The MVP of the Content League: Why Choose Us page.
As a content writer, I have had an opportunity to work, contribute, and examine hundreds of various websites. All of these websites have one important thing in common. They focus their attention on one particular page that makes people decide whether or not to stay or leave the website after a couple of initial introductory seconds spent there. Now, just to clarify things, I'm talking about regular websites that have no primary goal to sell something, but rather to promote a company or particular service. The companies and entrepreneurs behind these sites want to attract attention and make visitors explore the whole website, if possible. The first thing to cross your mind is, of course, the home page. However, this doesn't have to be necessarily an imperative for a website.
Very often, About us and Why choose us pages play a critical role for a website. Furthermore, I think it is a mistake to push Why choose us page/section under About us. This particular page deserves to be independent and emphasized properly. Why? Well, this page offers a great opportunity to tell a lot about your company or service in an appealing way. That's the reason I always suggest my clients never to undermine the importance of this section on their website. Here are some simple things that can help Why choose us page contribute the website's popularity and the number of visits.
The game of acronyms
The great way to present your Why choose us page is with the help of company's name presented and promoted through acronyms. Here's an example. Let's say that I'm writing a Why choose us page for a client who's called the Client. This is how this would look like.
Consistent - a few sentences about it.
Loyal - same.
Ingenious - same.
Eclectic - same.
Notable - same.
Trustworthy - same.
The catch is to associate one positive word to each of the company/client's name letters and create a small story about them. This simple game of words can have quite a positive effect on website visitors and ensure that the right kind of message about a company is transferred.
How it works in X steps
Why choose us page can also have its subpage. My advice is How it works in 5 steps, for example. Now, it's an understandable thing to ask, why should be Why choose us page be independent from About us, but you don't want to say the same for Why choose us and How it works? Well, based on my experience I have to say that About us and Why choose us have the best chances of success if they are presented and written separately. On the other hand, I give the best chances if Why choose us and How it works go together. Here's another example. You can begin your Why choose us page with the catchy game of acronyms and then continue with How it works in 3 or 5 steps section.
1st Step - We evaluate. Then a short story about it.
2nd Step - We work together. Same.
3rd Step - We implement. Same.
4th Step - We test. Same.
5th Step - Your feedback. Same.
I understand that this is a quite simplified presentation of the How it works page structure, but I hope it's enough to give you an idea how effective it can be when combined with Why choose us main page.
The length and tone
Of course, there are no strict rules when it comes to the most optimal length of Why choose us page. Yet, I believe that anywhere less than 400 words isn't enough to create an effective Why choose us, just as I think that more than 800 words could simply discourage people from reading the whole page. Regarding the overall tone, the great thing about Why choose us pages is a unique opportunity to be creative and even poetic as much as you want. The whole website can be quite formal and very precise, but this page is the place where your creativity can do its job with no objections of any kind.
Conclusion
Why choose us page is undoubtedly a very useful and rewarding option for any content writer. Even if the client doesn't plan to include it on his website in the first place, when you present and create it the right way, you aren't going to get "no" as an answer. On the other side, if you still don't have Why choose us page for your own website, perhaps these points will make you change something about it.
Very often, About us and Why choose us pages play a critical role for a website. Furthermore, I think it is a mistake to push Why choose us page/section under About us. This particular page deserves to be independent and emphasized properly. Why? Well, this page offers a great opportunity to tell a lot about your company or service in an appealing way. That's the reason I always suggest my clients never to undermine the importance of this section on their website. Here are some simple things that can help Why choose us page contribute the website's popularity and the number of visits.
The game of acronyms
The great way to present your Why choose us page is with the help of company's name presented and promoted through acronyms. Here's an example. Let's say that I'm writing a Why choose us page for a client who's called the Client. This is how this would look like.
Consistent - a few sentences about it.
Loyal - same.
Ingenious - same.
Eclectic - same.
Notable - same.
Trustworthy - same.
The catch is to associate one positive word to each of the company/client's name letters and create a small story about them. This simple game of words can have quite a positive effect on website visitors and ensure that the right kind of message about a company is transferred.
How it works in X steps
Why choose us page can also have its subpage. My advice is How it works in 5 steps, for example. Now, it's an understandable thing to ask, why should be Why choose us page be independent from About us, but you don't want to say the same for Why choose us and How it works? Well, based on my experience I have to say that About us and Why choose us have the best chances of success if they are presented and written separately. On the other hand, I give the best chances if Why choose us and How it works go together. Here's another example. You can begin your Why choose us page with the catchy game of acronyms and then continue with How it works in 3 or 5 steps section.
1st Step - We evaluate. Then a short story about it.
2nd Step - We work together. Same.
3rd Step - We implement. Same.
4th Step - We test. Same.
5th Step - Your feedback. Same.
I understand that this is a quite simplified presentation of the How it works page structure, but I hope it's enough to give you an idea how effective it can be when combined with Why choose us main page.
The length and tone
Of course, there are no strict rules when it comes to the most optimal length of Why choose us page. Yet, I believe that anywhere less than 400 words isn't enough to create an effective Why choose us, just as I think that more than 800 words could simply discourage people from reading the whole page. Regarding the overall tone, the great thing about Why choose us pages is a unique opportunity to be creative and even poetic as much as you want. The whole website can be quite formal and very precise, but this page is the place where your creativity can do its job with no objections of any kind.
Conclusion
Why choose us page is undoubtedly a very useful and rewarding option for any content writer. Even if the client doesn't plan to include it on his website in the first place, when you present and create it the right way, you aren't going to get "no" as an answer. On the other side, if you still don't have Why choose us page for your own website, perhaps these points will make you change something about it.