Importance of tracking your traffic sources!

What does traffic source exactly means?

Traffic source basically refers to the beginning point from where any client came to know about the presence of your business or website on the internet. If you do a bit of research you will find an entire trail is left behind as the client does the journey from traffic source to the final destination website. All you need to do is follow the trail and create marketing strategies for the benefit of your company. Tracking of traffic sources has become one of the most crucial instrument in the world on online business and digital marketing. Any online marketing manager should be able to keep a good record of the means of traffic diversion to their website.

Why tracking of traffic sources should be done?

Digital marketing and keeping a track of quality of client leads received from it are very crucial aspects of work of marketing managers working for online businesses. On the launch of any digital marketing campaign begins the work of tracking various traffic sources which is diverting a client or a possible client to the website. This analysis of traffic sources gives a fair idea to the marketing team about which traffic source is proving to be most effective and which areas are to be worked upon. If you are new into marketing or a junior manager so just pull up your socks and get ready for some sincere analysis for success of your marketing campaign.

What kind of data is received by tracking of traffic sources?

If you are tracking various traffic sources that are diverting people to your website then usually following data will be received by you:
· Maximum traffic is usually diverted to the website via google. You get the number of people who visited the website using goggle search.
· You also get to know the number of people who directly visited the website in particular.
· Thirdly you also get to keep a track of number of visitors who visited the website on reference by some other website.
· Number of people visiting the website through inbound links can also be known by tracking the traffic source.

Role of Search Engine Optimization in diverting traffic!

Google search engine optimization is a concept launched for the sole motive of answering the quarries of the people via internet. People visiting the website through SEO usually come for getting answers to their question. It now depends on the marketing strategy and team of the website that how they convert a potential client in to an actual client. SEO can divert lot of people to your website and you need to be very active for being in the top listings in the SEO.