If you're not using consumer generated marketing content you're missing out on sales - here's why.
I've always thought that it's not so much what I say but what others say that makes a huge impact on potential buyers.
It all goes back to school yard stuff really, if your mates say somethings good you'll believe them, whereas an ad could tell you it time and time again and the cut through is nowhere near as quick, or successful for that matter.
You're probably aware that these days consumers have a Google and do their own research on products and services before they make a decision and are usually searching for testimonials or feedback for the brands they are looking to buy a consumer-generated content strategy needs to be your focus when you're looking to build trust and awareness for your product or service.
How you can create a consumer-generated content strategy:
- Set up a ratings and review process that is automated and syncs to your website
- Gather customer photos and videos of them using your product to be used on social media platforms and on the website
- Use social media to raise awareness and engage with the customer and their purchase
- Reach out to people who have issues or problems and solve these quickly
- Crowd source if this suits your product - use the power of your followers to invite them to get involved
- Integrate personalisation if this works with your brand
- Be seasonal and make it fun
- Add your user generated content to your marketing - such as eMarketing and blogs
Does CGM work for you?
I know it's probably used mainly for younger generation, but it's well worth a try if you're looking to expand your marketing strategy.