Facebook Conversion Tracking
Hi,
I am curious about the accuracy of using the Facebook pixel to track sales through to the website. I have created a custom audience based on previous website traffic and the conversions are a lot higher for this group than others however the sales do not come through on the site. I was wondering if Facebook is tracking conversions that happened prior to the customer viewing the advert. i.e. someone visited the site, purchased a product then saw the ad on Facebook. Would this be tracked as a successful conversion and if so, is there a way to change this so it only tracks conversions on users after the ad has been shown to them?
I am struggling to measure the ROI on social campaigns as the numbers do not seem to add up
I am curious about the accuracy of using the Facebook pixel to track sales through to the website. I have created a custom audience based on previous website traffic and the conversions are a lot higher for this group than others however the sales do not come through on the site. I was wondering if Facebook is tracking conversions that happened prior to the customer viewing the advert. i.e. someone visited the site, purchased a product then saw the ad on Facebook. Would this be tracked as a successful conversion and if so, is there a way to change this so it only tracks conversions on users after the ad has been shown to them?
I am struggling to measure the ROI on social campaigns as the numbers do not seem to add up