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Affiliate marketing networks - what business model?

by dif
1 replies
Hi everybody!

Does anybody know exactly what is the break down of the business model of affiliate marketers like Zanox, Tradedoubler or Aklamio (cashback) to name few? Besides what is given back to publishers (users for cashback) what is the commission per sale they take for themselves? Or they work with fixed plans?

Basically how do they charge merchants/ecommerces?

Hope to have been clear!
#affiliate #business #marketers #model
  • Profile picture of the author Harry005
    Affiliate Marketing is a form of marketing where individuals/company promote a business in exchange for either a percentage of the sales they generate or a specified amount for each lead/sale generated.

    Here Cashback and Loyalty Partner are company and they have their own registered users who deliver sales to them and in return cashback company give them fixed or percentage of commission. This commission is less than the commission they are getting from any Affiliate Network(like Optimise, Tradedoubler, CJ etc) or directly from the advertisers(brand).

    Suppose any Travel advertiser(OTA) is offering 10% commission on every booking to their publisher(Cashback company), so Cashback publishers will offer 7% to 9% commission to their users and earn 1% to 3% commission.
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