What's The Real Purpose of Press Releases?

ha_squared · 09-07-2009, 05:26 PM

I know that sounds like a dumb question, but I'm trying to figure out the main objective of press release submission. I know that press releases will get picked up by search engines quickly and this is the main reason why many people submit them.

My main objective though is to get the press releases read by media editors and then have them publish them.

With that being said... Is it suitable then to submit a press release to several press release submission services? Would that give your press release a better chance of getting picked up?

Justin Mandel · 09-07-2009, 05:31 PM

Are you looking for online or offline attention? Or both?

If you are looking for offline attention is this for a business that relies solely on local people to purchase your products or services?

ha_squared · 09-07-2009, 05:43 PM

My service is for local and online businesses?

richandrich · 09-07-2009, 06:40 PM

Press releases allow you to increase traffic to your business or your website as long as you write something that is newsworthy. Look at the search engines and you can see some press releases on the 1st and 2nd page of the internet. The idea behind a press release is to make it unique. For example I wrote a press release about a dinosaur it may sound stupid but I wrote it to promote Iggly Biggly which has a logo of a dinosaur walking with a surf board. You can google dinosaur walks with a surfboard press release and find it. Also you should submit to more than one. I got leads from that press release because I have my phone number and website listed.

zuluranger · 09-07-2009, 06:43 PM

Press release is a two-fold tactic in SEO. It can help you to rank for low competition keywords and build backlinks to your site.

Justin Mandel · 09-07-2009, 07:15 PM

Are you asking me or telling me?

The question mark is throwing me off!

Quote:

Originally Posted by ha_squared

My service is for local and online businesses?

ha_squared · 09-07-2009, 08:17 PM

Opps. I was telling you. Disregard the question mark.

DeePower · 09-08-2009, 10:22 AM

Offline - the purpose is to entice the media to write a news piece about your business/website/product, to include you as an expert as part of an interview, or as a resource.

Find the local publications by going to newslink.org and search by city. Go to each publication, radio station, and TV station and find a person to contact. With radio and TV look for the program director. If one of the TV anchors/reporters mentions in their bio that they are interested in a topic that your company fits, you can contact the anchor or reporter as well as the program director. Don't send the press release to a general "Editor," find the name.

A press release is not an advertisement, think news. Find the format for a press release and a free report at Power of Publicity, press release writing and distribution

Dee

Hamish Jones · 09-08-2009, 10:31 AM

A press release is not a promotional piece. It is not a squeeze page. Historically, a press release is to share with news organisations newsworthy information so they can write a story.

With online submission sites, you can optimise Press Releases so they appear in Search Engines as well.

Amenda Jessera · 09-08-2009, 10:37 AM

I am using it to get more traffic + quality backlinks

09-07-2009, 05:26 PM	#1
ha_squared Active Warrior Join Date: Jun 2009 Posts: 85 Thanks: 6 Thanked 0 Times in 0 Posts	What's The Real Purpose of Press Releases? I know that sounds like a dumb question, but I'm trying to figure out the main objective of press release submission. I know that press releases will get picked up by search engines quickly and this is the main reason why many people submit them. My main objective though is to get the press releases read by media editors and then have them publish them. With that being said... Is it suitable then to submit a press release to several press release submission services? Would that give your press release a better chance of getting picked up?

09-07-2009, 05:31 PM	#2
Justin Mandel Trust Establisher War Room Member Join Date: Aug 2007 Location: Long Island, NY. Posts: 2,697 Thanks: 248 Thanked 111 Times in 87 Posts Social Networking Contact Info	Re: What's The Real Purpose of Press Releases? Are you looking for online or offline attention? Or both? If you are looking for offline attention is this for a business that relies solely on local people to purchase your products or services?
	The NEW Upgraded Online Version 1.2 is Coming... "I.M. Press Release Generator" Easily Affordable Do-It-Yourself High-End Video Marketing!

09-07-2009, 05:43 PM	#3
ha_squared Active Warrior Join Date: Jun 2009 Posts: 85 Thanks: 6 Thanked 0 Times in 0 Posts	Re: What's The Real Purpose of Press Releases? My service is for local and online businesses?

09-07-2009, 06:40 PM	#4
richandrich Active Warrior War Room Member Join Date: Sep 2009 Location: North Chicago Posts: 32 Thanks: 2 Thanked 2 Times in 2 Posts Social Networking	Re: What's The Real Purpose of Press Releases? Press releases allow you to increase traffic to your business or your website as long as you write something that is newsworthy. Look at the search engines and you can see some press releases on the 1st and 2nd page of the internet. The idea behind a press release is to make it unique. For example I wrote a press release about a dinosaur it may sound stupid but I wrote it to promote Iggly Biggly which has a logo of a dinosaur walking with a surf board. You can google dinosaur walks with a surfboard press release and find it. Also you should submit to more than one. I got leads from that press release because I have my phone number and website listed.
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09-07-2009, 06:43 PM	#5
zuluranger Active Warrior Join Date: Aug 2009 Posts: 57 Thanks: 5 Thanked 5 Times in 5 Posts Contact Info	Re: What's The Real Purpose of Press Releases? Press release is a two-fold tactic in SEO. It can help you to rank for low competition keywords and build backlinks to your site.

09-07-2009, 08:17 PM	#7
ha_squared Active Warrior Join Date: Jun 2009 Posts: 85 Thanks: 6 Thanked 0 Times in 0 Posts	Re: What's The Real Purpose of Press Releases? Opps. I was telling you. Disregard the question mark.

09-08-2009, 10:22 AM	#8
DeePower Senior Warrior Member War Room Member Join Date: Jan 2007 Location: High Desert Arizona hot hot hot Posts: 1,407 Blog Entries: 18 Thanks: 35 Thanked 251 Times in 86 Posts	Re: What's The Real Purpose of Press Releases? Offline - the purpose is to entice the media to write a news piece about your business/website/product, to include you as an expert as part of an interview, or as a resource. Find the local publications by going to newslink.org and search by city. Go to each publication, radio station, and TV station and find a person to contact. With radio and TV look for the program director. If one of the TV anchors/reporters mentions in their bio that they are interested in a topic that your company fits, you can contact the anchor or reporter as well as the program director. Don't send the press release to a general "Editor," find the name. A press release is not an advertisement, think news. Find the format for a press release and a free report at Power of Publicity, press release writing and distribution Dee
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09-08-2009, 10:31 AM	#9
Hamish Jones That Guy! War Room Member Join Date: Jan 2007 Location: Melbourne, Australia. Posts: 874 Blog Entries: 2 Thanks: 6 Thanked 17 Times in 15 Posts Social Networking	Re: What's The Real Purpose of Press Releases? A press release is not a promotional piece. It is not a squeeze page. Historically, a press release is to share with news organisations newsworthy information so they can write a story. With online submission sites, you can optimise Press Releases so they appear in Search Engines as well.
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09-08-2009, 10:37 AM	#10
Amenda Jessera HyperActive Warrior Join Date: May 2009 Location: at the edge of the world Posts: 421 Blog Entries: 1 Thanks: 34 Thanked 15 Times in 15 Posts	Re: What's The Real Purpose of Press Releases? I am using it to get more traffic + quality backlinks
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