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Literally...this is the simplest way to create your next product (no one tells this for FREE).

by Junaid khawaja
8 replies
Literally...this is the simplest way to create your next product..even if you are not specialized in anything.


I am assuming you are not a PhD.

And I am assuming you are not a 70-year-old who has finally decided to create his "legacy" product.

In fact, I am assuming you are just like me - not a pro, not a single gray hair and not a plethora of overflowing knowledge.

Ok, so with all these assumptions, I would like to teach you how to create your next product...in any niche...at any time...with nothing but a pair of eyes, a sound brain, and a working laptop.

Here's how it goes:

Step 1:Choosing a niche. OBSERVE what people are already buying. For example, observe how one product is being advertised again and again for months. Someone is surely making big bucks.... someone has done his homework - and you only need a pair of (eye) balls to observe that. Say, for example, you chose "dating and relationship" as your niche.

Step 2: Get off the screen. Go to a library or may be a book store, grab the hottest 3-4 books you can find on relationships and dating. Read them, and take notes. Highlight the points that struck you..absorb the grit of each book..

Step 3:Next, you google on your competitors. Stalk them. See what they are creating and read their copy. Dig some age-old print ads on the similar products. Once you gather them at one place, start reading and take notes. Believe it or not, these are the refined gems that have passed vigorous advertising tests and are engineered to hit the right nerves. Feed your brain with them.

Step 4:By now, your brain must be bursting with ideas. You'd fed it with so much "relationship" advice, it can't stand to spit some sellable idea...you are getting near...the creativity gray matter is boiling...you need something to give it some structure..some direction..and that's where the HEADLINES SWIPE FILE comes in..

Ah, the headlines swipe file. Don't you have one? Poor soul, get one here:

Step 5:With a plethora of churning information, read the headlines swipe file. Read it till your "aha" moment.....and I bet you will get a suitable title for your next product. By now, you have a core sellable idea, a nerve-hitting title, and a scattered outline of what you are going to write. Next, go back to the notes you made while reading "dating and relationship" books. Remember, your notes are the filtered product of the books you just read - scraping out the irrelevant/garbage content, leaving behind pure honey only. Give a structure to that honey, and start writing.

Bingo! Your next product is ready.

I am assuming you know how to market it..

Thanks
Junaid
#create #free #literallythis #product #simplest #tells
  • Profile picture of the author GordonJ
    Originally Posted by Junaid khawaja View Post

    Literally...this is the simplest way to create your next product..even if you are not specialized in anything.


    I am assuming you are not a PhD.

    And I am assuming you are not a 70-year-old who has finally decided to create his "legacy" product.

    In fact, I am assuming you are just like me - not a pro, not a single gray hair and not a plethora of overflowing knowledge.

    Ok, so with all these assumptions, I would like to teach you how to create your next product...in any niche...at any time...with nothing but a pair of eyes, a sound brain, and a working laptop.

    Here's how it goes:

    Step 1:Choosing a niche. OBSERVE what people are already buying. For example, observe how one product is being advertised again and again for months. Someone is surely making big bucks.... someone has done his homework - and you only need a pair of (eye) balls to observe that. Say, for example, you chose "dating and relationship" as your niche.

    Step 2: Get off the screen. Go to a library or may be a book store, grab the hottest 3-4 books you can find on relationships and dating. Read them, and take notes. Highlight the points that struck you..absorb the grit of each book..

    Step 3:Next, you google on your competitors. Stalk them. See what they are creating and read their copy. Dig some age-old print ads on the similar products. Once you gather them at one place, start reading and take notes. Believe it or not, these are the refined gems that have passed vigorous advertising tests and are engineered to hit the right nerves. Feed your brain with them.

    Step 4:By now, your brain must be bursting with ideas. You'd fed it with so much "relationship" advice, it can't stand to spit some sellable idea...you are getting near...the creativity gray matter is boiling...you need something to give it some structure..some direction..and that's where the HEADLINES SWIPE FILE comes in..

    Ah, the headlines swipe file. Don't you have one? Poor soul, get one here:

    Step 5:With a plethora of churning information, read the headlines swipe file. Read it till your "aha" moment.....and I bet you will get a suitable title for your next product. By now, you have a core sellable idea, a nerve-hitting title, and a scattered outline of what you are going to write. Next, go back to the notes you made while reading "dating and relationship" books. Remember, your notes are the filtered product of the books you just read - scraping out the irrelevant/garbage content, leaving behind pure honey only. Give a structure to that honey, and start writing.

