All-In-One: Creating & Publishing Short Reports

by Administrator 49 replies
All-In-One Threads:

All-In-One threads is something I'm starting here where we as a group try to list damn near everything known about the subject of the thread. When you see an All-In-One thread feel free to speak up. It can be a 'secret', just a technique you happen to use or even something you haven't used, just heard about - whatever. Feel free to join in.

Please do not use the term All-In-One anywhere on this board. It will be saved for these threads specifically so at some point all one will have to do is search for the term "All-In-One" and all these threads will be easily found. At some point these will become some of the most sought after threads on the forum so it might be a good idea to participate if you have something to say people are going to really like.

If you have a great idea for an All-In-One thread please send me a PM and let me know about it.

To Find All All-In-One Threads Just Click Here: WarriorForum - Internet Marketing Forums - Threads Tagged with allinone

Thank you..

Creating Hot little Reports have made a lot of people some great money. Please list any tips, ideas, sources or strategies you use to create short reports one after the other...



#main internet marketing discussion forum #allinone #report #short #writing
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  • Profile picture of the author vicone
    I spend a lot of time making small reports for bonuses and as free giveaways for optin pages. An invaluable aid is OpenOffice, especially Writer, as it is a joy to use and makes it quick and easy to produce PDF products.

    As most are aware, it is a one-click operation to generate a PDF.

  • Profile picture of the author John Taylor
    1. Start by identifying a problem or situation in a niche
    where people will spend money for a solution or answer.

    3. Research niche forums, Yahoo answers, FAQ pages
    and other authority sites within the niche to indentify
    the real crux of the problem.

    4. Write a very basic salesletter. Start by outlining the
    problem. List the "symptoms" and any feelings or emotions
    that are attached to the problem. Find a context or story
    that explains how you found the answer. List all the ways
    the customer will benefit from your content.

    5. Write an outline of your short report using the sales
    copy as your guide. Be sure to address all the issues in
    your list and to deliver the benefits that ypur copy promises.

    6. Be sure to create a table of contents with clickable
    links to each chapter. Include a header, footer and an
    author profile (include links to your other products)

    7. Where appropriate add images to add impact and
    to show examples.

    8. Get a friend to proof read your document. When you
    happy, convert to PDF.

    9. Set up your sales copy and product deliver system. (Be
    sure to check everything)

    10. Launch your product.

    11. Seek feedback & testimonials from customers and set
    up a split testing script to find the optimum sales copy

  • Profile picture of the author Andy Fletcher
    Make sure you capture the email address of every buyer on to a list. Each individual report is often not very profitable. The real profit comes from being able to drive masses of buying traffic to each new report. Particularly traffic that knows you, knows the reports and are hungry for more.

    To complicate it slightly further (but in a good way) offer 100% instant pay commission on every report and you'll find it a lot easier to get affiliates promoting you. Far too many people baulk at giving away all the money but you're only giving away "all the money" on the first sale. After that the buyer is yours and you can promote to them again and again.

    Think long term. Build a brand around the reports and watch the sales grow.
  • Profile picture of the author Jag82
    I'm in full agreement on the 100% commission strategy.

    If you are pricing your report low, then it's even more critical to use this strategy. Because the aim in mind is to grow your list. Which you can then sell again and again on the backend.

    Most marketers don't do this. Because they feel that they are giving away their profits.
    To me, that's small thinking.

    Think about this. The sales that come from affiliates are not a result of your efforts anyway. You don't actually lose anything. But what you gained is the affiliates' motivation to promote a 100% commission product.

    With the customers in the bag, now that sets you up for bigger things to come.

    Anyway I will assume you will drive you own traffic. So it's still possible to earn from the front end too. It doesn't mean you earn nothing if you give 100% commission!

    A good script to do this, which I cannot recommend highly enough is Sid Hale's Rapid Action Profits:
    => Rapid Action Profits

    Another tip for fast report creation:

    Dictate to Dragon Naturally Speaking and let the computer all the typing for you. You would be able to get a 20-30 pages report in 2 hours.

