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How do you discipline yourself against busy work in favor of making great content?

by allancaeg
10 replies
When was the last time you unnecessarily obsessed with your Wordpress plugins? Your color scheme? Your logo?

Those things are great, but it's sooo easy to overthink and over-engineer them. Often, we're tweaking them to the extent that there are little to no gains.

How do you focus on making great marketing content (e.g. high quality lead magnets, clickworthy social media visuals, etc) against the tempting obsessions of dealing with technology?
#busy #content #discipline #favor #great #making #work
  • Profile picture of the author Kendell Buxton
    For me it has to do with a good weekly planning session where I try to acknowledge reality and set priorities accordingly. Then I do my best to stick to my plan. If I have extra time I'll give a little time to the not-so-important but tempting distractions. Of course this is all easier than it sounds and I can totally relate to your question.
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  • Profile picture of the author EugeneWHZ
    I think if you are going to and want to improve your content you have to start with that in that morning when you have a lot of time and "fresh mind" . Then after lunch continue with design related work.
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  • Profile picture of the author writeaway
    I put the most important item at the top of my to do list and work to knock it out

    The rest is a bonus

    Works like a charm.

    I write several small books a day and believe me, this works.

    The less intimidated you are about your 'big items,' the easier things become.

    You get used to it and you pick up speed and quality.
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  • Profile picture of the author Aravision74
    It depends a lot on how much you think your time is worth.
    If you are a technophobe like me I don't even ask myself the question. Because you can find people on Fiverr who are experts from India, Pakistan or the Philippines and can do it for a fraction of the price.
    Tweaks may be important but there are things only YOU can do. If these actions are the ones that gives you financial freedom you can always go back to them later to improve things.
    Delegate or stagnate!
    All the best,
    Andre Amsing
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  • Profile picture of the author Brent Stangel
    I am that way with PPC campaigns. Constantly tweaking and testing.

    How do you focus on making great marketing content (e.g. high quality lead magnets, clickworthy social media visuals, etc) against the tempting obsessions of dealing with technology?
    Maybe you need to re-think your objectives?

    Wordpress plugins? Your color scheme? Your logo?
    A lot of people need help in all these areas...

    Just food for thought.
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  • Profile picture of the author neiliusmaximus
    The only way that works for me is planning to set aside a morning (or afternoon) to write content. Unless I ringfence that time and force myself not to start messing around with WP plugins, the quality of my content suffers. I really recommend that - schedule your writing!
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  • Profile picture of the author FutureSiliconCEO
    I can empathize with your problem in a big way. When I was starting out blogging and trying to build a strong online presence I spent a lot of time second guessing my prioritization. Whenever I would decide to prioritize the aesthetics and functionality of my website, a part of me would begin to stress out that I was neglecting the content and vice versa. Developing strong planning habbits helped me to get out of that cycle. It took me a while of to arrive to where I am now and I experimented with a lot of different methods, but what works best for me is that every day before I sign off, I write down all of my impending tasks and I rank them according to 1st - what needs to be done, 2nd - what should be done, and 3rd - what I would like to be done. The next day I work according to these priorities without question, and yeah, usually tasks relating to content creation rank a lot higher.
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  • Profile picture of the author aizaku
    easy, creating epic content is fun.

    busy work isnt'

    Ike Paz
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  • Profile picture of the author YourGoToWriter
    I focus by scheduling the content creation and sharing. Content should never be forced. You'll see loaded contents but missing the point of what the target audience need and want to see. There are some that lacks gist or that are too short. Content can be terse but it has to have depth, and it must be readable and shareable. There's no problem extending hours to perfect it, so long as all elements are favorable.
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  • Profile picture of the author JohnVianny
    SIMPLICITY IS THE KEY!

    Serious people are not so influenced by fancy colours of theme etc...

    The more is clear and readable the better is.

    In my blogs i use a basic theme, iconic one.

    Now people are less impressed by graphic elements, they are looking for CONTENT which provide SOLUTIONS to their problems.

    So provide these solutions. Rank them by writing different versions of your article as TIER 1, TIER 2 and TIER 3 backlinks.
    The more you focus on content delivery the best results you have.
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