Capturing the leads: simple squeeze page vs. full content website
I read this forum every day, it's great source of knowledge and once again I'm asking for advice.
My goal for the next few months is catching the leads in my niche. I have a website with a built-in user registration, and several sections with free content.
Every new user who want to get access to freebies should fill simple registration form. Everything is quite easy and fast, but I wonder if not replace this page with simple squeeze page with centered call to action only, where the new user with one click can put his e-mail and click download button.
Such simple squeeze page will certainly encourage the users more, but I wonder also if I can keep them in the long run, if on the website there will be nothing beyond the call to action?
My question is whether it is better to continue to carry on the page with the content, where registration may take some effort, but the users have access to more content, or bet on a simple squeeze page and send the content via e-mail?
Thanks!
V.
Steve Browne, online business strategies, tips, guidance, and resources
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