    I picked up another killer tip from Paul Myers on how to extend your productivity with DNS. That is if you are often out on the go, you may just want to record down your thoughts on an MP3 recorder whenever convenient.

    Then use DNS to transcribe your recordings. You can have your dinner and come back to find all your ideas all typed out. Now how's that for leverage? Seriously killer tip from Paul.

    • Profile picture of the author Lance K
    • Profile picture of the author matsumoto2307
      Originally Posted by Jag82 View Post

      I'm in full agreement on the 100% commission strategy.

      If you are pricing your report low, then it's even more critical to use this strategy. Because the aim in mind is to grow your list. Which you can then sell again and again on the backend.

      Most marketers don't do this. Because they feel that they are giving away their profits.
      To me, that's small thinking.

      Thanksk for the great tip. I didn't think of that! Will make sure to implement this strategy.

      Thanks again!!!
  • Profile picture of the author TiffanyLambert
    I know I have a post in the War ROom detailing this, but I'll give the basics here:

    1.)Use a forum in your niche to view threads for report ideas. Just the thread title, asking a question, will be enough for you to say, "I can write a short report about that!"

    2.) Don't steal other people's ideas. Someone asking a question in a forum and you using that as a basis to create your product is different from you going into the thread and cutting and pasting everyone's helpful answers into your own report. Don't do it. Give your own unique, personal slant in the report.

    3.) Don't worry about page count. A quick short report can be just as valuable at 3 pages as it is 300 - sometimes even more so. It all depends on the quality of the information inside.

    4.) Make money reports sell quickly in this economic climate. It's just an fyi, but don't go making one to sell as a WSO and then go posting in the WF main section that you need $1,000 by Friday or you'll lose your home, too. Credibility matters.

    5.) Flesh your short report out into a full product later. My Squidoo product started out as a short $10 report that was 14 pages long - I launched it as a WSO. Weeks later it was 90 pages, had everyone from John Reese to Yanik Silver promoting it for $47 (John even w/out an aff link). Don't leave your short reports to wither and die if they have more potential at a later date.

    Not Seeing Success? Let Me Help You!
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  • Profile picture of the author gjabiz
    Here's a little report on the subject of HOTSHEETS, which are very short "reports" the report and if you have any questions, I'll answer them here, OK?

    HOT little "reports" are doing well BOTH online and off.

    EXAMPLE of a HOTSHEET which could easily be converted to an article


    PS. This was a gift to War Room members, now it's for everyone. The REASON I'm making it so available is I'm very OPEN to Joint Ventures with anyone with a good HOTSHEET or Special Report Idea...I've got a few lists to make offers to.

    OH. Is there anyone in your neck of the woods publishing a PET FRIENDLY apt/housing guide? It is a wanted and needed service in all areas as more and more PETS need places they can move in with their Mommies and Daddies. Find all the Pet friendly housing in your area and create a HOT little report (maybe a blog?) that you could maximize profits on (ads, adsense, sponsors, etc.)
    • Profile picture of the author Brian Cook
      I have put together (and sold) many short reports
      over the years, and I typically get all the information
      I need for each topic from the public domain (such
      as .gov websites).

  • Profile picture of the author John Taylor
    Remember that short reports can be...

    • Used as a list builder in exchange for email address.
    • Submitted to free ebook sites for links and traffic.
    • Made brandable and given to subscribers, customers & affiliates.
    • Sold as entry level products using $7 and RAP scripts.
    • Submitted to give away events
    • Used as bonuses for your own products.
    • Offered as bonuses for customers who buy through your affiliate link.
    • Sold with resale, or master, rights.
    • Used as a downsell on a larger product
    • Sold as a PLR product.
    • Used to presell products as a "review Report".
  • Profile picture of the author JasonParker
    I haven't written one in a long time, but here's what I do...

    * to create the PDF files.

