Need help - Facebook Insights Consumption "Photo Views"
Hello,
I'm currently analysing a customers Facebook Content. I created an Excel Table to calculate the Virality and Content engagement for each Post. I noticed however that the top posts are posts (based on Engagement) that contain multiple photos within the post. Like when you post something and include 10 photos instead of just 1.
The Facebook Insights (exported Excel Data) data for Lifetime Consumption include Link clicks, other clicks, video clicks and photo views. To get the Content Engagement Procent I use the following formula
Post: Likes + Comments + Shares + Consumption (clicks to play + link clicks + other clicks + photo views) divided by the Post Reach, times 100.
For posts with multiple pictures, Im getting procentages over 50%. That seems extremely high. The question is if Facebook is counting everytime somebody clicked "one" time to look at the "group" of pictures, or if Facebook is including each and every picture that someone looked at under the categorey "Photo Views"?
For example if 100 people click on the Post and look at all 10 photos, will I get a page consumption "Photo View" of 100 or of 1000 (100 people times 10 photos)?
If it is the latter of the two, I find that very misleading and hard to use to calculate true content engagement.
Does anyone know the answer? Cant find it anywhere online.
I'm currently analysing a customers Facebook Content. I created an Excel Table to calculate the Virality and Content engagement for each Post. I noticed however that the top posts are posts (based on Engagement) that contain multiple photos within the post. Like when you post something and include 10 photos instead of just 1.
The Facebook Insights (exported Excel Data) data for Lifetime Consumption include Link clicks, other clicks, video clicks and photo views. To get the Content Engagement Procent I use the following formula
Post: Likes + Comments + Shares + Consumption (clicks to play + link clicks + other clicks + photo views) divided by the Post Reach, times 100.
For posts with multiple pictures, Im getting procentages over 50%. That seems extremely high. The question is if Facebook is counting everytime somebody clicked "one" time to look at the "group" of pictures, or if Facebook is including each and every picture that someone looked at under the categorey "Photo Views"?
For example if 100 people click on the Post and look at all 10 photos, will I get a page consumption "Photo View" of 100 or of 1000 (100 people times 10 photos)?
If it is the latter of the two, I find that very misleading and hard to use to calculate true content engagement.
Does anyone know the answer? Cant find it anywhere online.