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Age Old Persuasion Strategy Revealed

by onlineleben
2 replies
Just found this interesting post on the Conversion Rate Experts blog.
Intersting approach on how to use age old marketing techniques in modern times.

Conversion-Rate-Experts
(no affiliation)
#advertising #age #claude hopkins #conversion rate #marketing #persuasion #revealed #strategy
  • Profile picture of the author acrasial
    I think the whole part behind Apple's marketing is simplicity. As the saying goes, simplicity sells, and that is the main reason why apple's products (such as the IPOD) are selling so well anyways. Because they are easy to use, and even microsoft has a click counter... they count the amount of clicks it takes to start something, run something etc.. and it should never be more than 3 clicks... If any old trick they were using, it was the simplicity one! Back in the day things weren't all that complex either, so if you really look at what they brought into marketing from back then... is simplicity which utlimately equals convenience!
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  • Profile picture of the author Jack Chua
    It is very applicable because the market is given a picture of the some kind "behind the scene" picture of the product. I would personally like that kind of strategy because it is such an interesting thing. It is very rare nowadays that people can invent something out of the common or ordinary products.
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    Jack Chua
    Professional Appointment Setter
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