Lawyer Marketing

8 years ago

Check out the offline subforum here on WF.

CPC for law keywords are expensive, so you're better off doing seo.

Do citations as many as you can, and make sure to do it right (read as much as you can about local seo).

Do keyword research, create some content on the website, create a squeeze page with capture form.

Be active on quora or similar sites, be an authority on the subject (also linkbank to your site).

That's just some on the top of my head.

Thanks
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Internet Trillionaire 8 years ago

Write a book ! ! !

If you haven't done so already, then writing a book (print & ebook), and have it for sale on your website. It can be on any topic your law firm specialises in, conveyancing, litigation, maritime law, winding up estates or setting up family trusts etc.

When you have authored a book in your industry, you will almost always outshine your competitors.

Being an author gives you credibility to be interviewed on television and radio shows. Mainstream media love's authors and so does your clients.

Being an author will set your practice apart from your local competition.

There are many YouTube videos and books on how to write books, so get started writing your book now, the sooner the better
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dburk 7 years ago

Originally Posted by randyman

CPC for law keywords are expensive, so you're better off doing seo.

Hi randyman,

CPC for law keywords are high because they work so well. If they did not work so well the prices would not be so high.

Because this niche is competitive, both paid advertisements as well as SEO are expensive. You might not be better off with SEO. I believe you would be better off using a combination of SEO and Paid advertising.

There are strategies that can lower your acquisition costs for both of those channels and the best approach usually includes a multi-touch, multi-channel strategy for lowering acquisition cost.
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Ron Lafuddy

8 years ago

Originally Posted by tlmoffitt

Hello,

This is my first post here.

I was hoping to find out what ideas you all would have for a lawyer marketing online? Beyond facebook ads and etc. Just curious if there is something I am missing.

I am glad I found this site.

Thanks

Would depend on the lawyer's type of practice wouldn't it?

Would you market an attorney who practices criminal law the same way as one who handles trusts and wills?

Ron

Thanks

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aizaku

8 years ago

drill down to the type of law you practice.

ask yourself what is the most common problem your clients come to you for..

do a google keyword search for terms around that problem..

http://www.warriorforum.com/ad-netwo...nner-free.html

if you find search volume in the thousands then you might want to target that niche.

-Ike Paz

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lindseysan494

8 years ago

The law business online is pretty competitive. Some people mention pay per click, but if you're not experience in Google Adwords it can end up costing you a ton of money with minimal returns.

For a lawyer marketing website, organic traffic is the way to go. Getting your website listed in Google for targeted keywords that people are using in your area. For example, "criminal lawyer orlando fl" or "speeding ticket lawyer philadelphia pa".

Those are broad terms that you're unlikely to get listed for, but there are many others you can find with low competition and decent search rates by using a keyword research tool. You can find a lot of suggestions for a keyword tool on this forum. Find keywords that are specific, like "good lawyer for DUI in greenville nc" or something like that. Likely to have lower competition and you can ranked more easily for it.

Thanks

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ChrisBa

8 years ago

Originally Posted by tlmoffitt

Hello,

This is my first post here.

I was hoping to find out what ideas you all would have for a lawyer marketing online? Beyond facebook ads and etc. Just curious if there is something I am missing.

I am glad I found this site.

Thanks

I was thinking bing and google as well. Unfortunately as many mentioned this can be a very expensive and competitive niche

Thanks

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zdebx

8 years ago

Sounds like you are relatively new to IM and if that's the case, then laywers/insurance/loans are THE MOST competitive niches online, so if I were you, I would stay far away from them...

No matter whether you choose free/paid methods of promotion, you'll be crushed by the competition.

Don't take this as a negative point, but you would be much better off getting some experience in other niches and then coming back to lawyers.

Thanks

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freelanceronline

7 years ago

If you want to advertise a Lawyer for lead generation than there are several ways. First one is paid search results offered by google or FB ads.

Craigslist posting is also a good way to get leads.

getting top tier results in your local area search by ranking your Google Places Listing (it needs hard effort of SEO with doing multiple techniques like doing citations, getting real reviews, PBN links etc)

Thanks

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Mehdib

7 years ago

We have had couple of lawyers as our clients in the past 3 years, it is fairly difficult to advertise for lawyers depending on the field of course. I am approaching this merely from a marketing perspective.

Getting to leads through ads and digital was not easy for criminal lawyers, many of the customers did not have time to look up online as we found out and more visible items for them were stuff like flyers and bill boards or small town adds or even email marketing (given you can find a good list and not one of these online stolen ones). Digitally SEO was a big hit with immigration lawyers especially focusing on specific countries and keywording landing pages for each different country.

We also saw a big jump in conversion after adding testimonials and case studies to the websites and added these to landing pages with Schema mark ups. Testimonials helped a lot in conversion process as social proofing is essential for lawyers.

Interviews and advertorials (ads as editorials) also showed to be good and I personally suggest active blogging and content creation in relation to trends, scams or issues.

Good luck

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dburk

7 years ago

Originally Posted by lindseysan494

The law business online is pretty competitive. Some people mention pay per click, but if you're not experience in Google Adwords it can end up costing you a ton of money with minimal returns.

Hi lindseysan494,

True, marketing a law business is very competitive, and also very lucrative for those lawyers that are highly competitive in their marketing skills.

Just as a client should hire a lawyer rather than represent himself in court, a lawyer should hire a competent ad agency rather than try to manage it as a part-time task himself.

