Selecting A Business Name & Domain Name - New Business Branding
So when you go to input the business name anywhere on the Internet where it's going to propagate to sites like Google, Yelp, Yellow Pages it would be best to list the name as 'Bigshot Real Estate Photography' so it has a chance of coming up higher on various website when someone searches for Real Estate Photography.
But what about the domain name? It used to be that having the keywords in the domain name mattered quite a bit, not so much anymore. But what about the converse?
If you are building a brand, obviously you would want to have bigshot.com as your domain name. But let's say it's already taken and you can't get it. And for argument sake let's assume your second place choice for a name is much less preferred than Bigshot.
So do you go with bigshotphotography.com or would it be better to go with your second place much less preferred name because you can get the domain {secondplacename}.com?
Seems if your business blows up and becomes a Fortune 500 company, you're going to pay out the nose for bigshot.com down the road.
80% Of These Proven Guides Are Free... ]
80% Of These Proven Guides Are Free... ]
Steve Browne, online business strategies, tips, guidance, and resources
SteveBrowneDirect