What's the question(s) YOU would ask

by KimW

Posted: 16 years ago 5 replies

INTERNET MARKETING

if you were interviewing a successful marketer ?

#questions

jhongren 16 years ago

Originally Posted by KimW

if you were interviewing a successful marketer ?

You can read the questions I have typed here:

http://www.warriorforum.com/main-int...tml#post105304
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- KimW 16 years ago
  
  You have some good questions there!
  When I saw the link and read the other posts (I have a habit of reading all posts in a thread to make sure I follow everything correctly) I was thinking I'm going to get all affilaite marketing questions, but your questions are very good.
  Thanks!
  
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  jhongren 16 years ago
  
  Hi Kim,
  
  You are welcome.
  
  90% of the questions should centre around the topic. In general, the flow is about the same. And remember to help the interviewee publicise his url or latest product.
  
  Everyone loves some publicity!
  
  Cheers,
  John
  
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  Heather Vale 16 years ago
  
  For me it depends on a lot of factors.
  
  "Successful marketer" in what?
  
  Affiliate marketing? Then I dig deep into how to be a successful affiliate, how to duplicate what the expert has done. What tools? What sites? What procedures? How to pick a good product? How to get a review copy? And then break those down into bite-sized chunks so people can duplicate it.
  
  Viral marketing? What is it? How to do it? Examples, case studies...
  
  Article marketing? How to pick a niche? Pick a topic for the article? How to write it? How to get click-throughs? How to do keyword research? How to test and track? Again, break it down step by step.
  
  Product Creation? Video marketing? PPC? Membership sites? List building? Email marketing? Offline advertising? What is the person's strength, what do they have to share, what can they say that will help others duplicate their success?
  
  And you have to know your audience, not just the expert's expertise.
  
  For example, I've interviewed Perry Marshall several times about PPC, but the questions were basic for a beginner audience, and deep case studies for an advanced audience. Each audience would have found the other interview useless.
  
  So it's not just about what questions you would ask on a generic basis; it's about tailoring your questions to a specific guest and a specific audience, and then listening to what they say and following up with more.
  
  cheers
  Heather
  
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  Steven Wagenheim 16 years ago
  
  That would depend heavily on what his main area of expertise was.
  
  For example, I'd ask Michel Fortin completely different questions than the
  ones I would ask of John Reese.
  
  I guess there would be some generic ones that might apply to everybody, but
  if I'm dealing one on one with somebody who has an expertise in a specific
  area, I'm going to concentrate on THAT area and save the generic questions
  for a "generic" marketer.
  
  Not that I know what a generic marketer is.
  
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  JayXtreme 16 years ago
  
  I'd ask them how they like their steak...
  
  I'm a super rare guy myself
  
  Peace
  
  Jay
  
  hey it'd get a different response, no?
  
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