IM Products Are a Dish Best Served...?

giveusallfreedom · 09-15-2008, 08:59 AM

Thought this would be an educational poll for all the product creators out there.

AS A CUSTOMER, what form do you like to receive your product in?

Online video
Online audio
Digital report
Physical audio
Physical video
Physical report/book

Video is obviously becoming more an more popular and audio was popular before that, but personally I was like a report. I like being able to scan through all the nonsense a lot of people put in their product as filler or as background information that I already know and get right to the new stuff. Also if I want to go back a double check something it's easier to find.

I also like the instant download of whatever. Mail takes a really long time to get me, which contributes to it. (I'm still waiting to see Kern's Mass Control and I just ordered STSE 2.0 as you can see from my other post.) The exception to this being the hundreds of books I buy off of Amazon on a regular basis.

But those are just my personal preferences. I also know that video, audio, and physical products all raise the perceived value of a product. Just wanted to know what your personal preferences were.

ripsnorta2 · 09-15-2008, 09:07 AM

I'm probably in the minority these days but I prefer the written word. I'm a fast reader and can tend to read documents and reports fairly quickly, but I find video and audio are too slow. I can also go back and reread something in a document, but that can be harder to do in a video.

Hamida Harland · 09-15-2008, 09:09 AM

I still prefer digital reports as well - unless it's something that's going to be difficult to learn technically (in which case a video demonstration is good).

lakshaybehl · 09-15-2008, 09:12 AM

Have them all...

Create the video and offer it with audio and transcripts as bonuses. Works for me... as well as many marketers who believe in videos.

lakshaybehl · 09-15-2008, 09:12 AM

Make sure that they are done professionally though.

giveusallfreedom · 09-15-2008, 10:32 AM

Quote:

Originally Posted by lakshaybehl

Have them all...

Create the video and offer it with audio and transcripts as bonuses. Works for me... as well as many marketers who believe in videos.

Yeah, that obviously takes care of all the options. I was actually wondering if adding videos or audio to increase perceived value was really just a perception thing or do people actually prefer this type of content.

TKemp22 · 09-15-2008, 12:47 PM

Definitely Digital

MikeAmbrosio · 09-15-2008, 12:56 PM

Me personally...

Depends on my mood on a given day.

Sometimes I like watching videos on my computer.

Sometimes I like to open a PDF, print it out and mark it up with notes.

Sometimes I like to load up audios on my Ipod and listen while on the treadmill...

That's why I tend to create products that utilize as many of these modalities as possible.

Good to know what your customers want though. Every time I have surveyed this very question, it tends to split evenly between video and written word...

Mike

Ricter · 09-15-2008, 01:04 PM

Kind of depends on the product, doesn't it? I mean, I want to see video for "How To Defend Against Knife Attacks" rather than read about it...

virtualpro · 09-15-2008, 01:12 PM

Whatever that give me less time to consume... unless, it is a good movie (video) so I don't want it to end so soon.

Also, I found video script is very good thing to read. Way better than reading a typical report because it is feel not so natural.

View Poll Results: AS A CUSTOMER, what form do you like to receive your product in? (Multiple choices allowed)
Online Video	5	41.67%
Online Audio	2	16.67%
Digital Report	8	66.67%
Physical Video	1	8.33%
Physical Audio	0	0%
Physical Report	0	0%
Multiple Choice Poll. Voters: 12. You may not vote on this poll

09-15-2008, 08:59 AM	#1
giveusallfreedom Billionaire in Training War Room Member Join Date: Jun 2008 Location: Okinawa, Phoenix, WI, etc. Posts: 221 Thanks: 0 Thanked 1 Time in 1 Post	IM Products Are a Dish Best Served...? Thought this would be an educational poll for all the product creators out there. AS A CUSTOMER, what form do you like to receive your product in? Online video Online audio Digital report Physical audio Physical video Physical report/book Video is obviously becoming more an more popular and audio was popular before that, but personally I was like a report. I like being able to scan through all the nonsense a lot of people put in their product as filler or as background information that I already know and get right to the new stuff. Also if I want to go back a double check something it's easier to find. I also like the instant download of whatever. Mail takes a really long time to get me, which contributes to it. (I'm still waiting to see Kern's Mass Control and I just ordered STSE 2.0 as you can see from my other post.) The exception to this being the hundreds of books I buy off of Amazon on a regular basis. But those are just my personal preferences. I also know that video, audio, and physical products all raise the perceived value of a product. Just wanted to know what your personal preferences were.