    *Techsmith's Snagit for taking screen shots... insert the images into your open office document

    * script or script and offer 100% commissions

    *get an ecover made from a one of a couple graphic artists on Warrior Forum

    *write a kickass sales page. The one you get when you buy $7 Secrets is good to swipe from. It has a killer close already embedded in the template you get.

    *sometimes put it on the WSO forum for a little less
  • Profile picture of the author Brad Spencer
    Some things are better said in a short report.

    I've sold a short report that is 8 pages (including the title page) on Eliminating information Overload.

    Make sure you're subject isn't contradicted by the size of your report. I wrote 8 pages on the subject so someone could read it in 30 minutes and be using it.

    Lastly, don't overdo your report. The key is the concise nature of it.

    Problem well stated + Solution Well Stated= Satisfied Customer.



    PS- For your salesletter, pound home the solution that your report provides...not the size of it...
    • Profile picture of the author Kevin AKA Hubcap
      Make use of color and graphics. A big part of our learning is visual. Take advantage if this by including graphics, diagrams, flow charts etc that reinforce your position.

      Also, don't be afraid to embed short videos into your PDF. This can breathe new life into it and give it a higher perceived value.

  • Profile picture of the author Imran Naseem
  • Profile picture of the author Sagar Mehta
    In case it's getting hard to think of a topic to write the hot report on, use this idea:
    1. Try to think of all the problems your target market or niche may be facing. is a very handy tool hear and so are niche forums.
    2. Pick ONE problem that's shared by a majority of your target market. This problem should be one on which you find a lot of articles or a lot of posts on a niche forum asking the same question over and over
    3. Write your report talking about this ONE problem and provide a solution that they can use IMMEDIATELY
    4. Upsell them on an advanced ebook which solves this problem even better and many other problems if possible.

    Need AWESOME Customer Support For Your Product / Service / Upcoming Launches? > Click Here <
  • Profile picture of the author Will Edwards
    To create your report, you will need a PDF compiler. There are many available on the net both free and paid. My recommendation is to use eWriterPro because not only is it a great piece of software in its own right, but you can also sell it for profit too.

    As my gift to fellow Warriors, you can get a free copy here ...

    This is something that will serve you for years to come and, hopefully, you will make a little bit from it too.


    Whether you are a Reader, an Author or a Website Owner, we have something for you!

    Books that Inspire
    • Profile picture of the author Jag82
      To extend the value of your report, consider adding
      additional (bonus) components such as:

      - Audio version
      - Video version
      - Cheat sheets
      - Templates
      - Swipe files
      - Email consultation
      - Entry to membership
      - Resource file

      You can either put them in together as the front
      end, or compile to sell them at the backend.

      Since these are all related, it is easy to up-sell.

      Again, a script like Rapid Action Profits (RAP) can easily
      allow you to do a one time offer after the initial front end sale
      has been made.

      To take it a step further, encourage your customers to
      promote your products.

      Since they have bought it, and alreadu know the
      stuff you are capable of producing, they are more
      likely to promote for you.

  • Profile picture of the author Bev Clement
    If you're going to use PLR articles which are in text format use Rough Draft which allows you to see them, edit, grammar, spell check and save in a RFT format. You can then covert using Open Office or even better the Warrior Forum PDF which is a brilliant tool.

    If you get writers block use ywriter which will help you to create the story.

    What you don't want to do is write a bland, uninteresting report which nobody wants to read.
    • Profile picture of the author marciayudkin
      One thing no one has mentioned so far is to create and distribute press releases about your reports, whether your reports are free or for sale.

      Actually, you can write numerous press releases for the same report, as long as you use a somewhat different headline, a variation on your lead and different tips in the body of the release.

      Here are two samples I wrote and distributed that show this technique:

      In fact, I did five releases for the same report! But those two should give you the idea.

      Press releases give you high-quality links to your site, bring people to your site, inspire publishers to tell their readers about your content and more.

