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Do you use influencers in your marketing ?

by gingerninjas
2 replies
Hi Everyone

It seems like influencers are really the hot thing of the moment in marketing.

In Australia, it certainly is a massive 'thing' and it seems like it is a very trendy way to market your product or service.

Do you or your client's use influencers and what results have you received from this - has it worked? Did it have flaws? Can you control anything really when you are using influencers in your campaign?

I have a client that is really interested in trying it. He is developing a new FMCG product and it does lend itself to an influencers campaign.

We haven't engaged or paid for these sort of services before, anything we have done in the past has been contra arrangement.

If you've had any wins with influencers (or losses for that matter) I'd love to hear what your experience is.

Thanks
#influencers #marketing
  • Profile picture of the author Michael Welter
    Hope to hear from those who made it. I'm still on the first step of sending message to the influencer.
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    Michael Welter
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    • Profile picture of the author gingerninjas
      Originally Posted by Michael Welter View Post

      Hope to hear from those who made it. I'm still on the first step of sending message to the influencer.
      Hi Michael, there are agencies that manage the discussions with some influencers - I have been looking at those. What sort of influencers are you trying to get in touch with - is it a particular industry?

      I am fascinated by this trend as it really is taking off particularly with Instagram.
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