Go Back   WarriorForum - Internet Marketing Forums > The Warrior Forum > Main Internet Marketing Discussion Forum
Register Blogs FAQ Social Groups CalendarHelp Desk

Reply
 
LinkBack Thread Tools
Old 09-07-2009, 05:26 PM   #1
HyperActive Warrior
 
Join Date: Jun 2009
Posts: 105
Thanks: 6
Thanked 0 Times in 0 Posts
Default What's The Real Purpose of Press Releases?

I know that sounds like a dumb question, but I'm trying to figure out the main objective of press release submission. I know that press releases will get picked up by search engines quickly and this is the main reason why many people submit them.

My main objective though is to get the press releases read by media editors and then have them publish them.

With that being said... Is it suitable then to submit a press release to several press release submission services? Would that give your press release a better chance of getting picked up?
ha_squared is offline   Reply With Quote
Old 09-07-2009, 05:31 PM   #2
Trust Establisher
War Room Member
 
Justin Mandel's Avatar
 
Join Date: Aug 2007
Location: Long Island, NY.
Posts: 2,968
Thanks: 526
Thanked 170 Times in 127 Posts
Social Networking View Member's Twitter Profile 
Contact Info
Send a message via Skype™ to Justin Mandel
Default Re: What's The Real Purpose of Press Releases?

Are you looking for online or offline attention? Or both?

If you are looking for offline attention is this for a business that relies solely on local people to purchase your products or services?

Justin Mandel is offline   Reply With Quote
Old 09-07-2009, 05:43 PM   #3
HyperActive Warrior
 
Join Date: Jun 2009
Posts: 105
Thanks: 6
Thanked 0 Times in 0 Posts
Default Re: What's The Real Purpose of Press Releases?

My service is for local and online businesses?
ha_squared is offline   Reply With Quote
Old 09-07-2009, 06:40 PM   #4
Active Warrior
War Room Member
 
richandrich's Avatar
 
Join Date: Sep 2009
Location: North Chicago
Posts: 31
Thanks: 2
Thanked 2 Times in 2 Posts
Social Networking View Member's Myspace Profile  View Member's FaceBook Profile  View Member's YouTube Profile
Default Re: What's The Real Purpose of Press Releases?

Press releases allow you to increase traffic to your business or your website as long as you write something that is newsworthy. Look at the search engines and you can see some press releases on the 1st and 2nd page of the internet. The idea behind a press release is to make it unique. For example I wrote a press release about a dinosaur it may sound stupid but I wrote it to promote Iggly Biggly which has a logo of a dinosaur walking with a surf board. You can google dinosaur walks with a surfboard press release and find it. Also you should submit to more than one. I got leads from that press release because I have my phone number and website listed.

richandrich is offline   Reply With Quote
Old 09-07-2009, 06:43 PM   #5
Active Warrior
 
Join Date: Aug 2009
Posts: 76
Thanks: 11
Thanked 7 Times in 7 Posts
Contact Info
Send a message via Skype™ to zuluranger
Default Re: What's The Real Purpose of Press Releases?

Press release is a two-fold tactic in SEO. It can help you to rank for low competition keywords and build backlinks to your site.
zuluranger is offline   Reply With Quote
Old 09-07-2009, 07:15 PM   #6
Trust Establisher
War Room Member
 
Justin Mandel's Avatar
 
Join Date: Aug 2007
Location: Long Island, NY.
Posts: 2,968
Thanks: 526
Thanked 170 Times in 127 Posts
Social Networking View Member's Twitter Profile 
Contact Info
Send a message via Skype™ to Justin Mandel
Default Re: What's The Real Purpose of Press Releases?

Are you asking me or telling me?

The question mark is throwing me off!

Quote:
Originally Posted by ha_squared View Post
My service is for local and online businesses?

Justin Mandel is offline   Reply With Quote
Old 09-07-2009, 08:17 PM   #7
HyperActive Warrior
 
Join Date: Jun 2009
Posts: 105
Thanks: 6
Thanked 0 Times in 0 Posts
Default Re: What's The Real Purpose of Press Releases?

Opps. I was telling you. Disregard the question mark.
ha_squared is offline   Reply With Quote
Old 09-08-2009, 10:22 AM   #8
Senior Warrior Member
War Room Member
 
DeePower's Avatar
 
Join Date: Jan 2007
Location: High Desert Arizona hot hot hot
Posts: 1,451
Blog Entries: 21
Thanks: 35
Thanked 285 Times in 98 Posts
Default Re: What's The Real Purpose of Press Releases?

Offline - the purpose is to entice the media to write a news piece about your business/website/product, to include you as an expert as part of an interview, or as a resource.

Find the local publications by going to newslink.org and search by city. Go to each publication, radio station, and TV station and find a person to contact. With radio and TV look for the program director. If one of the TV anchors/reporters mentions in their bio that they are interested in a topic that your company fits, you can contact the anchor or reporter as well as the program director. Don't send the press release to a general "Editor," find the name.

A press release is not an advertisement, think news. Find the format for a press release and a free report at Power of Publicity, press release writing and distribution

Dee

DeePower is offline   Reply With Quote
Old 09-08-2009, 10:31 AM   #9
Conversation Starter.
War Room Member
 
Hamish Jones's Avatar
 
Join Date: Jan 2007
Location: Melbourne, Australia.
Posts: 962
Blog Entries: 2
Thanks: 10
Thanked 25 Times in 23 Posts
Social Networking View Member's Twitter Profile 
Default Re: What's The Real Purpose of Press Releases?

A press release is not a promotional piece. It is not a squeeze page. Historically, a press release is to share with news organisations newsworthy information so they can write a story.

With online submission sites, you can optimise Press Releases so they appear in Search Engines as well.

www.bestbusinessdeals.com.au
Let me know if you would like to submit an article, or multiple articles, to my site.
Hamish Jones is offline   Reply With Quote
Old 09-08-2009, 10:37 AM   #10
Theeban-Advanced Warrior
 
Amenda Jessera's Avatar
 
Join Date: May 2009
Location: at the edge of the world
Posts: 525
Blog Entries: 1
Thanks: 58
Thanked 21 Times in 21 Posts
Contact Info
Send a message via Skype™ to Amenda Jessera
Default Re: What's The Real Purpose of Press Releases?

I am using it to get more traffic + quality backlinks
Amenda Jessera is offline   Reply With Quote
Reply

  WarriorForum - Internet Marketing Forums > The Warrior Forum > Main Internet Marketing Discussion Forum

Tags
press, purpose, real, releases

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off



All times are GMT -6. The time now is 01:03 PM.