How I stopped Losing Money and Started Making Money With Online Marketing

Value Speaks Louder Than Ads, Or How I Stopped Losing Money and Started Making It
I sucked at the internet and at internet marketing. I couldn't make a dollar no matter what I was doing. Everything that I tried just kept losing me money. Until, I heard two things that finally got into my head. One was Rich Schefren talking about how he gave away full courses and his business started to grow even more. And then it was Dan Kennedy talking about how it's never a concern about what information you give people, or put in your books, cause people still want more information.

So, I started releasing real content, real information, unencumbered by the idea that I'm giving too much away. My father kept saying, "But you're giving it all away." But, that was when the money started to come in.

There is a key to content, I started to find out, that drives even more business, and that allows you to give away the best information that gives people the most value and that they can get stuff from, but, still want more.

The answer is, give them the what but not the how. You can take people through entire strategies that explain to them what to do, but never gets involved with how to do it. As I did this, I started getting huge responses from people, I started booking up client after client, and not needing to worry about where my next client was going to come from.

But, I wondered what would happen if I started adding some how's in there.

And so, I discovered this intriguing formula that I thought other's might like with their content marketing.

I take any process (this could be for weight loss, confidence, leadership, marketing, consulting, just about anything), and I break it down to 5 to 10 steps, and I give two to four steps with the How.

Now, everything I'm giving them is valuable information, and creates for them the conscious incompetence needed to get any success. But the first two to four strategies are meant to create conscious competence, so that they feel completely learned and ready for success.

The goal of these two steps is that they can take immediate action on these two pieces of content and get value, some greater understanding. This means that they'll then have to either abandon going forward, go to self-study to learn how to do what you showed them, or get your material or services.

Just some fun work on the content creation that I've been putting together lately as I've been working with different types of businesses and finding that this type of content creation works through any business and attracts a lot of people that consistently start to become buyers.

Hope this helps.