Rotation Script for OTOs- Any ideas?

Brad Spencer · 09-11-2009, 08:02 AM

Hey Warriors,

I was wondering if anyone knows of a script, html code, or some other computer system (can't say I'm knowledgeable in Java but this should be possible) that can automatically rotate between 4 different OTOs that are totally different in terms of item, price, and delivery method and track which one is the best?

Basically, I want to test a whole bunch of offers without resorting to manually doing tests with Website Optimizer from Google.

It would be nice to have something that could say "You sold 3 of these with 78 views, 5 of that with 96 views, 4 of those with 35 views, and 12 of these with 120 views" and then I'd be able to calculate visitor value from that...

Would appreciate anyone's help in this matter...and if you don't have a ready-made solution please tell me where I could look and do more research on this.

Cheers,

Brad Spencer

Rob Hall · 09-11-2009, 08:09 AM

Hi Brad,

Isn't this what you can do with Google Website Optimizer but even more extensively with multivarient testing?

It's just a case of setting the thank you page URL as the goal page and then you can track the results via that. At the moment I don't know of a better system than that, especially at the price

What are the reasons for not wanting Google Website Optimizer?

Rich Creal · 09-11-2009, 08:14 AM

Sign up for Ultracart (30 day free trial). It has built in upsell after technology and you can specify different paths for the upsells.

For example, you want to test 4 different products:

10% of traffic product A --> B --> C --> D
50% of traffic product B --> A --> C --> D
40% of traffic product A --> C --> D --> B

You get the idea. Very powerful to test different combinations of offers.

Brad Spencer · 09-11-2009, 08:15 AM

Basically, my understanding of multivariate testing is you track 5 headlines, 3 sub head, 4 order buttons, and then it combines them together in various ways to see what combo is best. That's not exactly what I'm doing.

I'm wanting 3 seperate offers to see what people actually want to buy for a certain free product.

For example, let's say I have a video marketing product for newbies...I want to test 2 offers, one being a "eliminate newbie problems" and the other being "advanced video marketing tactics" for example.

One could say that people who optin for a free video marketing product are interested in video. However, I have a feeling the data might show that they are actually newbies not knowing what to do so they would also probably buy the "newbie problem" product.

I could see it going either way.

I guess I could test with A/B split testing two offers but i'd like to do 3 or 4 at a time and just login to an admin panel and get my data. Might be too much to ask but i've seen this stuff being done before.

Google Optimizer is awesome just might not be strong enough to do what I want without running 3 or 4 different experiments (time consuming and tedious).

Cheers and Thanks For Replying,

Brad Spencer

Quote:

Originally Posted by Rob Hall

Hi Brad,

Isn't this what you can do with Google Website Optimizer but even more extensively with multivarient testing?

It's just a case of setting the thank you page URL as the goal page and then you can track the results via that. At the moment I don't know of a better system than that, especially at the price

What are the reasons for not wanting Google Website Optimizer?

Brad Spencer · 09-11-2009, 08:28 AM

Thanks Rich,

I appreciate that idea. I guess I was hoping for something more simple not a series of upsells. This is all just a simple OTO for a free optin product not an intense course with bunches of options.

I will store this idea away when I build a shopping cart.

Thanks again,

Brad

Quote:

Originally Posted by Rich Creal

Sign up for Ultracart (30 day free trial). It has built in upsell after technology and you can specify different paths for the upsells.

For example, you want to test 4 different products:

10% of traffic product A --> B --> C --> D
50% of traffic product B --> A --> C --> D
40% of traffic product A --> C --> D --> B

You get the idea. Very powerful to test different combinations of offers.

Rich Creal · 09-11-2009, 08:47 AM

You can use the s/c to just rotate a series of one offer (upsell or freebie) also. No need to have successive products in different orders.

09-11-2009, 08:02 AM	#1
Brad Spencer Senior Trusted Advisor War Room Member Join Date: Dec 2007 Location: Winter Garden, FL Posts: 2,125 Thanks: 900 Thanked 550 Times in 288 Posts Social Networking Contact Info	Rotation Script for OTOs- Any ideas? Hey Warriors, I was wondering if anyone knows of a script, html code, or some other computer system (can't say I'm knowledgeable in Java but this should be possible) that can automatically rotate between 4 different OTOs that are totally different in terms of item, price, and delivery method and track which one is the best? Basically, I want to test a whole bunch of offers without resorting to manually doing tests with Website Optimizer from Google. It would be nice to have something that could say "You sold 3 of these with 78 views, 5 of that with 96 views, 4 of those with 35 views, and 12 of these with 120 views" and then I'd be able to calculate visitor value from that... Would appreciate anyone's help in this matter...and if you don't have a ready-made solution please tell me where I could look and do more research on this. Cheers, Brad Spencer
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09-11-2009, 08:09 AM	#2
Rob Hall HyperActive Warrior War Room Member Join Date: Feb 2008 Location: Lincoln, England Posts: 208 Thanks: 2 Thanked 20 Times in 15 Posts	Re: Rotation Script for OTOs- Any ideas? Hi Brad, Isn't this what you can do with Google Website Optimizer but even more extensively with multivarient testing? It's just a case of setting the thank you page URL as the goal page and then you can track the results via that. At the moment I don't know of a better system than that, especially at the price What are the reasons for not wanting Google Website Optimizer?
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09-11-2009, 08:14 AM	#3
Rich Creal Active Warrior Join Date: Sep 2009 Posts: 34 Thanks: 0 Thanked 5 Times in 5 Posts	Re: Rotation Script for OTOs- Any ideas? Sign up for Ultracart (30 day free trial). It has built in upsell after technology and you can specify different paths for the upsells. For example, you want to test 4 different products: 10% of traffic product A --> B --> C --> D 50% of traffic product B --> A --> C --> D 40% of traffic product A --> C --> D --> B You get the idea. Very powerful to test different combinations of offers.

09-11-2009, 08:47 AM	#6
Rich Creal Active Warrior Join Date: Sep 2009 Posts: 34 Thanks: 0 Thanked 5 Times in 5 Posts	Re: Rotation Script for OTOs- Any ideas? You can use the s/c to just rotate a series of one offer (upsell or freebie) also. No need to have successive products in different orders.