Whats Your Favorite Infoproduct Payment Structure?
so after months of preparation I want to finish my eCom related online course this year and start advertising it. I have a very small (yet growing) YouTube channel with free content and a lot of groups etc. with people who I've helped a lot, so the marketing part will be interesting in the end.
However, one of the main things that are missing is the final payment structure. So far I've come up with these three possibilities:
1. Big one-time payment - Download
Pro:
- I earn the value thats really inside the product
- Lowest amount of work (no added content later on, simple download)
- People might be scared away by a huge payment
- No added dynamic content from the customer perspective
2. Big one-time payment - Membership Subscription
Pro:
- I earn the value thats really inside the product
- Customer might be more likely to buy because he will get more content over time
- Customer will expect constant content, maybe will see a lack of frequent content (in his eyes) as a reason to refund
- Much more work for same amount of money
- Administration of the membership site itself
3. Small monthly payments - Membership Subscription
Pro:
- Possibility of longterm, recurring customers
- Lower entry barrier for the customer (monthly cancelable)
- Customers might only do first month and get the majority of information for a very small amount of money
- "Fear" of subscriptions some customers have (many prefer one-time payments)
- Probably a little harder to apply later discounts and promotions
What do you think about my lists? I'm pretty new to infoproducts so maybe I forgot something or made a mistake. I'd be happy about any advice and help
Cheers!
"Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison