Are websites the new real estate?

18 replies
I live in Toronto where there is a huge real estate bubble. What that means is that homeowners are experiencing huge asset appreciation as more and more migrants flock to the city and drive up the price of housing exorbitantly. On the other side of the country, in Vancouver, the same thing is happening but on a larger scale. Asian investors are able to get huge loans from banks to buy and hold real estate, driving up the cost of housing and even creating a housing crisis for locals who are unable to find a place to live at a reasonable price. The problem has gotten so bad that the local government instituted a special property tax for unoccupied houses of $10,000 PER DAY.

I guess foreign investors can no longer buy an expensive house and just let it sit there until they sell it for 50% profit in 3 years.

Now that it's impossible to invest in real estate, I started looking at other places to invest my excess capital and I got really interested in websites that are generating positive cash flow as an asset that can both hold value and generate income. The great thing about this idea is that you can actually build a portfolio of wealth generating assets that will hopefully last into the future, especially if you're looking at getting into evergreen niches like finance and banking, weight loss or others.

I started looking though Flippa to get a sense of what options are available in terms of websites for purchase and some of them look almost too good to be true. For example, a stable RL business can often be purchased for 5-10x the annual revenue that it generates but some of these businesses can actualize a positive return on investment after the first few months only. I guess this is because a website is slightly less stable than a business when it comes to generating revenue.

Here's what I'm hoping to learn:

-Does anyone here have experience with buying or selling websites on flippa?
-Has anyone experimented with investment in websites? If so, what was the end result?
-What due diligence is required to make sure that things move in the right direction when taking over the website? How do you verify the reported traffic, traffic sources and revenue?
-What is the number one reason that someone typically sells their website and what unique insight do people have that makes them sell a $$ generating asset to somebody else instead of just maintaining it?

Any input and discussion will be appreciated!
#estate #real #websites
  • Profile picture of the author writeaway
    Beware of PBN-powered sites.

    If Google has a hiccup or if your site gets a real niche-specific competitor, kiss all that passive income goodbye.
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  • Profile picture of the author PPG19
    Originally Posted by Will Iam View Post

    For example, a stable RL business can often be purchased for 5-10x the annual revenue that it generates
    That is also true with a stable and "real" online business but not those website you find on Flippa (at least 90% of them) which usually are sold for 12 to 18 months Profit not revenue and i think is kind of ridiculous in my opinion and is ruining the market. As a long time Flippa user i would say to be cautious and do as much research as you can before buying a site. There are a lot scams there.

    Good luck!
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  • Profile picture of the author Will Iam
    Sorry guys, I'm a little bit new so I'm trying to understand your points more clearly. I looked up a PBN and understand that it means a private blog network, so people buy a bunch of domains and they own a whole bunch of blogs and they can use them to actually link to each other and drive profit to the money site.

    Another thing I understand is that when you buy expired domains for a PBN, they rank faster because their age makes them more authoritative so Google ranks them preferentially compared to other websites and they can provide more link juice to your money page. It looks like you basically make the up-front investment in the domain, spend a bit of time putting things together, than hope it ranks and starts bringing in a little bit of traffic that you can push towards your money site along with some authoritative backlinks. Once you repeat this process a bunch of times, you have traffic flowing to your money site and things are good.

    PPG19 - can you explain why you feel these websites are ruining the market? Do you mean from a seller's standpoint that they are selling for 12 months revenue instead of 60 and driving down the potential sale prices of quality businesses? Do you think this is at all justified by how finicky online businesses can be, especially in niches that may not always be around (like hoverboards for example).
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    • Profile picture of the author PPG19
      Originally Posted by Will Iam View Post

      Sorry guys, I'm a little bit new so I'm trying to understand your points more clearly. I looked up a PBN and understand that it means a private blog network, so people buy a bunch of domains and they own a whole bunch of blogs and they can use them to actually link to each other and drive profit to the money site.

      Another thing I understand is that when you buy expired domains for a PBN, they rank faster because their age makes them more authoritative so Google ranks them preferentially compared to other websites and they can provide more link juice to your money page. It looks like you basically make the up-front investment in the domain, spend a bit of time putting things together, than hope it ranks and starts bringing in a little bit of traffic that you can push towards your money site along with some authoritative backlinks. Once you repeat this process a bunch of times, you have traffic flowing to your money site and things are good.
      Beware of building a PBN, is considered black hat by Google.

