When CONTENT STRIKES BACK with a VENGEANCE
Then at some point, I can't remember exactly when, I didn't win an Oscar for content writing, but I begin worrying more about the money I will earn than the quality I will deliver. It was just like in that story when you have both the devil and an angel resting and whispering on your shoulders. So, obviously my writing angel was telling me that wasn't right. Yet, the devil on my other shoulder whispered who cares and who reads all those things online that have been published and uploaded at an unimaginable rate and in insane quantities. You just do your job and get over with. Who cares? Who reads for real? People barely pass a headline or the first two line of text they're looking at. Why should you care?
Yeah really, why should I care? With so many wonders of our modern and brave new cyber world who worries about reading the quality stuff. Right? There are so many other things and forms, you can enjoy and invest your time in. Why bother with reading. So, one night I just become tired of all video games, movies, and TV shows. I wanted to read something interesting and meaningful for a change. Where and how to find such a rare thing these days? So, I searched and searched until I become tired and extremely frustrated. How many so-called writers are out there doing their job the same way I do? No wonder you can't find a good read.
Finally, I stumble upon an article that seemed like an average popular TV show review. However, that was only the first impression. When I scratched the surface, I could notice a superb style and quite an easy read. There were so many things to learn and guess about this guy from his writing. So many things he was able to show and so many opportunities he used to shine. So, I wanted to see and read more. I looked for this guy. Searched for more of his work. There it was, but in the limited quantities. I wish there was more. But I guess, I had to settle with what I found that night.
So, the good old quality content showed me its beautiful face in an ugly way. Just to show how important and powerful quality content can be. OK, the lesson learned, or maybe it is better to say, I was reminded of an important lesson. Have I changed as a result of this new voyage down the old road? Yes and no. No and yes. I'm still a writer of fortune, but every now and then, I stop for a moment and I write something as if I'm going to get an Oscar for it. If you are a heartless writing mercenary, you will never be happy. If you are a helpless visionary writer, you will eventually starve. Somewhere in between, as an anomaly or as a hidden jewel the quality content survives and prevails. Every now and then, content strikes back with a vengeance.
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