      Marcia Yudkin
      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
  • Profile picture of the author James Pateman
    This one's worth a look:

    Content Writing & Article Writing Guide - Find the Best Content Writers

    (Disclosure: I have no commercial interest through this link)
    James Pateman
    • Profile picture of the author Jill Carpenter
      This is how I create a report or e-book on a Mac.

      I use Iwork, and specifically a program called "pages."

      I use a blank document format.

      It allows me to easily add page numbers, and has an area at the bottom where you can center things and put your web address or what ever that will appear on every page.

      If I am looking for a picture to add to a free report on the cover, I go to stock.xchng - the leading free stock photography site and look for free images that I can use. Another thing you can use is public domain images.

      Formatting with pages is pretty straight forward.

      When the document is finished, you can export to a pdf.

      Please note - this is not a locked document.

      In order to lock it up, I open it into adobe acrobat and pop on the security feature with a password.

      Then, save it and load the ebook/report up to my host.

      I have also added reports as an attachment to the first AR that goes out within aweber.

      "May I have ten thousand marbles, please?"

  • Profile picture of the author FrankJohnson
    Following on Jill Carpenter (avenuegirl)'s post above, another good source of free images for short reports is Flickr.

    Use advanced search, and choose these two options near the bottom of the advanced search page: 1) Only search within Creative Commons-licensed content; and, 2) Find content to use commercially.

    Then on the photo page, check the link about rights under the Additional Information section near the bottom of the right-hand column to know what you need to do to be able to use the photo commercially. Often, attribution (in the form requested by the photographer) is the only thing that is necessary.

    Of course, an email to the photographer telling them how you're using their picture would be nice, but not usually required.

  • Profile picture of the author JamesPenn
    Hi Warriors

    Fantastic thread. Creating and selling short reports is a fantastic business model that I've used for years.

    A few years ago I created a product called Short Report Profits that details the exact system I use to come up with ideas, create short reports, sell thousands of copies and to build a cash cranking backend.

    I've sold over 1,000 copies of Short Report Profits at $27, but Warriors can have it for free at the link below.

    Short Report Profits

    Hope you like it.

    James Penn
  • Profile picture of the author seanyd
    I use openoffice great tool for creating pfd`s

    Don`t sell . Participate
    Traffic Blog

  • Profile picture of the author Matt Bard
    I just suggested this on another thread.

    Find PLR products that have a sales page with plenty of bullet points and find the answers to those bullet points in the ebook.

    Now each of those chapters that go along with the bullet point is a short report with a title.

    If the topic of the PLR is "traffic" and one of the points is "4 Hidden Traffic Sources Revealed" then that is the title of your report.

    Look for PLR sales pages with plenty of points and these can become Hot Reports.

  • Profile picture of the author derrickvandyke
    I have a Word template that I use for every report. It includes pre-formatted headline, subhead, bonus box, legal, etc. and I use the H1, H2 tags for sections, which automatically creates a table of contents.

    Word 07 converts to PDF. But I also use Acrobat to secure the document.

    I use Viral PDF to make a brandable file and give it away to my subscribers. Sometimes, I give them a squeeze page with it. That gives them a complete system they can use to build a list and make money from the affiliate links. I benefit when people come back to my squeeze page to get the branding rights.

    I also sell short reports (15 to 20 pages) for $7, I sell the resell rights for $17, and sell the branding rights (with MRR) for $27. Most people buy for either $7 or $27. I give all three options on the sales page instead of upselling on the order page. Nice graphics add value to the reseller package.

    If you use this strategy, always put your resellers on a different list so you can follow up with other resell rights products. Some people will buy everything you sell for years if you know what they want.
  • Profile picture of the author dndoseller
    Putting my SongMix Method report on Clickbank was the key success factor for me.

    Affiliates come out of nowhere just through the CB system.

    It was a summary of my songwriting teaching notes that I made into a pdf, put up a sales page on CB and it sits there are sells copies every week now.

    I keep loving the Internet.
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