      Originally Posted by Will Iam View Post

      PPG19 - can you explain why you feel these websites are ruining the market? Do you mean from a seller's standpoint that they are selling for 12 months revenue instead of 60 and driving down the potential sale prices of quality businesses? Do you think this is at all justified by how finicky online businesses can be, especially in niches that may not always be around (like hoverboards for example).
      Yep, this is exactly what i meant.
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  • Profile picture of the author alldigitalbiz
    Hi there.
    I think that you can sell your website and make more profit than selling a Real Estate but you have to be cautious with this because there are a lot of Scammers on Internet and be as transparent as possible with buyers. If you have more informacion to prove to potential buyers will be better to close the deal.
    - Your website traffic statistics including unique visitors (averages and totals), pageviews (averages and totals), growth rates over time, which countries they are from, how much traffic comes from search engines and direct bookmarks, which keywords your site is popular for and the PageRank of your site.
    -Your financial figures: For example, all the statements of each monetization method like Adsense, clickbank, paypal proof of at least last 12 months.
    - You need a good sales spiel email letter introducing your website and you, your site’s history, why you want to sell your site, what your site offers to the new owner.
    If you have a profitable website and you follow these simple steps absolutely you will earn good money better than Real Estate. Your website is your business and your asset at the same time, you can earn as more as you want.
    Good Luck.
    Hope it helps.

    Andres
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  • Profile picture of the author netbull
    All websites and online business are real estate provided they are implemented using proper seo techniques and strategies to get 1000s of targeted visitors daily
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  • Profile picture of the author SiteNameSales
    Don't forget actual domain names without any website to speak of, although this is not the 'new' real estate for some far-sighted investors going back to the mid-90s.

    In truth, while a website can be enormously profitable, the actual domain name can be more so.


    Here's a list of the top 10 domain name sales and it's just the tip of the iceberg:

    Insurance.com $35.6 million in 2010[1]
    VacationRentals.com $35 million in 2007 [2]
    PrivateJet.com $30.18 million in 2012[1]
    Internet.com $18 million in 2009[1]
    360.com $17 million in 2015[3]
    Insure.com $16 million in 2009 [4]
    Fund.com 2008 9.99 million[4]
    Sex.com for $14 million in November 2014[4][5]
    Hotels.com $11 million in 2001[1]
    Porn.com 2007 $9.5 million[4]
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    • Profile picture of the author markGustaff
      Originally Posted by SiteNameSales View Post

      Don't forget actual domain names without any website to speak of, although this is not the 'new' real estate for some far-sighted investors going back to the mid-90s.

      In truth, while a website can be enormously profitable, the actual domain name can be more so.


      Here's a list of the top 10 domain name sales and it's just the tip of the iceberg:

      Insurance.com $35.6 million in 2010[1]
      VacationRentals.com $35 million in 2007 [2]
      PrivateJet.com $30.18 million in 2012[1]
      Internet.com $18 million in 2009[1]
      360.com $17 million in 2015[3]
      Insure.com $16 million in 2009 [4]
      Fund.com 2008 9.99 million[4]
      Sex.com for $14 million in November 2014[4][5]
      Hotels.com $11 million in 2001[1]
      Porn.com 2007 $9.5 million[4]
      The list is good and prices are amazing.
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    • Profile picture of the author ukpropinvest
      Banned
      Originally Posted by SiteNameSales View Post

      Don't forget actual domain names without any website to speak of, although this is not the 'new' real estate for some far-sighted investors going back to the mid-90s.

      In truth, while a website can be enormously profitable, the actual domain name can be more so.


      Here's a list of the top 10 domain name sales and it's just the tip of the iceberg:

      Insurance.com $35.6 million in 2010[1]
      VacationRentals.com $35 million in 2007 [2]
      PrivateJet.com $30.18 million in 2012[1]
      Internet.com $18 million in 2009[1]
      360.com $17 million in 2015[3]
      Insure.com $16 million in 2009 [4]
      Fund.com 2008 9.99 million[4]
      Sex.com for $14 million in November 2014[4][5]
      Hotels.com $11 million in 2001[1]
      Porn.com 2007 $9.5 million[4]
      Is that what they went for? More of the business behind the domain name. But yes, impressive.
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    • Profile picture of the author Mo Goulet
      Originally Posted by SiteNameSales View Post

      Don't forget actual domain names without any website to speak of, although this is not the 'new' real estate for some far-sighted investors going back to the mid-90s.

      In truth, while a website can be enormously profitable, the actual domain name can be more so.


      Here's a list of the top 10 domain name sales and it's just the tip of the iceberg:

      Insurance.com $35.6 million in 2010[1]
      VacationRentals.com $35 million in 2007 [2]
      PrivateJet.com $30.18 million in 2012[1]
      Internet.com $18 million in 2009[1]
      360.com $17 million in 2015[3]
      Insure.com $16 million in 2009 [4]
      Fund.com 2008 9.99 million[4]
      Sex.com for $14 million in November 2014[4][5]
      Hotels.com $11 million in 2001[1]
      Porn.com 2007 $9.5 million[4]
      I don't see domain names bringing in anywhere near their perceived value today.

      I own over 100 domain names I no longer use and the offers I've received have been about 75% under rated in todays market.

