.

        Originally Posted by Sid Hale View Post

        This is doable, using code to collect the original affiliate ID and pass that ID as a part of the opt-in form to your autoresponder service. GetResponse and Aweber both have the ability to store this as a custom field with the opt-in info, and your autoresponder messages can include that custom field as a part of the link in your emails so that Affiliate A's cookie would be stored on the prospect's machine again - but does he/she really deserve this level of effort... and are you now doing a disservice to Affiliate B by overwriting his cookie with Affiliate A's?
        roger that... and agree that I would have done a disservice to Affiliate B if i tried to distort the system..

        I'm really glad I asked my question here and gained new knowledge that I might otherwise not realize until god knows when..

        *grateful*
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