To Autoplay (video) or not to Autoplay?

Daniel_Pereira · 09-11-2009, 10:54 PM

Here's the thing,

Lots of people have landing pages that autoplay a video, and lots of people have landing pages where the video does not autoplay. Is this something I should be split-testing according to the desires of my niche? I have a specific site that I am finishing up for a client and I can't decide if the video should autoplay or if it shouldn't play until the website visitor clicks on the video. The video of course, is at the very top middle of the web page. What are your thoughts and experiences for different niches? Anybody done some actually split testing on this concept? Thanks!

David Hooper · 09-11-2009, 10:58 PM

People are often doing other things...or should be doing other things, like working. Best to leave it off, from my experience.

Kevin AKA Hubcap · 09-11-2009, 11:01 PM

I like to not autoplay but to coax the visitor to press play.

CDarklock · 09-11-2009, 11:03 PM

Quote:

Originally Posted by David Hooper

People are often doing other things...or should be doing other things, like working.

OR there are other people in the area who will be disrupted by the sudden noise.

Jared Alberghini · 09-11-2009, 11:05 PM

Split testing is the final answer...

My personal preferences: I don't like websites that have autoplay videos as soon as you visit the page. The audio is intrusive, and it makes me click the close X to get rid of something that starts shouting at me, when I wasn't expecting it.

.jrd

JeffMitchell · 09-11-2009, 11:05 PM

That is definatly a situation where it all comes down to testing. The slighest variable in the video may make the difference between opt-in and opt-out.

You never know what the target audience are going to want to see.

Also, it really depends on if the video really brings the value of the page up , or it brings it down.

Sometimes the reader does not need to see a video, the copy can be persuasive enough to go ahead and put in their information.

Jeff Mitchell

Jared Alberghini · 09-11-2009, 11:06 PM

Quote:

Originally Posted by CDarklock

OR there are other people in the area who will be disrupted by the sudden noise.

^^^ yup... what CD said...

Daniel_Pereira · 09-12-2009, 09:46 AM

Thanks for the input guys, I just know that Mike Filsaime usually has his videos autoplay, but at the same time most people know of Mike Filsaime so that may be why he gets away with it. I think since people visiting this page are coming from a PPC ad that i'll leave the autoplay off this time. If it was coming from email traffic or from social media traffic I might do the autoplay, but with a "cold" ppc ad I think you guys are right about bugging people.

Steven Wagenheim · 09-12-2009, 09:52 AM

Split test.

Personally, I hate it, but not enough to leave the site. I'll just stop if from
playing.

If they disable the feature, THEN I leave the site.

I don't like being forced to listen to something and want to at least be given
the option to turn the darn thing off.

09-11-2009, 10:54 PM	#1
Daniel_Pereira HyperActive Warrior War Room Member Join Date: Sep 2009 Location: Salt Lake City, Utah Posts: 115 Blog Entries: 3 Thanks: 21 Thanked 12 Times in 12 Posts Social Networking	To Autoplay (video) or not to Autoplay? Here's the thing, Lots of people have landing pages that autoplay a video, and lots of people have landing pages where the video does not autoplay. Is this something I should be split-testing according to the desires of my niche? I have a specific site that I am finishing up for a client and I can't decide if the video should autoplay or if it shouldn't play until the website visitor clicks on the video. The video of course, is at the very top middle of the web page. What are your thoughts and experiences for different niches? Anybody done some actually split testing on this concept? Thanks!
	WSO! >>>> 16 CDs, 3 DVDs, 1 MP3-CD, 1 Data Disc, 2 Manuals Fire Sale $97 - LIMITED COPIES AVAILABLE! Daniel Pereira - Premier Internet Marketing, LLC http://www.TheFreeTrafficFormula.com

09-11-2009, 10:58 PM	#2
David Hooper Senior Warrior Member War Room Member Join Date: Jul 2002 Location: Nashville, TN Posts: 1,981 Thanks: 7 Thanked 20 Times in 13 Posts Social Networking	Re: To Autoplay (video) or not to Autoplay? People are often doing other things...or should be doing other things, like working. Best to leave it off, from my experience.
	Music Business Network - Music Marketing [dot] net

09-11-2009, 11:01 PM	#3
Kevin AKA Hubcap Angle of Attack Join Date: Nov 2008 Posts: 531 Thanks: 19 Thanked 45 Times in 35 Posts	Re: To Autoplay (video) or not to Autoplay? I like to not autoplay but to coax the visitor to press play.
	IYAAMYAS

09-11-2009, 11:05 PM	#5
Jared Alberghini Godson of the Godfather War Room Member Join Date: Nov 2004 Location: The NorthEast Kingdom - Vermont, USA Posts: 2,073 Blog Entries: 25 Thanks: 581 Thanked 788 Times in 369 Posts Social Networking	Re: To Autoplay (video) or not to Autoplay? Split testing is the final answer... My personal preferences: I don't like websites that have autoplay videos as soon as you visit the page. The audio is intrusive, and it makes me click the close X to get rid of something that starts shouting at me, when I wasn't expecting it. .jrd
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09-11-2009, 11:05 PM	#6
JeffMitchell Jeff Mitchell Join Date: Dec 2008 Location: Muncie, Indiana Posts: 93 Thanks: 1 Thanked 16 Times in 14 Posts Social Networking	Re: To Autoplay (video) or not to Autoplay? That is definatly a situation where it all comes down to testing. The slighest variable in the video may make the difference between opt-in and opt-out. You never know what the target audience are going to want to see. Also, it really depends on if the video really brings the value of the page up , or it brings it down. Sometimes the reader does not need to see a video, the copy can be persuasive enough to go ahead and put in their information. Jeff Mitchell
	>>>>>>>>The Great MLM Massacre<<<<<<<< >9 Out of 10 People In This Forums Are Failing Miserably< >>>>How Long Till You Break The Cycle<<<< >>>>>>>>>OnlineMLMMentors<<<<<<<<<

09-12-2009, 09:46 AM	#8
Daniel_Pereira HyperActive Warrior War Room Member Join Date: Sep 2009 Location: Salt Lake City, Utah Posts: 115 Blog Entries: 3 Thanks: 21 Thanked 12 Times in 12 Posts Social Networking	Re: To Autoplay (video) or not to Autoplay? Thanks for the input guys, I just know that Mike Filsaime usually has his videos autoplay, but at the same time most people know of Mike Filsaime so that may be why he gets away with it. I think since people visiting this page are coming from a PPC ad that i'll leave the autoplay off this time. If it was coming from email traffic or from social media traffic I might do the autoplay, but with a "cold" ppc ad I think you guys are right about bugging people.
	WSO! >>>> 16 CDs, 3 DVDs, 1 MP3-CD, 1 Data Disc, 2 Manuals Fire Sale $97 - LIMITED COPIES AVAILABLE! Daniel Pereira - Premier Internet Marketing, LLC http://www.TheFreeTrafficFormula.com

09-12-2009, 09:52 AM	#9
Steven Wagenheim Article Marketing Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA Posts: 13,262 Blog Entries: 11 Thanks: 515 Thanked 2,887 Times in 904 Posts Social Networking	Re: To Autoplay (video) or not to Autoplay? Split test. Personally, I hate it, but not enough to leave the site. I'll just stop if from playing. If they disable the feature, THEN I leave the site. I don't like being forced to listen to something and want to at least be given the option to turn the darn thing off.
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