      I have names like:

      PotGuy.com
      TheHouseDetective.com
      TotalOnlineVideo.com
      MobileGreenScreen.com
      ProAPC.com
      CDBN.com

      Plus more...

      The best off I had this year was $1200 for CDBN - 10 years ago I was offered $8,000

      It still makes me money so I could care less but it's simply not the same market today.

      I'm not in the domain resale biz.

      If I'm not using it, I just put a for sale notice on the page.
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  • Profile picture of the author Will Iam
    That list of high sale price websites is amazing. I was thinking about that recently in the context of startups that must have had to buy their website for some ridiculous price, like there are certain words that are just super high value and it was all first come, first served when it came down to buying those domains early in the game.

    I'm more interested in revenue-generating websites though, don't think I'm going to be purchasing any of those $million plus websites in this lifetime.
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  • Profile picture of the author ukpropinvest
    Banned
    Never...never in the same league, with same buying power....You do mean web sites not online businesses?

    I don't recall seeing any web sites going for $10m+ (web site not business)

    Property is a multi trillion $$$ industry.
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  • Profile picture of the author RefuseToLose
    There is a lot of opportunity here for people like you to make money off "online real estate", but there are some small draw backs.

    1. Obviously as you have pointed out in your original post, Some of these sites look too good to be true, and they probably are. You should probably outsource the due diligence process to someone who knows what to look for.

    2. If you find something that is legit and you buy it, you can't just sit on it and do nothing...

    A lot of these sites (the good ones with lots of content that google likes) need to be maintained. Some sites might require you hire a team of content creators to keep adding fresh content to the site so it doesn't go dead. Some sites can get away with very little if they are selling a product.

    You have to decide what kind of website you would be comfortable maintaining. Or... you could always outsource that management work to someone else.

    Now let me answer some of your questions:

    -Does anyone here have experience with buying or selling websites on flippa?

    Yes, I've bought and sold dozens of websites over my 9 years in this industry and It's a pretty straight forward process, but you need to know what to look for as I've mentioned above.

    -Has anyone experimented with investment in websites? If so, what was the end result?

    Websites can be a great investment. Very easy to run once you find something you can do and generally they continue to grow the longer they are around and well maintained. A website making $1k a month can easily be changed around and instantly double your profits if you see a website that isn't taking advantage of every optimizing strategy.

    So not only are websites a great investment, but the investment can be paid off a lot quicker than you would think with a little know how.

    -What due diligence is required to make sure that things move in the right direction when taking over the website? How do you verify the reported traffic, traffic sources and revenue?

    There are a lot of ways to verify that information. Your best bet is to find someone who knows what to look for. The whole process of verifying that kind of info would take all day to write out here...

    -What is the number one reason that someone typically sells their website and what unique insight do people have that makes them sell a $$ generating asset to somebody else instead of just maintaining it?

    The same reason most people take the lump sum payment off a lottery win. They want instant gratification rather than waiting for it.

    Obviously there are other factors involved as well, but for the most part. People want access to a bigger amount of money instantly or they want to work on something else.
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  • Profile picture of the author aizaku
    the idea that websites are like real estate is an old one...


    and i used to think so too

    however, these days i disagree..

    Google (and where u rank) is more like the Atlantic ocean and less like the United States..


    you never know what algorithm change/storm will come up and wash your positions away..


    buyer be warned..

    -Ike Paz
    Signature
    >> 2018 Money Making Method Video Guides [NO OPTIN] <<
    80% Of These Proven Guides Are Free... ]
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  • Profile picture of the author seobro
    I call it virtual real estate and pages are acres - we guess.

    Still, it is important that we can create lots of web sites with ease.

    Making more land is a major pain. Ask the Dutch if you do not believe me.
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  • Profile picture of the author Pablo Montanas
    I have sold alot of websites before on Flippa.com so I kinda know what I'm talking about here.
    Basically it's always profitable. Since it is so relatively cheap to set up a new website.

    If you got mad programming skills like me then you will create huge profits from selling those to business standards. But if you don't, you will lose profit due to buying the experience and skill you have (Themes, plugins etc.)

    In conclusion, yes it is and always be profitable business but ROI depends heavily on skill/experience.
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  • Profile picture of the author indiareside7
    India Reside / indiareside.com brings you the latest properties for sale in Bangalore. Buy flats in Bangalore with India Reside online real estate portal. Get updates of latest flats for sale in Bangalore, Karnataka, India on indiareside.com. Over a million verified properties for sale and rent in Bangalore.
    http://indiareside.com/
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  • Profile picture of the author PinkStar
    I have never seen websites as real estates.
    A site can go down / loose it's income for various reasons, some out of your control.
    There are no insurance against that.
    Signature
    Move it along folks, nothing to see here
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