I just threw away a list of 3,000 people and I'm happy...

Scott Ames · 09-09-2009, 10:19 AM

Call me nuts, but I just took a list of about 4,000, gave them 2 months to switch to a new list with a download as a bribe, and about 1,000 of them did. I even repeated the request and warned them the list would be shut off. Now I have a list of 1,000 real people that actually look a my messages.

Some would say that I may be missing a few that didn't open the messages for whatever reason and are still potential clients. True.. but I would think very few. The rest are going to throw away email accounts and/or never opened. Some of these forget they signed up and report me as a spammer. I love that one with a double opt-in list.

I feel better now that I've cleaned the list. It was very old, about 6 years and had a lot of dead but deliverable addresses.

Mukul Verma · 09-09-2009, 10:27 AM

What was your reason for doing this? Just to get rid of people who did not read now?

Scott Ames · 09-09-2009, 10:31 AM

Quote:

Originally Posted by Mukul Verma

What was your reason for doing this? Just to get rid of people who did not read now?

Yes... they were on the list for a very long time just taking up space, not reading anything I send. What good are they? I gave them every opportunity to continue if they wished. Also, it saves on costs for the list service.

Jill Carpenter · 09-09-2009, 10:31 AM

A few months ago I had an issue where product was not available. When I emailed the list the issue I got a lot of unsubscribes. I also got a lot of true supporters who were impressed with my honesty and wanted to be updated on what I suggested they do to remedy the situation. These were real buyers!

A couple years back I had the same issue with another product where I no longer endorsed it and lost some people and converted others.

Anyway, in the beginning I was mortified to lose subscribers - but now realize they are just dead weight if they don't really want what I have.

If my emails are just winding up in your junk box then they are no good to anyone.

George Wright · 09-09-2009, 10:39 AM

Hi Scott,

Glad you are happy.

Another way to interpret what happened. Hmmm. You had a list of 4,000 with a 25% response rate.

Anyway, one thing for sure. That 1000 is solid now. Congratulations.

George Wright

eaglechick · 09-09-2009, 11:13 AM

BRAVO Scott! You will not regret it.

I'm fairly new but IMHO the biggest lie (according to Michael Rasmussen as well) is a big list with poor conversions. Too much hype out there to get more traffic - build your list etc without making sure it is a targeted, responsive and hungry for your product list. Will it be wise then to clean out your list at least every 6 - 8 months?

I'm sure from now on even with a significant smaller list you'll have better conversions.
The people on your list wants to be there and will respond accordingly.

Thanks for sharing.

Best of luck and let us know.

JayXtreme · 09-09-2009, 01:05 PM

Beautiful list clipping there, Scott. ::thumbs up, dude.::

It's a great way to refine your list.

I have done this a variety of times, and also in many variations. Occasionally, I will segment a list like this by offering various bribes at different intervals to get a better idea of what my list members are looking for..

Fantastic to see you sharing your result with it. I'd think it was a safe bet you have more responsive subscribers now, and ones that are listening to what you have to say.

Peace

Jay

09-09-2009, 10:19 AM	#1
Scott Ames Senior Warrior Member War Room Member Join Date: Jun 2006 Location: West of Rockies Posts: 5,556 Thanks: 363 Thanked 665 Times in 325 Posts	I just threw away a list of 3,000 people and I'm happy... Call me nuts, but I just took a list of about 4,000, gave them 2 months to switch to a new list with a download as a bribe, and about 1,000 of them did. I even repeated the request and warned them the list would be shut off. Now I have a list of 1,000 real people that actually look a my messages. Some would say that I may be missing a few that didn't open the messages for whatever reason and are still potential clients. True.. but I would think very few. The rest are going to throw away email accounts and/or never opened. Some of these forget they signed up and report me as a spammer. I love that one with a double opt-in list. I feel better now that I've cleaned the list. It was very old, about 6 years and had a lot of dead but deliverable addresses.
	Action is the foundational key to all success. - Pablo Picasso

09-09-2009, 10:27 AM	#2
Mukul Verma Hangin out at WF is Work War Room Member Join Date: Apr 2009 Location: Cambridge, Canada Posts: 1,984 Blog Entries: 2 Thanks: 288 Thanked 271 Times in 178 Posts Social Networking	Re: I just threw away a list of 3,000 people and I'm happy... What was your reason for doing this? Just to get rid of people who did not read now?
	Learn How To Get Over 1 Million FREE, TARGETED VISITORS TO YOUR WEBSITE Internet Marketing

09-09-2009, 10:31 AM	#4
Jill Carpenter aka Avenuegirl War Room Member Join Date: Feb 2008 Location: Right where I want to be... Posts: 5,419 Blog Entries: 23 Thanks: 1,337 Thanked 1,862 Times in 1,078 Posts Social Networking Contact Info	Re: I just threw away a list of 3,000 people and I'm happy... A few months ago I had an issue where product was not available. When I emailed the list the issue I got a lot of unsubscribes. I also got a lot of true supporters who were impressed with my honesty and wanted to be updated on what I suggested they do to remedy the situation. These were real buyers! A couple years back I had the same issue with another product where I no longer endorsed it and lost some people and converted others. Anyway, in the beginning I was mortified to lose subscribers - but now realize they are just dead weight if they don't really want what I have. If my emails are just winding up in your junk box then they are no good to anyone.

09-09-2009, 10:39 AM	#5
George Wright You R GREAT if you are A War Room Member Join Date: Jul 2002 Location: Shakey/Sunny CA, USA. Posts: 6,760 Blog Entries: 31 Thanks: 2,919 Thanked 1,835 Times in 737 Posts	Re: I just threw away a list of 3,000 people and I'm happy... Hi Scott, Glad you are happy. Another way to interpret what happened. Hmmm. You had a list of 4,000 with a 25% response rate. Anyway, one thing for sure. That 1000 is solid now. Congratulations. George Wright
	Coming Soon. *InformationMotherload* STAY TUNED When This Link Goes Live You Will... To Be Continued Line 6 Because I'm a WarRoom Member

09-09-2009, 11:13 AM	#6
eaglechick HyperActive Warrior Join Date: Aug 2009 Posts: 262 Thanks: 415 Thanked 38 Times in 33 Posts	Re: I just threw away a list of 3,000 people and I'm happy... BRAVO Scott! You will not regret it. I'm fairly new but IMHO the biggest lie (according to Michael Rasmussen as well) is a big list with poor conversions. Too much hype out there to get more traffic - build your list etc without making sure it is a targeted, responsive and hungry for your product list. Will it be wise then to clean out your list at least every 6 - 8 months? I'm sure from now on even with a significant smaller list you'll have better conversions. The people on your list wants to be there and will respond accordingly. Thanks for sharing. Best of luck and let us know.

09-09-2009, 01:05 PM	#7
JayXtreme Lookin at You.... War Room Member Join Date: May 2008 Location: Out Of My Mind - Brandy Too Posts: 4,120 Blog Entries: 3 Thanks: 2,885 Thanked 1,344 Times in 710 Posts Social Networking	Re: I just threw away a list of 3,000 people and I'm happy... Beautiful list clipping there, Scott. ::thumbs up, dude.:: It's a great way to refine your list. I have done this a variety of times, and also in many variations. Occasionally, I will segment a list like this by offering various bribes at different intervals to get a better idea of what my list members are looking for.. Fantastic to see you sharing your result with it. I'd think it was a safe bet you have more responsive subscribers now, and ones that are listening to what you have to say. Peace Jay
	Bare Murkage.........