Age Old Persuasion Strategy Revealed

onlineleben · 09-09-2009, 12:42 AM

Just found this interesting post on the Conversion Rate Experts blog.
Intersting approach on how to use age old marketing techniques in modern times.

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acrasial · 09-09-2009, 02:12 AM

I think the whole part behind Apple's marketing is simplicity. As the saying goes, simplicity sells, and that is the main reason why apple's products (such as the IPOD) are selling so well anyways. Because they are easy to use, and even microsoft has a click counter... they count the amount of clicks it takes to start something, run something etc.. and it should never be more than 3 clicks... If any old trick they were using, it was the simplicity one! Back in the day things weren't all that complex either, so if you really look at what they brought into marketing from back then... is simplicity which utlimately equals convenience!

Jack Chua · 09-09-2009, 02:24 AM

It is very applicable because the market is given a picture of the some kind "behind the scene" picture of the product. I would personally like that kind of strategy because it is such an interesting thing. It is very rare nowadays that people can invent something out of the common or ordinary products.

09-09-2009, 12:42 AM	#1
onlineleben HyperActive Warrior War Room Member Join Date: Oct 2004 Location: , , . Posts: 356 Thanks: 21 Thanked 13 Times in 13 Posts	Age Old Persuasion Strategy Revealed Just found this interesting post on the Conversion Rate Experts blog. Intersting approach on how to use age old marketing techniques in modern times. Conversion-Rate-Experts (no affiliation)
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09-09-2009, 02:12 AM	#2
acrasial The Last "Marketeer" War Room Member Join Date: Aug 2009 Posts: 825 Thanks: 215 Thanked 239 Times in 139 Posts Contact Info	Re: Age Old Persuasion Strategy Revealed I think the whole part behind Apple's marketing is simplicity. As the saying goes, simplicity sells, and that is the main reason why apple's products (such as the IPOD) are selling so well anyways. Because they are easy to use, and even microsoft has a click counter... they count the amount of clicks it takes to start something, run something etc.. and it should never be more than 3 clicks... If any old trick they were using, it was the simplicity one! Back in the day things weren't all that complex either, so if you really look at what they brought into marketing from back then... is simplicity which utlimately equals convenience!

09-09-2009, 02:24 AM	#3
Jack Chua HyperActive Warrior Join Date: Jul 2009 Posts: 235 Thanks: 19 Thanked 16 Times in 16 Posts	Re: Age Old Persuasion Strategy Revealed It is very applicable because the market is given a picture of the some kind "behind the scene" picture of the product. I would personally like that kind of strategy because it is such an interesting thing. It is very rare nowadays that people can invent something out of the common or ordinary products.
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