09-15-2008, 09:07 AM	#2
ripsnorta2 HyperActive Warrior War Room Member Join Date: Aug 2008 Location: Adelaide, South Australia Posts: 327 Thanks: 54 Thanked 23 Times in 18 Posts Contact Info	Re: IM Products Are a Dish Best Served...? I'm probably in the minority these days but I prefer the written word. I'm a fast reader and can tend to read documents and reports fairly quickly, but I find video and audio are too slow. I can also go back and reread something in a document, but that can be harder to do in a video.
	Cheers, John

09-15-2008, 09:09 AM	#3
Hamida Harland Senior Warrior Member War Room Member Join Date: Feb 2007 Location: UK Posts: 2,031 Thanks: 535 Thanked 255 Times in 193 Posts	Re: IM Products Are a Dish Best Served...? I still prefer digital reports as well - unless it's something that's going to be difficult to learn technically (in which case a video demonstration is good).

09-15-2008, 09:12 AM	#4
lakshaybehl Business Man War Room Member Join Date: Jul 2008 Location: Globe Trotter from Delhi, India Posts: 1,963 Blog Entries: 12 Thanks: 266 Thanked 459 Times in 145 Posts Social Networking Contact Info	Re: IM Products Are a Dish Best Served...? Have them all... Create the video and offer it with audio and transcripts as bonuses. Works for me... as well as many marketers who believe in videos.
	WARNING EXPLICIT: This is ugly... and this is the distilled truth ~~Traffic And Conversion - Lakshay Behl's Blog \|\| Myspace \|\| Facebook \|\| Tweet Me~~

09-15-2008, 12:47 PM	#7
TKemp22 Warrior Member Join Date: Sep 2008 Posts: 5 Thanks: 0 Thanked 0 Times in 0 Posts	Re: IM Products Are a Dish Best Served...? Definitely Digital

09-15-2008, 12:56 PM	#8
MikeAmbrosio Senior Warrior Member War Room Member Join Date: Jul 2002 Posts: 1,596 Blog Entries: 3 Thanks: 386 Thanked 477 Times in 301 Posts Contact Info	Re: IM Products Are a Dish Best Served...? Me personally... Depends on my mood on a given day. Sometimes I like watching videos on my computer. Sometimes I like to open a PDF, print it out and mark it up with notes. Sometimes I like to load up audios on my Ipod and listen while on the treadmill... That's why I tend to create products that utilize as many of these modalities as possible. Good to know what your customers want though. Every time I have surveyed this very question, it tends to split evenly between video and written word... Mike

09-15-2008, 01:04 PM	#9
Ricter Beware the Tantalus Field Join Date: Aug 2008 Location: Calgary, AB Posts: 351 Thanks: 9 Thanked 3 Times in 3 Posts	Re: IM Products Are a Dish Best Served...? Kind of depends on the product, doesn't it? I mean, I want to see video for "How To Defend Against Knife Attacks" rather than read about it...
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09-15-2008, 01:12 PM	#10
virtualpro Virtual Architect Join Date: Aug 2008 Location: Korea Posts: 30 Thanks: 0 Thanked 0 Times in 0 Posts	Re: IM Products Are a Dish Best Served...? Whatever that give me less time to consume... unless, it is a good movie (video) so I don't want it to end so soon. Also, I found video script is very good thing to read. Way better than reading a typical report because it is feel not so natural.