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#1 |
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IM? huh?
War Room Member
Join Date: Feb 2009
Location: PE, Canada
Posts: 85
Thanks: 14
Thanked 11 Times in 9 Posts
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Hey fellow warriors,
I have a small Web Design business and somebody told me basically that my salesletter pitch (if you could call it that) sucks, that it doesn't sell, which is why my sales have been down. I am in the midst of re-designing my site, to make it more catchy and professional and was wondering if I should re-write what I have on? or maybe hire someone to write it for me? What do you think? Is there someone that you could recommend? I welcome all PM's if you are someone who can help me for a decent price. My current website is in my signature if you have any pointers. Thanks! Aaron |
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#2 |
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gypsy accordion menace
War Room Member
Join Date: May 2006
Location: Amherst, Massachusetts
Posts: 3,163
Blog Entries: 11
Thanks: 75
Thanked 490 Times in 354 Posts
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Well... your site is pretty forgettable and unspecific.
While I'm sure you strive to deliver: * Great Rates * 100% Customer Satisfaction * Friendly Service * Professional Designs ... the truth is that consumers and business owner have been so over-marketed to with such chest-thumping, "We're the best because... we're the best!" type thing, they pretty much just ignore it and ask: "Where's the BeeF?" (Not-really) Actually what happens is they wonder for half-a-second how much it costs or what kind of specials you have or "what's this company got going for it the competition doesn't?", click on one or two of your headings, don't find any specific offer or element that hooks their attention... doesn't find it, and sidles-off across the street to check out the competition. In short: You are losing the battle for the buyer's mind here, and the root of the cause is a lack of specificity, front and center, about why they shouldn't leave your site in less than 5-seconds... ...in other words, when you answer the question "what can I do for my customers that they both want and need and how can a communicate that advantage instantly to every visitor?" then you will be on the way to having a viable USP (unique selling proposition) around which you can build a presence in the marketplace. |
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#3 |
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Senior Warrior Member
War Room Member
Join Date: May 2008
Location: South Florida
Posts: 1,828
Blog Entries: 1
Thanks: 105
Thanked 384 Times in 170 Posts
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Wordpress Salesletter Theme Create Salespages, Presells & PPC/CPA Landing Pages in Wordpress
PHP Link Cloaker: Hide Affiliate Links & Track Clicks. Secure, Web-Based, Admin Area. Unlimited Site License. Buy Me a Beer |
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#4 |
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Portuguese Warrior
War Room Member
Join Date: Nov 2008
Location: Good Old Europe
Posts: 1,095
Blog Entries: 1
Thanks: 348
Thanked 131 Times in 93 Posts
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Aaron, don't go changing everything JUST because others have this and that.
Different markets want different approaches: You need to focus on your target market before you think about your own design/sales pitch. The sites above may work well for some people while others choose some less BANG sites. Just my 2 cents. |
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Discover MiniSiteBox -- Yes, You get Professional Minisites... but you don't have to spend what others charge you for a "I've seen it before!!" sales page.
We just do our stuff from scratch. You just sit and cash in. |
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#5 |
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Happy Hooker
War Room Member
Join Date: Jun 2007
Location: North of the Peace River, Southwest Florida, USA.
Posts: 2,316
Thanks: 279
Thanked 465 Times in 303 Posts
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Aaron, you've made a typical designer mistake. You have a few 'cool' graphical things going on (the little hitch in your menu, the flash software thing, the lightbox faq) and very little real content.
Your only testimonial is rather weak. It says you got the work done on time and the site was ok. Those are conditions of entry if you really want to compete. You want people testifying that they generated real results (leads, sales, profits, even opt-ins) because of your work. Picky note: on your prices page, Americans typically put the $ before the numbers ($100, not 100$). Last thing - if your prospects are a little older, the smallish light type on the gray background can be hard to read. I'd up both the font size and the contrast, and consider switching to dark type on a light background for your text areas. Good luck to you... |
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[YOU], back by popular demand...
Salad is not food. Salad is what food eats... -- The REAL PETA, People for Eating Tasty Animals "I did not fight my way to the top of the food chain to eat tofu!" |
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#6 |
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IM? huh?
War Room Member
Join Date: Feb 2009
Location: PE, Canada
Posts: 85
Thanks: 14
Thanked 11 Times in 9 Posts
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Thanks everyone for your comments, it seems that I have a lot to think about
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| business, design, salesletter, web |
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