3 replies
Okay, so I have about 10 solid shirt designs. I think 5 of those 10 will be a hit. My professional opinion of course, as I've been in the printing industry for about 30 years now. I know print, I know design, and I certainly know my way around the design software.

I have made the decision that I want to quit my job eventually, and work making money from the computer. I am completely committed.

So, 30 years in printing, but not a clue how all this works yet. Teespring support is pretty weak in the help department. They just want to bounce me to videos and such, but they don't help with much of the nuts and bolts.

Here's my basic questions.

Do I create 1 single ad page off my facebook account, and then run ad campaigns from that page for all my products? Or do I create ad pages for each ad campaign, which seems entirely inefficient and clunky. Not even sure how to build an effective ad page in facebook, or what the purpose of it is entirely. No one is going to stumble on it. They need to be driven there by advertising. Do I even want them to hit the facebook ad page? Honestly, in my assesment, I want them to head straight to teespring from the ad to make a purchase. I'm not sure I care about the actual ad page. Which could be totally incorrect thinking on my part. I don't really play with facebook honestly.

Next, should I turn off all the paid advertising features in Teespring? Does it ever add sales to the mix? My concern there, was sales in a storefront. Mostly I intend on building a store of at least 5-10 products, so if someone clicks on a FB ad they will find more of my products. I was wondering if Teespring will be able to distinguish who drove the traffic, me or them, if they buy another product that wasn't part of the original ad.

Overall, there is a lot to wrap your brain around. I have no idea how the pixel thing works either. I get it roughly speaking, but I have no real world experience.

Building a target audience seems reasonably straight forward, but still very challenging. Playing around with the audience feature, I'm coming up with a target audience of about 15 million people. Can't seem to dwindle that down easily. In general, my audience would be large, because the product fits a large but specific group of women.

I have solid designs, and that's where I'm at. I've spent probably 60 hours designing, tweaking, and trying to learn how to get a campaign started. I've been hesitant to just jump in and go live with anything yet.

Anyway, I suppose I'm looking for a little getting started guidance.
#newbie #teespring
  • Profile picture of the author jipolis7
    1. Best is to create one FB page per NICHE. If you are in multiple niches, create a separate page for each niche. Ex: Fishing, Fire Fighter etc..

    2. If you haven't already, join TS facebook group and many other TS related FB groups so you can learn a lot from experts.

    3. Having a FB page is really beneficial as you can introduce new designs contentiously to your fans + the likes in FB page lets you create custom/look a like audiences to scale up marketing.

    4. It's okay to keep Teespring advertising on. It's not a big deal, but it's not many sales.

    5. You can either directly promote one t-shirt per ad set or either promote store front. But most are directly promoting one (best) t-shirt in that niche and add the link to store front in the description of TS t-shirt page.

    6. Divide that audience to age groups, gender etc.. and run a few different ad sets to find the most profitable audience and ad sets. Set each ad set budget to $20/- or so (some only do $5/-) for testing. Then scale when you find the converting ad set.

    7. You need to learn a lot about FB advertising and the said FB groups will help . Key is to keep testing and not giving up!

    All the best!
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    • Profile picture of the author andreasjva
      It's definitely not a simple process for a beginner, and that's for sure. A lot of learning to do! I have a ton of questions.

      Do most people setup a second Facebook page? I'll certainly look into TS groups on Facebook, but I really don't want to mix business and personal. How do people keep things separate?
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    • Profile picture of the author andreasjva
      I did have another quick question. What about adding all those additional products? My tendency is to sell anything and everything for a given product. Coffee mug, tote, a second shirt, etc. Good/Bad?
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