MMO Claims

7 years ago

Hey there!

Good question there is a reason for this but I really can't remember the specific answer.

I learned this is a marketing tactic to play with some sort of emotion, I have to dig up my notes on it!

But just consider this example would you buy a product that is $15 or $14.97?

99% more people would buy the $14.97 priced one because it looks cheaper

but really what's 3 cents? Well to people emotions they see it's cheaper!

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PPG19

7 years ago

Originally Posted by shaunybb

Hey there!

Good question there is a reason for this but I really can't remember the specific answer.

I learned this is a marketing tactic to play with some sort of emotion, I have to dig up my notes on it!

But just consider this example would you buy a product that is $15 or $14.97?

99% more people would buy the $14.97 priced one because it looks cheaper

but really what's 3 cents? Well to people emotions they see it's cheaper!

Hey Shauny, thanks. I completely agree on the product price. A 14.97$ product will sell better than the same product priced at 15$. The psychology behind this is a fact but gives me a different feeling when it comes down to monthly income claims..

Thanks

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Frank Donovan

7 years ago

It's another classic instance of marketers blindly following a practice without understanding the reasoning.

Some research into the psychology of sales copy has shown that using an exact figure can, in some cases, be perceived as carrying more credibility. For example: "I sold 537 copies of my product in four days."

This technique was widely reported in "guroo" circles, and many wannabe marketers seem to have misunderstood it to mean they have to quote exact numbers all the time.

So we see tag lines that read: "Click here to learn how to earn over $1604.21 per day!" - which is, of course, a bit daft.

Thanks
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PPG19

7 years ago

Originally Posted by Frank Donovan

It's another classic instance of marketers blindly following a practice without understanding the reasoning.

Some research into the psychology of sales copy has shown that using an exact figure can, in some cases, be perceived as carrying more credibility. For example: "I sold 537 copies of my product in four days."

This technique was widely reported in "guroo" circles, and many wannabe marketers seem to have misunderstood it to mean they have to quote exact numbers all the time.

So we see tag lines that read: "Click here to learn how to earn over $1604.21 per day!" - which is, of course, a bit daft.

Hey Frank thank you. Personally when i see claims about how many copies have been sold for a specific product somehow i trust them more than those really specific monthly income claims. My problem are the cents. Why a marketer would remember such a specific number when he is making that amount every month? It gives me the impression is something occasional, that happened only once maybe and that is not something that happens every month.. if it's true of course..

Thanks

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discrat

7 years ago

Originally Posted by Frank Donovan

So we see tag lines that read: "Click here to learn how to earn over $1604.21 in 2 days seven hours and 32 minutes 5 seconds !" - which is, of course, a bit daft.

Fixed that for you

Thanks
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DABK 7 years ago

No, no, no. It's got to be 7 seconds. Because studies show that 7 outperforms all other numbers. C'mon, D, get with the program!

Originally Posted by discrat

Fixed that fr you
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Mattj84

7 years ago

Great post! I definitely think that they may have made a certain amount of money 1x, so that's the number that they go off of. Whereas, a steady income wouldn't be as exciting to a potential buyer. What sounds better...$100 per day every month or $2,374 in 1 day? Just my two cents

Keep up the great posts!

Thanks

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johnben1444

7 years ago

If you have been into marketing online and sales you will know that your earnings or profit aren't a round figure all the time or most of the time.

Sellers are simply trying to be realistic with the figures they've earned.

I have seen scenario where a prospect feels something is not right about a service simply because the seller gave a round figure income claim.

Thanks

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DABK

7 years ago

The reason they do it, as Frank said, specific numbers were shown to work better in certain cases. Some marketers, took the research to mean that specific numbers translate into more credibility no matter what.

So, I earned $4,753.21 last month with AdWords, seems credible.
Learn how you can earn at least $4,753.21 with AdWords, does not.

But some marketers treat it as if it were a personal claim like the first version. Because they don't think things through. And because there are gurus that say you must do it. They're trying to water-down extravagant claims.

Kind of like forgetting what an estimate is:

My house is worth $245,175 is ridiculous. My house is worth about $245,000 is not.

Thanks

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Mattiyu

7 years ago

Human psycology suggest the oft added numbers play into the bargain part of their thinking. That number '7' plays nicely!
What resonates better
$97.00 or $100.00 ?
Think about it.