Advice please - how would you market an intensive course/holiday online?

Hi.
If you want inmediate results with targeted audience try Facebook Ads.
You can get awesome results with this plattform.
Hope it helps
Andres

Well, since this is a coding course you definitely want to be targeting people who are looking to learn coding as your first thought. IM forums such as this one might be helpful, or perhaps forums more dedicated to learning code specifically? This would be a good place to start. Sounds fun I've been to Bali twice now and loved it!

I agree Facebook advertising could be a good place to start - you can target your audience really well and you'll probably find you will get some good leads.

The only way is to test it and see.

Good luck.

Ok, I will recommend to her a combination of Facebook advertising and also some offline advertising.

I think personally contact warm leads or people who have shown interest in a website but have decided to hold off could be a great idea

The idea of a tax break holiday is very appealing, and I know you wouldn't have to twist my arm too much to get me to Bali that's for sure.

Thanks for all your input.

I love the idea.

The problem is how you want to pitch it marketing wise.

I like the idea above about pitching this as a tax write off / vacation / training approach.

I think you would have a lot of success doing that.

Try it out and update us on her results.

I would give a course away for free to build email list and promote my course to that list

Maybe take a look at what someone like Ryan Deiss does with his Traffic and Conversion Summit.

Business owners don't need to be told about the "tax deductibility" as they can work that out for themselves.

With Ryan's event the offer starts at around $500 and may go to $2K but I expect a lot of tickets sell in the $700 - 1000 range for a three day event.

Sure you have to book accommodation and flights etc so for many people the costs may actually run into the thousands.

If you are offering a $3500 for 10 day including accommodation, food etc it seems like it is more targeted to a budget conscious or budget focussed person.

These types don't need a tax deduction but they might need a holiday.

A 10 day course sounds like WORK.

If I'm going to pay $3500 for an outcome ( i.e. website) why wouldn't I just pay for a website and have a decent holiday?

Now if it was a 10 hour course spread over 10 days then it feels like there might be a vacation in there somehow.

You will need to test the offer in the market you are chasing because each business operator is different and has different needs.

A single person can just jump on a plane and enjoy themselves and it costs them what is does.

A business owner who has a partner has other considerations.

A business owner who has a partner and a family has a different set of considerations.

For example. I can attend T&C and fly from Australia and it would likely cost me $5K if I take a week.

If I take my family and we then do the tourist thing it becomes $20K.

Heck we've spent 20K and dragged the family halfway across the world we might as well spend another $10K and take 3 weeks.

Now $3500K seems cheap and very back-packer-ish.

There is a sweet spot that you will need to hit for your ideal target market.

That market might be quite narrow given the benefits you are offering.

Maybe test it out and see if you can get some attendees and then come back here and let us know the results.

I'm sincere in when I say let us know about your success as that way we can all celebrate and we can also all learn from the pitfalls your friend experiences.

Best regards,

Ozi