The T-shaped Marketer
I found this incredibly insightful and a great read.
https://moz.com/rand/the-t-shaped-web-marketer/
It's not so much that I'd say it's not an obvious fact of internet marketing today, but it certainly is refreshing to have the obvious slapped in your face again to remind you that IM is equal parts understanding multiple denominations as it is the mastery of one.
It's interesting to consider the four points:
1. Breadth Breeds Respect
2. People Crave Mastery; Depth Fills that Need
3. Overlapping Knowledge Yields Creativity
4. Essential Redundancies Exist with a Team of T-Shaped Folks
To then form an opinion that caught my attention on the first two points (which in short is like saying "Stretch as broad as you can while staring down the tunnel of one path").
It couldn't resonate as well as it does in the affiliate marketing and startup world. For the most part, it reminds me of a quote from an old colleague, "I only people that are smarter than me." Definitely key to good to break up the ego a bit and see what creativity flows in others that might have a more profitable solution to your IM woes.
So, with all that said and done --> What are your thoughts? Do you consider yourself a T-shaped Marketer? Would you consider hiring (or being) a T-shaped Marketer to be the most profitable of time and money? And which denomination would you claim as supreme as a T-shaped marketer to focus on?
https://moz.com/rand/the-t-shaped-web-marketer/
It's not so much that I'd say it's not an obvious fact of internet marketing today, but it certainly is refreshing to have the obvious slapped in your face again to remind you that IM is equal parts understanding multiple denominations as it is the mastery of one.
It's interesting to consider the four points:
1. Breadth Breeds Respect
2. People Crave Mastery; Depth Fills that Need
3. Overlapping Knowledge Yields Creativity
4. Essential Redundancies Exist with a Team of T-Shaped Folks
To then form an opinion that caught my attention on the first two points (which in short is like saying "Stretch as broad as you can while staring down the tunnel of one path").
It couldn't resonate as well as it does in the affiliate marketing and startup world. For the most part, it reminds me of a quote from an old colleague, "I only people that are smarter than me." Definitely key to good to break up the ego a bit and see what creativity flows in others that might have a more profitable solution to your IM woes.
So, with all that said and done --> What are your thoughts? Do you consider yourself a T-shaped Marketer? Would you consider hiring (or being) a T-shaped Marketer to be the most profitable of time and money? And which denomination would you claim as supreme as a T-shaped marketer to focus on?