    Bingo! Your next product is ready.

    I am assuming you know how to market it..

    Thanks
    Junaid
    Literally, it's not. Simpler product, interview one of those gray haired old coots, maybe even a Ph.D. and ask them questions.

    Record, transcribe it (outsource). It LITERALLY takes 45 minutes to create an audio product of an interview, your way, is far from simple. AND, one can interview anyone, in any niche, at any time, and create 10 times the products as your "simplest" "literal" way.

    GordonJ
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    • Profile picture of the author Junaid khawaja
      Originally Posted by GordonJ View Post

      Literally, it's not. Simpler product, interview one of those gray haired old coots, maybe even a Ph.D. and ask them questions.

      Record, transcribe it (outsource). It LITERALLY takes 45 minutes to create an audio product of an interview, your way, is far from simple. AND, one can interview anyone, in any niche, at any time, and create 10 times the products as your "simplest" "literal" way.

      GordonJ
      Ok Gordon, let's dissect your proposed "simpler" way and see which one sounds more "simplest"?

      - You said to interview one of those gray-haired gurus, right? Ok, I agree, nice suggestion. That sounds more easy, more simple..But..

      - The process starts with pitching up various gurus in your selected niche. Some will reply back, other won't bother. For a noob, this may take a week on average.OK, let's assume one of the PhD holder agreed.

      - Next, will the guru allow you to use your interview for a priced product? If he does, of course that means a split on earnings..and a written agreement. Talking about the agreement, brace yourself with more legalities..things getting more complicated. Aren't we looking for a simpler way? I haven't yet dwelled upon the split in earnings - something that is really butt hurting me.

      - Next, is the guru located near you? If not, you may have to travel across the sea to meet him (after all, there are very few GURUS people want to listen to). Assuming you solve this problem through skype and other fluff - ain't that a compromise on audio quality you will be delivering to your buyers. Something to consider if I want return customers.

      Nice addition though..

      Thanks
      Junaid
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      • Profile picture of the author GordonJ
        Originally Posted by Junaid khawaja View Post

        Ok Gordon, let's dissect your proposed "simpler" way and see which one sounds more "simplest"?

        - You said to interview one of those gray-haired gurus, right? Ok, I agree, nice suggestion. That sounds more easy, more simple..But..

        - The process starts with pitching up various gurus in your selected niche. Some will reply back, other won't bother. For a noob, this may take a week on average.OK, let's assume one of the PhD holder agreed.

        - Next, will the guru allow you to use your interview for a priced product? If he does, of course that means a split on earnings..and a written agreement. Talking about the agreement, brace yourself with more legalities..things getting more complicated. Aren't we looking for a simpler way? I haven't yet dwelled upon the split in earnings - something that is really butt hurting me.

        - Next, is the guru located near you? If not, you may have to travel across the sea to meet him (after all, there are very few GURUS people want to listen to). Assuming you solve this problem through skype and other fluff - ain't that a compromise on audio quality you will be delivering to your buyers. Something to consider if I want return customers.

        Nice addition though..

        Thanks
        Junaid
        The way you would do this, via this rebuttal, is as full of slop and messiness as one can think to add.

        Gurus, experts are a dime a dozen to find. Skype quality with the right equipment produces very good quality, and when transcribed, (can get it done the same day with a Fiverr)...so what, there is a document or pdf file to read.

        Why would they do it? Mutual benefit, not necessarily a monetary split, ever hear of the Podcast market, Internet Radio programs where gurus get interviewed daily? With the only compensation being a promotion.

        I would of course, want an agreement with someone like you, in writing, hard copies, notarized...but, I have DONE many agreements with a hand shake, a nod and never been involved in litigation. IF you are litigious by nature, then sure, you need to cross your i's and dot your t's. With your simple way, one may have to obtain permission to use those library or Kindle finds, there goes some time down the drain.

        Also, an interview can be given away, as front end piece by both parties, suggest you visit Michael Senoff and see what good can come from the interview as product

        What would be helpful, show us some examples of what you have done with this, fair enough?

