Need all your experience
Hi Warriors. This is gonna be a long story but Ill try to make it really cool to read with some tl;dr (too long didnt read resume for each paragraph).
Introduction
Recently (2016-10-23), I launched my first eCommerce. Made with Alidropship plugin, Im selling Pug related items (t-shirt, shoes, jewelry, etc). The name is PugForLife. I created a Facebook and Instagram page. The goal was to provide pug owner low prices everyday life items so they could have a smile every time they use it.
tl;dr: Launched an eCommerce where I sell Pug related items in 2016-10-23).
Strategy used
1- At first, I called my page in a few pug lover groups who allowed me to do. I also paid like 30-40$ in Facebook ads to get like on my page. I reached like 350 likes.
2- I tried to sell some basic stuff through Facebook ads on my page and on Facebook. Tried with pug slippers, pug beanie, pug underwear, pug watch. Paid like 75$ pubs and got 0 sale.
3- I also tried to generate traffic on my website with blog post. I rate the quality of my post on a scale of 0 to 10 a 5. It was easy reading stuff. No sale reported with this.
4- To add more credibility to my Facebook page, I paid low cost facebook ads and got like 1,000 new likes on my Facebook page. They were like from Pakistan and Indian peoples. (First big mistake here.) I have now low quality likes on my Facebook page and it gave nothing. It just cost me more if I want to pay for ads on my page.
5- Im on a lot of pug groups, and Im trying to look at what people buy when they share something. I approached people who were sharing items at higher price than what Im selling and told them I have it too for lower. It usually worked.
6- For the moment, Im trying to sell something free and tell people to only pay for shipping. Its a low cost item and I ask 5$ for the shipping. Im also trying Reddit ads.
So in resume, paid approximately 100$ in ads, got 0 sale from this. I made 200$ revenue for a profit of 100$ with no ads technics. Traffic on my website is 1929 since the launching for 4 sales.
tl;dr: Tried a couple of things, did mistakes and spend $$ in ads for a couple of likes and no sales. What worked a little bit is writing to people who said they needed stuff directly.
My questioning
I admit that my researched before this project were unperfect. I failed pretty much everywhere and I thought my niche didnt have a lot of competitors but he does. I also didnt look on google keywords planner like I should have done it. I ****ed up here big times. So I wonder if my niche is not too small for the competitors there.
tl;dr: Is my niche too small for how much competitors there is?
I also wonder if I have to spend more money to get visibility for my brand. I sure do, but it is worth the shot? I know that no one can answer this, I need to try. But the fact that Im not able to sell the most popular items from Aliexpress with Facebook ads make me think this niche is not a good one.
tl;dr: My 0 sale from Facebook ads makes me doubt about the rentability of my niche.
Conclusion
So guys, what do you think about this? I dont want to be someone whos going from project to project because its not going fast. I just want to be able to analyse the facts and act.
Big tl;dr: Is it normal that I dont get any sale when spending money in Facebook ads to sell popular products?
Thanks guys. Im french so sorry if my english gave you cancer.
Chad.
Introduction
Recently (2016-10-23), I launched my first eCommerce. Made with Alidropship plugin, Im selling Pug related items (t-shirt, shoes, jewelry, etc). The name is PugForLife. I created a Facebook and Instagram page. The goal was to provide pug owner low prices everyday life items so they could have a smile every time they use it.
tl;dr: Launched an eCommerce where I sell Pug related items in 2016-10-23).
Strategy used
1- At first, I called my page in a few pug lover groups who allowed me to do. I also paid like 30-40$ in Facebook ads to get like on my page. I reached like 350 likes.
2- I tried to sell some basic stuff through Facebook ads on my page and on Facebook. Tried with pug slippers, pug beanie, pug underwear, pug watch. Paid like 75$ pubs and got 0 sale.
3- I also tried to generate traffic on my website with blog post. I rate the quality of my post on a scale of 0 to 10 a 5. It was easy reading stuff. No sale reported with this.
4- To add more credibility to my Facebook page, I paid low cost facebook ads and got like 1,000 new likes on my Facebook page. They were like from Pakistan and Indian peoples. (First big mistake here.) I have now low quality likes on my Facebook page and it gave nothing. It just cost me more if I want to pay for ads on my page.
5- Im on a lot of pug groups, and Im trying to look at what people buy when they share something. I approached people who were sharing items at higher price than what Im selling and told them I have it too for lower. It usually worked.
6- For the moment, Im trying to sell something free and tell people to only pay for shipping. Its a low cost item and I ask 5$ for the shipping. Im also trying Reddit ads.
So in resume, paid approximately 100$ in ads, got 0 sale from this. I made 200$ revenue for a profit of 100$ with no ads technics. Traffic on my website is 1929 since the launching for 4 sales.
tl;dr: Tried a couple of things, did mistakes and spend $$ in ads for a couple of likes and no sales. What worked a little bit is writing to people who said they needed stuff directly.
My questioning
I admit that my researched before this project were unperfect. I failed pretty much everywhere and I thought my niche didnt have a lot of competitors but he does. I also didnt look on google keywords planner like I should have done it. I ****ed up here big times. So I wonder if my niche is not too small for the competitors there.
tl;dr: Is my niche too small for how much competitors there is?
I also wonder if I have to spend more money to get visibility for my brand. I sure do, but it is worth the shot? I know that no one can answer this, I need to try. But the fact that Im not able to sell the most popular items from Aliexpress with Facebook ads make me think this niche is not a good one.
tl;dr: My 0 sale from Facebook ads makes me doubt about the rentability of my niche.
Conclusion
So guys, what do you think about this? I dont want to be someone whos going from project to project because its not going fast. I just want to be able to analyse the facts and act.
Big tl;dr: Is it normal that I dont get any sale when spending money in Facebook ads to sell popular products?
Thanks guys. Im french so sorry if my english gave you cancer.
Chad.