Are reviews more important than money?
I need good reviews from our listeners for our radio. I need good reviews from our users for our mobile app. Everywhere you go and everywhere you look, there are reviews. Either you have to give a review or get one.
I'm obviously not the only one. An eBook I'm reading. The author expects a review. I also see that a freelancer we hired to write a blog for us is more concerned about our future review than the money itself.
OK, I get it. Reviews are either as important or even more important than the money. They have become some kind of a genuine currency. Now, I'm not saying this is a bad thing. I'm just noticing things around me.
On the other side, the more reviews I get, the more I will be able to charge our advertisers. This also means that additional reviews can get me more listeners. So, this is a two-way street and it's supposed to be a fair one. Right? Have some questions and doubts, though.
Are all of these reviews to be trusted? Has ever crossed your mind that it could be a reviews industry working silently in the background? I'm not questioning the whole system. I'm just asking a simple question. I heard that you could buy likes and followers. My partner mentioned such a possibility, but that's simply not my thing.
I would like to hear from you. How much attention you pay to the reviews for your business? Have you ever questioned them? Do you think there are more important than the money, or you need and use them only to the point when you can make more money thanks to your reviews?
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