        GordonJ

        PS. Here is one I did 10 years ago with a very well known guru, sometimes known as the Grandfather of Gurus. http://www.sowpub.net/files/harveybrody.pdf It was and is, a freebie, although it has helped produce tens of thousands of dollars of profit. See, I like to put my money where my mouth is, ok?
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      • Profile picture of the author MikeAmbrosio
        Originally Posted by Junaid khawaja View Post

        Ok Gordon, let's dissect your proposed "simpler" way and see which one sounds more "simplest"?

        - You said to interview one of those gray-haired gurus, right? Ok, I agree, nice suggestion. That sounds more easy, more simple..But..

        - The process starts with pitching up various gurus in your selected niche. Some will reply back, other won't bother. For a noob, this may take a week on average.OK, let's assume one of the PhD holder agreed.

        - Next, will the guru allow you to use your interview for a priced product? If he does, of course that means a split on earnings..and a written agreement. Talking about the agreement, brace yourself with more legalities..things getting more complicated. Aren't we looking for a simpler way? I haven't yet dwelled upon the split in earnings - something that is really butt hurting me.

        - Next, is the guru located near you? If not, you may have to travel across the sea to meet him (after all, there are very few GURUS people want to listen to). Assuming you solve this problem through skype and other fluff - ain't that a compromise on audio quality you will be delivering to your buyers. Something to consider if I want return customers.

        Nice addition though..

        Thanks
        Junaid
        Well, your point about pitching up various guru's - you are right that some will answer and others won't. But the more you put out the more you get back.

        As for the rest, let me tell you of MY first product...

        It was in the I.M. niche back in 2005. Back then, many of the top name guru's spent a LOT of time on this forum. And since I had been a member here since 2000, I was very familiar with many of them.

        So, I reached out to a couple. One in particular came back to me with a yes. So here's what happened:

        - He suggested doing a like teleseminar. I said great, but I only have a list of maybe 100 people. No problem he said. I'll mail MY list. Instant audience.

        - He wrote a list of 20 questions for me to ask him. I had a list - but his was better

        - We used HIS teleseminar service. So he recorded it for me.

        - The teleseminar went off very well. Good response from the guests, etc.

        - He had his person edit the recording.

        - He added an intro to the recording.

        - His person also transcribed the recording so we had a nice PDF to go with the recording.

        - He gave me both the recording and the PDF, which I built a site for.

        - When my site was ready, he emailed a segment of his list for me. Made quite a few sales

        - I kept 100% of the $$ (he emailed other segments of his list to make money for himself).

        Now, I realize this is not very common. But it DOES happen. There are many guru's out there in ALL niche's that simply want to share their knowledge and success and spread their own name in the process. It takes time and effort - anything worthwhile does including your method

        What I also got out of this was even more valuable than the money made from the sales - instant credibility. I can say without hesitation that the experience and results really pushed my on line career to the next level. This alone makes this method of product creation a better method. You just have to keep trying.

        By the way - if anyone wants to know who it was, it was Willie Crawford who did all this for me. Without ever having had a first hand conversation with him before this. Because I asked
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  • Profile picture of the author anayb
    It's not that simple, its just the tip of the iceberg but what you laid down are classic steps while starting out. Thanks for remaining that again. I would like to add that you need someone who holds PhD or similar education, who can sponsor your products. In the end, you need experts with gray hairs in order your products to be successful unless you're an expert in that niche yourself. Product duplication isn't a good idea in some respects. You will understand that with more experience as you age.
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    • Profile picture of the author Woomeister
      Originally Posted by anayb View Post

      It's not that simple, its just the tip of the iceberg but what you laid down are classic steps while starting out. Thanks for remaining that again. I would like to add that you need someone who holds PhD or similar education, who can sponsor your products. In the end, you need experts with gray hairs in order your products to be successful unless you're an expert in that niche yourself. Product duplication isn't a good idea in some respects. You will understand that with more experience as you age.
      Product duplication is the biggest part of the market and to state its a bad idea is ridiculous. Go tell China that! Their whole manufacturing culture is based around duplication.
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  • Profile picture of the author Woomeister
    I stopped reading properly when you suggested going to the Library....

    I've created products and taken them from conception to market and your guide is as basic as it gets and pretty useless in the real world.
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    • Profile picture of the author Junaid khawaja
      Hi Woomeister, if library sounds too old-school, let's replace it with kindle?
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