Originally Posted by lindseysan494

For a lawyer marketing website, organic traffic is the way to go. Getting your website listed in Google for targeted keywords that people are using in your area. For example, "criminal lawyer orlando fl" or "speeding ticket lawyer philadelphia pa".

I'm not sure I agree.

It seems about 90% of the clients acquired through Search marketing come form paid or local Google Places listings. Acquisitions from organic listings on non-branded search terms are a small fraction of new client acquisitions from Search. The data just doesn't seem to support your assertion.

Originally Posted by ChrisBa

I was thinking bing and google as well. Unfortunately as many mentioned this can be a very expensive and competitive niche

Yes, indeed. This niche is competitive, that is why it is imperative to hire an expert. A lawyer should understand this concept better than most professionals as they are constantly offering this advice to their own clients.

Originally Posted by zdebx

Sounds like you are relatively new to IM and if that's the case, then laywers/insurance/loans are THE MOST competitive niches online, so if I were you, I would stay far away from them...

No matter whether you choose free/paid methods of promotion, you'll be crushed by the competition.

Don't take this as a negative point, but you would be much better off getting some experience in other niches and then coming back to lawyers.

Hi zdebx,

Maybe I missed the part where the OP said they were doing affiliate marketing?

You know this forum is about Internet Marketing and affiliate marketing is just a very small sliver of the internet marketing world. Perhaps the OP was not inquiring about affiliate marketing, as I saw no reference to it in the OP?

If the OP was asking about a niche to target, I agree, affiliate marketing for law business leads would probably not be the best place to learn how to do affiliate marketing.

Originally Posted by Mehdib

We have had couple of lawyers as our clients in the past 3 years, it is fairly difficult to advertise for lawyers depending on the field of course. I am approaching this merely from a marketing perspective.

Getting to leads through ads and digital was not easy for criminal lawyers, many of the customers did not have time to look up online as we found out and more visible items for them were stuff like flyers and bill boards or small town adds or even email marketing (given you can find a good list and not one of these online stolen ones).

Hi Mehdib,

If ever I was short on time, and needed to hire a criminal lawyer, I'm not sure that checking my email would be the first place I would look for one. Maybe it's just me?

For criminal lawyers I would consider a phone calls only campaign. That's an option for US and Canada, I don't know if it available in your country though.

I do agree that you may want to consider the field of practice when selecting the advertising channel. For example, selecting bus bench/bus stop pavilion ads are great for personal injury lawyers that are targeting recent auto accident victims.

Originally Posted by Mehdib

Digitally SEO was a big hit with immigration lawyers especially focusing on specific countries and keywording landing pages for each different country.

No doubt that niche would perform well with paid search ads as well. CPA could be reduced radically by combining it with Remarketing for Display and RLSA campaigns.

Originally Posted by Mehdib

We also saw a big jump in conversion after adding testimonials and case studies to the websites and added these to landing pages with Schema mark ups. Testimonials helped a lot in conversion process as social proofing is essential for lawyers.

I concur, this is a niche that testimonials work very well at improving conversion rates.

Originally Posted by Mehdib

Interviews and advertorials (ads as editorials) also showed to be good and I personally suggest active blogging and content creation in relation to trends, scams or issues.

Yes, I agree. I have seen good results from advertorial landing pages for informational search terms and for native ad formats.

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Steve B

7 years ago

Originally Posted by tlmoffitt

Beyond facebook ads and etc. Just curious if there is something I am missing.

Yes, you are missing the fact that lawyers don't usually spend time surfing Facebook ads. You need to market in venues where they will find you. It's called "targeted" advertising and many of the more generic venues are not going to work for lawyers.

Steve

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Mike Anthony

7 years ago

Originally Posted by tlmoffitt

Hello,

This is my first post here.

I was hoping to find out what ideas you all would have for a lawyer marketing online? Beyond facebook ads and etc. Just curious if there is something I am missing.

Having worked with a number of law firms I will say it without hesitance

Local SEO every day of the week.

Despite what some have written here LOCAL targeted SEO is VERY doable

Forget Facebook ads in my opinion. When someone has a serious legal issue they don't go running to a social network to find a good lawyer - not the sane people.

They want to find a Lawyer they can sit down and talk with locally and search engines are where they go

WHy not PPC Bing or Google?

almost anything with law or legal requires some serious money in PPC although I have seen smaller town lawyers do okay

However BE ADVISED...You CANNOT do SEO for Law sites like you do with affiliate pages etc. Come with some good links and be ready to pay for some of them. Legal directories and organizations are quite acceptable and expected in Law SEO. A wholelot of spam links will be spotted by other SEOs doing law work and spamming sites to place links and comments makes the lawyers behind the firm look bad.

Thanks

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neshaword

7 years ago

I have had quite a few clients with the legal background and business. My job was to deliver quality content for their websites and for the SEO purposes, as well. They run regular blogs and they make sure that the information on their websites present them as the experts in the field. Also, some of them take an advantage of the interesting case studies and real life examples. So, not just because I am a content writer, but you should definitely have a blog. This means that you can write it yourself. No one expects to read the work of art, but potential clients would appreciate some details about DWI, DUI, criminal law, family law, tips and examples, analysis, and similar. I know that I had to conduct a thorough research when writing for your colleagues. So, put a strong emphasis on the content and then hire an expert to take care of the SEO. Good luck!

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Lanyea

7 years ago

WHat is LAWY marketing. Tell me any expert.

Thanks

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Lawyer Marketing

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